Research Output per year
Straight to the heart of your target audience: personalized advertising systems based on wearable technology and heart-rate variabilityOrazi, D. C. & Nyilasy, G., Jun 2019, In : Journal of Advertising Research. 59, 2, p. 137-141 5 p.
Research output: Contribution to journal › Comment / Debate › Other › peer-review
Citations as a currency: Every performance measure creates its own behaviour. Commentary on the Soutar, Wilkinson, & Young article.Oppewal, H., 1 May 2015, In : Australasian Marketing Journal. 23, 2, p. 162-164 3 p.
Research output: Contribution to journal › Comment / Debate › Other