Department of Marketing

Research output

Research output per year 1988 2021

• 975 Article
• 574 Conference Paper
• 101 Chapter (Book)
• 65 Other
• 149 More
  • 59 Abstract
  • 23 Book
  • 16 Review Article
  • 12 Edited Book
  • 9 Editorial
  • 8 Commissioned Report
  • 7 Letter
  • 3 Other Report
  • 3 Other contribution
  • 2 Poster
  • 2 Comment / Debate
  • 2 Short Survey
  • 1 Textbook
  • 1 Foreword / Postscript
  • 1 Paper

Research output per year

Research output per year

Search results

• 2013

  Embarrassment Effects on Purchase Intent for a Product With a Lucky Attribute

  Wang, D., Oppewal, H. & Thomas, D., 2013.

  Research output: Contribution to conference › Poster
• 2012

  Predicting Consumers' Adoption of New Technology: The Role of Behavioural Expectation

  Mahardika, H., Thomas, D. & Ewing, M., 2012.

  Research output: Contribution to conference › Poster