Department of Marketing

Research Output 1988 2019

2 results
Publication Year, Title (descending)

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2013

Embarrassment Effects on Purchase Intent for a Product With a Lucky Attribute

Wang, D., Oppewal, H. & Thomas, D., 2013.

Research output: Contribution to conference › Poster › Other

2012

Predicting Consumers' Adoption of New Technology: The Role of Behavioural Expectation

Mahardika, H., Thomas, D. & Ewing, M., 2012.

Research output: Contribution to conference › Poster › Other