Research Output 1988 2019

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2012

Relationship quality and internationalization of SMEs from an emerging market

Ismail, M. D., Rammal, H. (ed.), Ali, M. Y. & Mavondo, F. T., 2012, p. 1 - 25. 25 p.

Research output: Contribution to conferenceOtherOther

2009

Can retailers move into the provision of financial services? The case for and against

Worthington, J. S., 2009, p. 1 - 26. 26 p.

Research output: Contribution to conferenceOtherOther

Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?

Reid, M., Campbell, C. L. (ed.), Thompson, P., Mavondo, F. T. & Brunso, K., 2009, p. 39 - 43. 5 p.

Research output: Contribution to conferenceOtherOther

Impacting employee attitudes through advertising

McLachlan, B., Venter, E. (ed.) & Berndt, A., 2009, p. 1 - 24. 24 p.

Research output: Contribution to conferenceOtherOther

Insights into gendered consumption: Modelling retailer outcomes and consumer shopping characteristics

Campbell, C. L. (ed.), Tsarenko, Y. & Strizhakova, Y., 2009, p. 171 - 174. 4 p.

Research output: Contribution to conferenceOtherOther

Social marketing, ecopsychology, and the green brand

Veloutsou, C. (ed.), James, B. & Jevons, C. P., 2009, p. 1 - 10. 10 p.

Research output: Contribution to conferenceOtherOther

The provision of financial services by retailers to their customers - Is it sustainable?

Campbell, C. L. (ed.) & Worthington, J. S., 2009, p. 93 - 97. 5 p.

Research output: Contribution to conferenceOtherOther

2008

A historical review of the development of definitions of "brand"

Jevons, C. P. & Gabbott, T. M., 2008, p. 1 - 9. 9 p.

Research output: Contribution to conferenceOtherOther

A stated choice experiment to study the effect of in-store retail events on store choice

Perks, K. J. (ed.), Sands, S. J., Shukla, P. (ed.), Oppewal, H. & Beverland, M. B., 2008, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

Brand management practices in China: Longitudinal evidence and links to organizational performance

Ewing, M. T., Napoli, J., Windisch, L. E. & Jianwei, W., 2008, p. 1 - 9. 9 p.

Research output: Contribution to conferenceOtherOther

CEO brand orientation: Does it impact organisational performance?

Ewing, M. T., Napoli, J. & Windisch, L. E., 2008, p. 1 - 10. 10 p.

Research output: Contribution to conferenceOtherOther

Church marketing: An investigation of the role of market orientation in church participation

Robinson Jr, L. (ed.) & Mulyanegara, R. C., 2008, p. 143 - 147. 5 p.

Research output: Contribution to conferenceOtherOther

Consumer satisfaction with store variety at the local level: An experimetnal analysis

Perks, K. J. (ed.), Oppewal, H., Clarke, I., Shukla, P. (ed.) & Kirkup, M., 2008, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

Exploring the antecedents of inter-organisational information systems (IOIS) integration and its effect on supply chain: A resource based view

Perks, K. J. (ed.), Rajaguru, R., Shukla, P. (ed.) & Matanda, M. J., 2008, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

Promoting satisfaction and goal attainment: The mediating role of customer compliance

Leckie, C., Perks, K. J. (ed.), Shukla, P. (ed.), Michelakos, T., Oppewal, H. & Farrelly, F. J. D., 2008, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

Structural equation modelling of complex sample survey: An application to brand signalling data

Perks, K. J. (ed.), Vocino, A., Shukla, P. (ed.) & Oppewal, H., 2008, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

2007

Brand senescence: An outline of a developmental theory

Ewing, M. T., Jevons, C. P. & Khalil, E. L., 2007, p. i - 9. 10 p.

Research output: Contribution to conferenceOtherOther

Correlates of grocery store brand purchase intent

Engilbertsson, H. O. (ed.), Reid, M. J. & Brunso, K., 2007, p. 1 - 9. 9 p.

Research output: Contribution to conferenceOtherOther

Explaining celebrity match-up: Co-activation theory of dominant support

Ang, L., Lees, M. C. (ed.), Gregory, G. (ed.), Dubelaar, P. C. & Davis, T. (ed.), 2007, p. 377 - 383. 7 p.

Research output: Contribution to conferenceOtherOther

Exploring the dimensions of proactivity within advertising agency-client relationships

Beverland, M. B. & Farrelly, F. J. D., 2007, p. 1 - 10. 10 p.

Research output: Contribution to conferenceOtherOther

Managing brands in the People's Republic of China

Ewing, M. T., Napoli, J. & Jianwei, W., 2007, p. i - 12. 13 p.

Research output: Contribution to conferenceOtherOther

Open source software prosumption: Brand community or beyond?

Cromie, J. G. & Ewing, M. T., 2007, p. i - 12. 13 p.

Research output: Contribution to conferenceOtherOther

Towards an integrated definition of "brand"

Jevons, C. P., 2007, p. 1 - 11. 11 p.

Research output: Contribution to conferenceOtherOther

2006

Australian food lifestyle segments and elaboration likelihood differences

Brunso, K., Avlonitis, G. J. (ed.), Papavassiliou, N. (ed.), Reid, M. J. & Papastathopolou, P. (ed.), 2006, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

Explaining inconsistency between manager and customer

Avlonitis, G. J. (ed.), Nasution, H. N., Papavassiliou, N. (ed.), Mavondo, F. T. & Papastathopolou, P. (ed.), 2006, p. 1 - 7. 7 p.

Research output: Contribution to conferenceOtherOther

Investigating the relationship between stock returns and nflation in Australia: An ARDL bounds testing approach

Hoque, M. (ed.), Rushdi, M. & Kim, J., 2006, p. 1 - 22. 22 p.

Research output: Contribution to conferenceOtherOther

The visitor experience at Catholic cathedrals in Australia

Sharpley, R. (ed.) & Griffiths, M., 2006, p. 1 - 11. 11 p.

Research output: Contribution to conferenceOtherOther

What's in a name? A comparative analysis of surf and snow brands and the impact of brand personality

Tsartas, P. (ed.), De Burgh-Woodman, H. C., Christou, E. (ed.), Brace-Govan, J. V. F. & Sigala, M. (ed.), 2006, p. 1 - 9. 9 p.

Research output: Contribution to conferenceOtherOther

2005

Interaction between the salesperson and customer: a framework for improving the sales outcome

Hemphill, E., Seiders, K. (ed.), Voss, G. B. (ed.), Dubelaar, P. C., Goodman, S. & Geursen, G., 2005, p. 242 - 252. 11 p.

Research output: Contribution to conferenceOtherOther

Market orientation in not for profits; does it need reconceptualisation?

Brady, E., 2005, p. 1 - 15. 15 p.

Research output: Contribution to conferenceOtherOther

Segmentation of non-donors in the Australian blood donation market

Ui Ghallachoir, K. (ed.), Reid, M. J. & Wood, A., 2005, p. 1 - 12. 12 p.

Research output: Contribution to conferenceOtherOther

2002

Equal access for all? Is gender an important determinant of technology use?

Hendry, J. (ed.), Hendry, J., Jevons, C. (ed.) & Dubelaar, C. (ed.), 2002, p. 72 - 77. 6 p.

Research output: Contribution to conferenceOtherOther

Organization and decoration

Wolfram Cox, J. R. & Minahan, S., 2002, p. -. 0 p.

Research output: Contribution to conferenceOtherOther

2001

Educating Marketers in the New Millennium: A skill-building approach

Brennan, L., Spotts, H. E. (ed.), Meadow, H. L. (ed.), Powell, I. & Smith, S. M. (ed.), 2001, p. 1 - 1. 1 p.

Research output: Contribution to conferenceOtherOther

Food marketing in the 31st centry: Building the consumer-marketer connection

Furnass, B. (ed.) & Reid, M. J., 2001, p. 1 - 1. 1 p.

Research output: Contribution to conferenceOtherOther

Learning orientation: Its structure in two industries

Chetty, S. (ed.), Mavondo, F. T. & Collins, B. (ed.), 2001, p. 1 - 1. 1 p.

Research output: Contribution to conferenceOtherOther

Organizing the aesthetic: contestation and craft

Leung, A. S. M. (ed.), Wolfram Cox, J. R. & Minahan, S., 2001, p. 20-20. 1 p.

Research output: Contribution to conferenceOtherOther

Response rates: More about Australian Experience

Bednall, D. & Shaw, M. R., 2001, p. 1 - 1. 26 p.

Research output: Contribution to conferenceOtherOther

Technology readiness as an antecedent to educational choice

Spotts, H. E. (ed.), Hendry, J., Meadow, H. L. (ed.) & Smith, S. M. (ed.), 2001, p. 1 - 1. 1 p.

Research output: Contribution to conferenceOtherOther

The internationalisation process for Australian small to medium-sized enterprises

King, M. (ed.) & Freeman, S., 2001, p. -. 12 p.

Research output: Contribution to conferenceOtherOther

The real value of marketing research: A method for estimation

Shaw, M. R., 2001, p. 1 - 1. 1 p.

Research output: Contribution to conferenceOtherOther

2000

Adding Competitive Value to Chinese State Universities - One Key to Market Success for Foreign Universities in China

Willis, M. K., 2000, p. 93 - 96. 4 p.

Research output: Contribution to conferenceOtherOther

An Analysis and Evaluation of Structural Changes in the Chinese Higher Education System during a period of Economic and Social Transition

Willis, M. K., 2000, p. 47 - 47. 1 p.

Research output: Contribution to conferenceOtherOther

Response Rates in Australian Market Research

Bednall, D., Cavenett, P-M. & Shaw, M., 2000, p. -. 17 p.

Research output: Contribution to conferenceOtherOther

Student Perceptions of Educational Technology: an Evaluation Framework of Analysis

Brace-Govan, J. V. F., 2000, p. 62 - 62. 1 p.

Research output: Contribution to conferenceOtherOther

The Development and Delivery of an E-Master of Marketing - A Resource Based Approach

Luxton, S., Farrelly, F. J. & Salmon, G., 2000, p. -. 11 p.

Research output: Contribution to conferenceOtherOther

1999

An Examination of the Dyadic Relationship between Sports and Sponsors: the Case of the Sydney Olympics

Farrelly, F. J. & Quester, P. G., 1999, p. 411 - 415. 5 p.

Research output: Contribution to conferenceOtherOther

Are Parliament Houses Valid Tourism Attractions?

Griffiths, M., 1999, p. 951 - 968. 18 p.

Research output: Contribution to conferenceOtherOther

Best Practice Logistics: How well do Australian/New Zealand Firms Perform?

Dapiran, P. & Mollenkopf, D. A., 1999, p. 443 - 458. 16 p.

Research output: Contribution to conferenceOtherOther