Research Output 1988 2019

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Conference Paper

Relationship marketing's appropriateness: A conceptual model and exploratory study

Beverland, M. B., 2002, 2002 AMA educators' proceedings: Enhancing knowledge development in marketing. Kehoe, W. J. & Lindgren Jr, J. H. (eds.). Chicago USA: American Marketing Association (AMA), Vol. 13. p. 200 - 206 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationships or transactions? Marketing practices in the wine trade

Beverland, M. B., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationship value & store functional loyalty: an empirical study of Australian hardware and garden stores

Dixon, J. E. & Morrison, M., 2003, Proceedings of the Seventh Triennial National Retailing Conference - Reatiling 2003: Strategic Planning in Uncertain Times. Evans, J. (ed.). USA: Academy of Marketing Science, Vol. 10. p. 81 - 86 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Resources and capabilities as determinants of student satisfaction: Do foreign and local students differ?

Tsarenko, Y. & Mavondo, F. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Respondent perceptions of incentives in a longitudinal study

Bedggood, R. E. & Russell, J., 2001, Proceedings of the Tenth Biennial World Marketing Congress. Spotts, H. E., Meadow, H. L. & Smith, S. M. (eds.). Cardiff Wales UK: Academy of Marketing Science, Vol. 10. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Response rates in Australian market research: Area differences in consumer response

Bednall, D. & Shaw, M., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2061 - 2067 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Response Time in Customer Electronic Servicescape: Estimating Parameters

Gabbott, M. T., Dubelaar, C. & Tsarenko, Y., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 372376 -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Retailing and roads: A matter of convenience

Reimers, V. J. & Clulow, V., 2001, 2nd International Conference on Mechanics of Structures, Materials and Systems. Hadi, M. N. S., Schmidt, L. C. & Basu, A. (eds.). Wollongong NSW Australia: University of Wollongong, p. 211 - 216 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Rolling out role models in nonprofit marketing. Do Gen Y require a new view?

Brace-Govan, J. V. F., 2007, Marketing Theory into Practice: Academy of Marketing Conference 2007. Riley, F. DO., Lomax, W. & Robinson, H. (eds.). London UK: Kingston Business School, Kingston University, p. 1 - 14 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Salesforce turnover in Australian direct selling organisations

Kennedy, R., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Salesforce Turnover in Australian Direct Selling Organisations

Kennedy, R., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sales organisation effectiveness - Leaders versus laggards: The role of market orientation and entrepreneurial orientation

Grant, K. D., Laney, R. P., Nasution, H. N. & Pickett, W. R., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sales promotion: What impact on consumer franchise building? An Australian study with transnational review

Luxton, S. L., 2002, Multicultural marketing conference proceedings. Bigne, E., Hassan, S. S. & Johar, J. S. (eds.). Valencia Spain: Academy of Marketing Science, Vol. IV-B. p. 39 - 92 54 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sales Promotion in Australia: A Review of Current Industry Practice

Luxton, S., Sharp, A. & Corkindale, D., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1295 - 1306 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Scale development for customer emotional intelligence in service encounters

Mok, W. H., Tsarenko, Y. & Gabbott, M., 2006, Advances in Marketing: Linking Organizations and Customers: Proceedings of the Annual Meeting of the Society for Marketing Advances. Kehoe, W. J. & Whitten, L. K. (eds.). Nashville USA: Society for Marketing Advances, p. 276 - 279 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Selecting a Technical Strategy for High-Tech Enterprises in Developing Countries - Case Study

Tie, W. & Pollard, R., 1998, Proceedings of the First International Conference of World Innovation & Strategy Conference. Campbelltown NSW: InCITe, p. 657 - 661 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Self-concept and motivation as predictors of actual consumer behaviour

Gountas, J. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 314 - 321 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Self-service encounters: Conceptualising self-service as a continuum of varying intensities

Mok, W. H. & Hendry, J., 2002, Proceedings of the Australian and New Zealand Marketing Academy Conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2171 - 2176 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics

Hedrick, N. R., Oppewal, H. & Beverland, M. B., 2004, Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy. Babin, B. & Chebat, J. (eds.). Montreal Canada: HEC Montreal, p. 261 - 300 40 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Service amelioration: an alternative model of customer satisfaction

Mok, W-H. & Hendry, J. E., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 2313 - 2320 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Service failures and customer forgiveness in the healthcare sector

Tsarenko, Y. & Strizhakova, Y., 2009, 2009 AMA Winter Educator's Conference: Marketing Theory and Applications. Reynolds, K. & White, J. C. (eds.). Chicago Illinois USA: American Marketing Association (AMA), Vol. 20. p. 196 - 203 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Service innovation in e-Education: Practicing what we preach

Luxton, S., Wagstaff, P. E. & Brace-Govan, J. V. F., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sharp Practice: Illegal, Unethical and Questionable Practices in Global Marketing

Bradmore, D., 2000, Managing in a Turbulent International Busienss Environment. San Jose Cost Rica: Int Management Development Assoc (IMDA), p. 148 - 155 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Shifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumption

Phipps, M. & Brace-Govan, J. V. F., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Shopping and Convenience: A Model for Retail Centres

Reimers, V. & Clulow, V., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 1058 - 1062 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Small and medium size tourism enterprises: The identification of good practice

Bergin-Seers, S., Breen, J., Jago, L. & Carlsen, J., 2003, Proceedings of the Council of Australian University Tourism and Hospitality Education Conference - Riding the Wave of Tourism and Hospitality Research. Braithwaite, R. W. & Braithwaite, R. L. (eds.). Lismore NSW Australia: Southern Cross University, p. 1 - 21 21 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

SME Marketing Networks: handover Issues faced by Australian Entrepreneurs: A Pilot Study

Grant, K., Laney, R. & Pickett, B., 2000, Proceedings of the Annual Conference of the Academy of Marketing Science. Florida USA: Academy of Marketing Science, p. 436 - 440 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

SMEs and the Dynamics of the Internationalization Involvement Process

Freeman, S., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 354 - 358 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Social and situational influences on cross-category consideration

Van Zanten, R., Reid, M. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Social Inertia: Ignoring my benefits for the community's benefit

Thomas, D. & Finn, A., 2010, NA - Advances in Consumer Research. C. Campbell, M., Inman, J. & Pieters, R. (eds.). Duluth, MN, Vol. Volume 37. p. 609-609 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement

Bond, C., Ferraro, C., Luxton, S. & Sands, S., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Social structures of a consumer's economy: IT adoption and consumption of three different cultural capitalist consumers

Ting, S. W. H., Dubelaar, P. C. & Dawson, L. L., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

South-North International Business Ventures: The Role of International Strategic Alliances

Torkornoo, H. & Zaman, M., 1998, Global Business Trends. Ypsilanti Mississippi USA: Academy of Business Administration, p. 52 - 59 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices

Farrelly, F. J. & Quester, P. G., 1997, New & Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Academy, p. 874 - 886 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Stakeholders & gender: a new phenomenon?

Scholem, P. G. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 146 - 154 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Store names information signalling: a credibility perspective

Vocino, A. & Oppewal, H., 2005, Proceedings of the 19th ANZAM Conference: Engaging the Multiple Contexts of Management - Convergence and Divergence of Management Theory and Practice. Davies, D., Fisher, G. & Hughes, R. (eds.). Lindfield NSW Australia: ANZAM, p. 1 - 12 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Strategic capabilities and agility: implications for organizational performance

Lim, S. K. & Mavondo, F. T., 2003, Proceedings of the 2003 IAABD: African Business and Development in the Global Economy. Muuka, G. N. (ed.). London UK: IAABD, Vol. IV. p. 204 - 209 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Strategy, strategy implementation and export performance of developing country exporters: The case of the Philippines

Schroder, W., Banzon, A. & Mavondo, F. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Strategy Implementation for Superior Marketing Performance

Valos, M. J. & Fitzroy, P. T., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 1310 - 1313 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Student Involvement and Transition: A role for Peer Tutoring?

Clulow, V., 2000, 4th Pacific Rim Conference. http://www.qut.edu.au/daa/asdu/fye/abstracts/Clulm: Queensland University of Technology, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Student perception of preparedness for first-year university assignment writing: the discipline of marketing

Clerehan, R. A. & Walker, I. M., 2004, Language and Academic Skills in Higher Education. Zeegers, P. & Deller-Evan, K. (eds.). Adelaide SA Australia: Student Learning Centre, Flinders University, Vol. 6. p. 79 - 87 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Student perceptions of preparedness for first-year university assignment writing: the discipline of marketing

Clerehan, R. A. & Walker, I. M., 2004, Language and Academic Skills in Higher Education: Proceedings of the 2003 Biannual Conference. Deller-Evans, K. & Zeggers, P. (eds.). Adelaide SA Australia: Student Learning Centre, Flinders University, Vol. 6. p. 79 - 88 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Student Satisfaction with Tertiary Institution and Recommending it to Prospective Students

Mavondo, F. T., Zaman, M. & Abubakar, B., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 787 - 792 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Studio teaching of e-commerce and multimedia: innovation and quality in higher education

Blashki, K. M., Jevons, C., Dubelaar, C. & Linger, H., 2002, Quality Innovation Knowledge: Convergence in the Digital Economy: Proceedings of The Sixth International Research Conference on Quality, Innovation and Knowledge Management. Sohal, A. & Cooney, R. (eds.). Clayton Vic Australia: Monash University, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Successive early adoption of technology generations: The case of video players

van Rijnsoever, F. J. & Oppewal, H., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sustainable marketing: underlying complexities

Toleman, D. J., 2003, ANZMAC 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1897 - 1904 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Targets, actuals, and acceptable customer satisfaction scores

Jevons, C. & Bradmore, D., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Technology and Services: some Prelimary Observations and Recommendations

Gabbott, M. T. & Hendry, J., 1999, Jazzing into the Millennium. Illinois USA: Amercian Marketing Association, p. 21 - 27 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Technology Readiness and Technology Choice: Is there a relationship between Technology Readiness and the Decision to Study on-line?

Hendry, J., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 509 - 512 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Terrorism and airline travellers' evaluation of risk exposure: Insights and implications for Australia and Africa

Abubakar, B. & Mavondo, F. T., 2002, 2002 Proceedings: Expanding the horizons of African business and development. Muuka, G. N. (ed.). Port Elizabeth South Africa: University of Port Elizabeth, Vol. III. p. 211 - 215 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review