Research Output 1988 2019

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Conference Paper
2001

Marketing's interpretive communities: A new form of sociocultural segmentation?

Kates, S., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market Orientation: Do retailers and wholesalers understand the concepts equally?

Matanda, M., Mavondo, F. T. & Schroder, W., 2001, 2001 Proceedings Advancing Knowledge Development in African Business. Ogbuehi, A. (ed.). Philadelphia PENN USA: Saint Joseph's Univerversity, Vol. 2. p. 160 - 166 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market orientation in the entrepreneur led firm

Geursen, G. M. & Mulye, R., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Measurement of market orientation in not for profit organisations: How has it been done?

Brady, E., 2001, Proceedings of the Tenth Biennial World Marketing Congress. Spotts, H. E., Meadow, H. L. & Smith, S. M. (eds.). Cardiff Wales UK: Academy of Marketing Science, Vol. 10. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Measuring strategic alliance success: A conceptual framework

Zaman, M., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Measuring supply chain efficiency within horticultural marketing channels

Matanda, M., Mavondo, F. T. & Schroder, W., 2001, Proceedings of the Tenth Biennial World Marketing Congress. Spotts, H. E., Meadow, H. L. & Smith, S. M. (eds.). Cardiff Wales UK: Academy of Marketing Science, Vol. 10. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Modelling psychographic profiles of the youth travel market

Reisinger, Y., Mavondo, F. T. & Weber, S., 2001, TTRA European Chapter Conference. Bohlin, M. (ed.). Sweden: Dalarna University, Vol. 1. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Multi-disciplinary marketing education: Students in action in new product development teams

Powell, I., Wellington, P., Clarke, B. A. & Thomas, I. D., 2001, AM2001 Proceedings. Strong, C. (ed.). Cardiff Wales UK: Academy of Marketing, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Negotiating for success - towards an understanding of how Chinese and foreign organizations conduct successful discussions

Willis, M. K., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

'Orientation Module' to increase ease of access to online discussion forum for postgraduate students

Brace-Govan, J. V. F., Luxton, S. & Wagstaff, P. E., 2001, Short Paper Proceedings of the 18th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE). Kennedy, G., Keppell, M., McNaught, C. & Petrovic, T. (eds.). Melbourne Vic Australia: University of Melbourne, p. 5 - 8 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Performance measurement in E-commerce-Financial services firms

Dubelaar, C., Tsarenko, Y. & Gabbott, M. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Predicting business support of a specific charity

Bednall, D. & Walker, I., 2001, AM2001 Proceedings. Strong, C. (ed.). Cardiff Wales UK: Academy of Marketing, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationship marketing in agribusiness: Evidence from six New Zealand case studies

Beverland, M. B., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationships or transactions? Marketing practices in the wine trade

Beverland, M. B., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Resources and capabilities as determinants of student satisfaction: Do foreign and local students differ?

Tsarenko, Y. & Mavondo, F. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Respondent perceptions of incentives in a longitudinal study

Bedggood, R. E. & Russell, J., 2001, Proceedings of the Tenth Biennial World Marketing Congress. Spotts, H. E., Meadow, H. L. & Smith, S. M. (eds.). Cardiff Wales UK: Academy of Marketing Science, Vol. 10. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Retailing and roads: A matter of convenience

Reimers, V. J. & Clulow, V., 2001, 2nd International Conference on Mechanics of Structures, Materials and Systems. Hadi, M. N. S., Schmidt, L. C. & Basu, A. (eds.). Wollongong NSW Australia: University of Wollongong, p. 211 - 216 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Salesforce turnover in Australian direct selling organisations

Kennedy, R., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Service innovation in e-Education: Practicing what we preach

Luxton, S., Wagstaff, P. E. & Brace-Govan, J. V. F., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Strategy, strategy implementation and export performance of developing country exporters: The case of the Philippines

Schroder, W., Banzon, A. & Mavondo, F. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Targets, actuals, and acceptable customer satisfaction scores

Jevons, C. & Bradmore, D., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The effect of market orientation and supply chain efficiency on business performance

Matanda, M. & Mavondo, F. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The effects of three dimensions of trustworthiness and other contextual factors on likelihood on internet purchase

Ang, L., Dubelaar, C. & Lee, B-C., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The importance of the service encounter in direct selling: Examples from the Australian marketplace

Crittenden, V. L., Crittenden, W. F., Grant, K. & Brady, M. K., 2001, Proceedings of the Tenth Biennial World Marketing Congress. Spotts, H. E., Meadow, H. L. & Smith, S. M. (eds.). Cardiff Wales UK: Academy of Marketing Science, Vol. 10. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The influence of music on retail branding: A multi case study approach

Morrison, M., Minahan, S. & Clark, I. G., 2001, AM2001 Proceedings. Strong, C. (ed.). Cardiff Wales UK: Academy of Marketing, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?

Mavondo, F. T. & Hardley, F., 2001, Proceedings of the Tenth Biennial World Marketing Congress. Spotts, H. E., Meadow, H. L. & Smith, S. M. (eds.). Cardiff Wales UK: Academy of Marketing Science, Vol. 10. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The power of music and its influence on international retail brands and shopper behaviour: A multi case study approach

Morrison, M., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The structure of cooperation among retail pharmacists: Implications for organisational performance

Hardley, F. & Mavondo, F. T., 2001, Proceedings of the Tenth Biennial World Marketing Congress. Spotts, H. E., Meadow, H. L. & Smith, S. M. (eds.). Cardiff Wales UK: Academy of Marketing Science, Vol. 10. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

To Trust or Not to Trust? A model of internet trust from the customer's point of view

Ang, L., Dubelaar, C. & Lee, B-C., 2001, e-Everything: e-Commerce, e-Government, e-Household, e-Democracy. Pucihar, A. (ed.). Bled SLOVENIA: University of Maribor, Vol. 1. p. 40 - 52 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Tourism servicescapes: A conceptual overview

Abubakar, B. & Mavondo, F. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Towards internationalising marketing education: A sub saharan perspective

Rugimbana, R. & Mavondo, F. T., 2001, 2001 Proceedings Advancing Knowledge Development in African Business. Ogbuehi, A. (ed.). Philadelphia PENN USA: Saint Joseph's Univerversity, Vol. 2. p. 140 - 146 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Towards the development of a multi dimentional alliance model for sino foreign educational collaboration

Willis, M. K., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2000

A Broadened Situational Framework: Transient Versus Enduring Situational Factors

McDonald, H. & Alpert, F., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 793 - 798 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Empirical Study of Retail Management Practices and the Link to Potential Learning Outcomes in the Australian Retail Sector

Morrison, M. & Terziovski, M., 2000, Academy of Marketing Annual Conference. Derby UK: University of Derby, p. 1121 - 1134 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Evaluation of Entry Processes used by Foreign Universities entering the Chinese Higher Education Market: Was a Staggered Form of Entry Used?

Willis, M. K., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 1435 - 1439 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An identification and analysis of students' expectations and views regarding foreign sourced tertiary education programs delivered in China: Investigating the next stage of internationalisation and market entry for foreign universities

Willis, M. K. & Rushdi, M. J., 2000, The Role of Multinational Enterprises in the New Millennium: Proceedings of the 2000 Annual Conference of ANZIBA. Auckland NZ: Universities of Auckland and Waikato, p. 651 - 664 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Resource-Based Perspective of Sponsorship Management and Implementation

Fahy, J., Farrelly, F. J. & Quester, P. G., 2000, Marketing in a Global Economy Proceedings/2000. Chicago USA: American Marketing Association, p. 125 - 130 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Resource-Based View of Sponsorship Management and Implementation - Resource Identification and Categorisation

Farrelly, F. J., Fahy, J. & Quester, P. G., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 327 - 332 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Attractiveness of Australian Education to Foreign Students: An Empircal Study of the Match between Foreign Students Expectations and Experience

Kennedy, R., Rushdi, M. J. & Willis, M. K., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 642 - 647 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Australian Media Standards for Acceptable Advertising

Jevons, C., Spencer-Matthews, S. & Rotfeld, H. J., 2000, Marketing and Public Policy Conference 2000: New Millennium, New Horizons. Chicago USA: American Marketing Association, p. 82 - 87 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Australian Small and Medium-Sized Enterprises (SMEs) Performance in the Asia Pacific Rim: Industry Structure Factors

Freeman, S., 2000, SMEs in a Global Economy Conference: SMEs in East Asia in the Aftermath of the Asian Financial Crisis. Wollongong NSW: University of Wollongong, p. 175 - 183 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Clarifying Knowledge as an Organizational Resource: The New Value?

Corcoran, J. & Gabbott, M. T., 2000, Marketing in a Global Economy Proceedings/2000. Chicago USA: American Marketing Association, p. 102 - 103 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Collaboration in Transnational Marketing Education

Luxton, S., Farrelly, F. J., Joy, S. & Clulow, V., 2000, Marketing in a Global Economy Proceedings/2000. Chicago USA: American Marketing Association, p. 447 - 453 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Conceptualising and Developing REflective Practice in Public Relations

Scholem, P. & Kates, S., 2000, Public Relations Institute of Australia (PRIA) Conference 2000 Papers. Melbourne Vic Australia: Public Relations Institute of Australia, p. - 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Course Planning and Design: Does a Distance Education Model Apply to Online Planning and Design

Clulow, V. & Brace-Govan, J. V. F., 2000, Proceedings of the Moving Online Conference. Lismore NSW: Soutern Cross University Press, p. 41 - 50 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Crisis Planning in the Australian Food Industry

Bednall, D. & Gray, K. V., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 83 - 87 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Dance Eating Disorders and Questions of Control

Brace-Govan, J. V. F., 2000, The Australian Sociological Association 2000 Conference. Adelaide SA Australia: Flinders University, p. - 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Developing an Agribusiness Ethics Curriculum

Schroder, W. & Muschamp, D., 2000, International Food and Agribusiness Management Association (IAMA): 2000 World Food and Agribusiness Congress. agecon.tamu.edu/iama/2000Congress/: IAMA, p. - 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Development of Conceptual Framework for the Identification of Factors relating to the Success of various Types, Levels & Forms of Strategeic Alliances & Joint Venutres between Higher Educ Providers in an International China Based Educational Context

Willis, M. K., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 1422 - 1428 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Event Marketing as an antecedent determinant of Consumer Decision Making: The Effectiveness of a University Open Day

Brewster, J. & Jevons, C., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 138 - 142 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review