Research Output 1988 2019

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Conference Paper
2002

Assessing resources and capabilites critical to international students' satisfaction

Tsarenko, Y. & Gabbott, M. T., 2002, The impact of globalization on world business in the new millenium: Competition, cooperation, environment and development. Kaynak, E. & Sarvan, F. D. (eds.). Antalya Turkey: International Management Development Association, p. 353 - 360 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Attraction, loyalty and defection among Asutralian direct sellers

Kennedy, R. & Mavondo, F. T., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2911 - 2917 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Brand orientation: Conceptualisation, operationalisation and explanatory power

Bridson, K. & Mavondo, F. T., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2151 - 2158 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Bridging the gap between the internal and external markets: Understanding the relationship between market orientation and customer satisfaction

Conduit, J. & Quigg, J., 2002, Multicultural marketing conference proceedings. Bigne, E., Hassan, S. S. & Johar, J. S. (eds.). Valencia Spain: Academy of Marketing Science, Vol. IV-B. p. 82 - 92 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Building a luxury wine brand: The case of Picardy wines, Western Australia

Beverland, M. B., 2002, Bacchus to the future proceedings of the inaugural Brock University wine conference. Cullen, C., Pickering, G. & Phillips, R. (eds.). Ontario Canada: Brock University, p. 197 - 214 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Building a luxury wine brand in an unlikely setting: The case of Chateau Musar

Beverland, M. B. & Lindgreen, A., 2002, Multicultural marketing conference proceedings. Bigne, E., Hassan, S. S. & Johar, J. S. (eds.). Valencia Spain: Academy of Marketing Science, Vol. IV-B. p. 1225 - 1229 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Changes in marketing's context, and the choice of marketing strategies: Practical implications for managers

Beverland, M. B. & Lindgreen, A., 2002, Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry. Trienekens, J. H. & Omta, S. W. F. (eds.). Wageningen Netherland: Wageningen Academic Publishers, p. 547 - 554 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Contemporary business responses to the 'drivers of change' in our Asia/Pacific region

Waltons, G. & Freeman, S., 2002, Proceedings of the annual conference Academy of Marketing. Tynan, A. C., Ennew, C., Winklhofer, H., O'Malley, L., McKenchnie, S., Mitsussis, D., Patterson, M. & Liao, M-N. (eds.). Nottingham UK: Nottingham University Business School, p. 1 - 31 31 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Control Dimensions in International Joint Ventures: Influencing Factors

Freeman, S., Freer, C. & Vaaland, T. I., 2002, The inaugural meeting of the IMP Group in Asia Proceedings. Blatt, P. J. (ed.). Curtin University of Technology: IMP International Marketing and Purchasing Group, Vol. 1. p. 1 - 20 20 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Customer relationship management through the eyes of the customers

Gabbott, M. T. & Tsarenko, Y., 2002, Global Business and Technology Association, International Conference Readings Book. Delener, N. & Chao, C. (eds.). Rome Italy: Global Business and Technology Association, p. 434 - 440 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Differentiate or die or be 'stuck in the middle' and survive!

Mavondo, F. T. & Valos, M. J., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2111 - 2117 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Does suppliers' market orientation influence relationships with buyers?

Matanda, M., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2351 - 2358 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Examining the relevance of IMC in the Australian SME context

Luxton, S. L., Hodge, C. & Reid, M. J., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 1721 - 1726 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Expanding the buyer-supplier relationship definition: Its antecedents and relationship with performance outcomes

Parker, M. & Bridson, K., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2081 - 2089 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective

Ballantyne, D. F., 2002, Proceedings of the 7th International Research Seminar in Service Management. Llosa, S., Mathieu, V. & Orsingher, C. (eds.). University of Marseille France: IAE Institut d'administration des entreprises, p. 64 - 79 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Integrated marketing communications and performance

Reid, M. J. & Wakeford, N., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 131 - 137 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Internal determinants of entry strategy and performance: An analysis of international retailing

Evans, J. & Mavondo, F. T., 2002, 2002 AMA educators' proceedings: Enhancing knowledge development in marketing. Kehoe, W. J. & Lindgren Jr, J. H. (eds.). Chicago USA: American Marketing Association, Vol. 13. p. 127 - 133 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Internal marketing: The missing link between innovation and market orientation

Supramaniam, P. & Ballantyne, D. F., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2911 - 2917 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Internet or travel store? An investigation of consumer holiday trip information search and booking behaviour

Oppewal, H. & Simon, E. K. M., 2002, The marketing landscape: Signposts for the future - conference proceedings. Tynan, A. C., Ennew, C., Winklhofer, H., O'Malley, L., McKechnie, S., Mitussis, D., Patterson, M. & Liao, M. N. (eds.). Nottingham: Academy of Marketing, p. 1 - 11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Internet shopping adoption: A comparative study on city and regional consumers

Zaman, M. & Yeo, M., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2421 - 2428 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Interrelationships and interactions between brands: A conceptual taxonomy

Jevons, C., Gabbott, M. T. & de Chernatony, L., 2002, Marketing in a changing world. Farhangmehr, M. (ed.). Braga Portugal: University of Minho, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Interviewer skills in recruiting market research respondents

Bednall, D. & Hall, D., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2681 - 2686 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Investigating consumer responsiveness to service contract attributes: A choice experimental approach

Oppewal, H. & Grant, D. J. I., 2002, Advances in consumer research. Broniarczyk, S. M. & Nakamoto, K. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 29. p. 133 - 138 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Logistics strategy in Australia and New Zealand

Mollenkopf, D. A. & Dapiran, G. P., 2002, Proceedings of the 7th International Symposium on Logistics and the 2nd International Symposium on Operations Strategy. Sadler, I., Power, D. & Dapiran, G. P. (eds.). Caulfield Vic Australia: Monash University, p. 477 - 484 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Managing the mayhem: Quantifying student selection criteria using the WMS

Wagstaff, P. E. & Bedggood, R. E., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 1991 - 1996 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing internships: A case study in supported learning

Powell, I. & Brace-Govan, J. V. F., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 1401 - 1408 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market orientation in the small business environment

Zatezalo, A. & Bray, B., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 1871 - 1878 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Motivating non-donors to donate blood

Reid, M. J. & Wood, A., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 3411 - 3417 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

National culture and its influence on dissolution communication strategies in Western versus Asian Business relationships

Freeman, S., Vaaland, T. I. & Browne, E., 2002, The inaugural meeting of the IMP Group in Asia Proceedings. Blatt, P. J. (ed.). Curtin University of Technology Perth WA Australia: IMP International Marketing and Purchasing Group, Vol. 1. p. 1 - 23 23 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Network Capabilities: Relationships with Organisational Competencies

Gabbott, M. T., Mavondo, F. T. & Tsarenko, Y., 2002, Proceedings of Marketing Networks in a Global Economy. Hooley, G., Brodie, R. & Gabbott, M. (eds.). Perth WA Australia: Australian and New Zealand Marketing Academy, Vol. 1. p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Online destination marketing: Improving the role of African NTO web sites

Austin, N. & Sohail, M. S., 2002, 2002 Proceedings: Expanding the horizons of African business and development. Muuka, G. N. (ed.). Port Elizabeth South Africa: University of Port Elizabeth, Vol. III. p. 470 - 477 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

On-line group assignment using WebCT

Bednall, D. & Austin, N., 2002, Proceedings of the annual conference of the Academy of Marketing Science. Spotts, H. E. (ed.). University of Miami USA: Academy of Marketing Science, Vol. XXV. p. 211 - 217 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Operationalizing the new B2B electronic venture diffusion process: Designing and implementing Bizmarket.com

Gupta, S., Cadeaux, J., Woodside, A. G. & Dubelaar, C., 2002, 2002 AMA educators' proceedings: Enhancing knowledge development in marketing. Kehoe, W. J. & Lindgren Jr, J. H. (eds.). Chicago USA: American Marketing Association, Vol. 13. p. 227 - 235 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Personal information privacy on the internet

Parker, L. & Jevons, C., 2002, 2001 ServSIG services research conference: New horizons in services marketing. Elliott, G. & Barnes, J. (eds.). USA: American Marketing Association, p. 114 - 125 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Pluralistic marketing strategies for the wine industry

Beverland, M. B. & Lindgreen, A., 2002, Bacchus to the future proceedings of the inaugural Brock University wine conference. Cullen, C., Pickering, G. & Phillips, R. (eds.). Ontario Canada: Brock University, p. 216 - 231 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Positioning icon wines: An examination of the luxury wine market

Beverland, M. B., 2002, Bacchus to the future proceedings of the inaugural Brock University wine conference. Cullen, C., Pickering, G. & Phillips, R. (eds.). Ontario Canada: Brock University, p. 233 - 255 23 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Positioning of firms and products in international markets: Cases from the Danish and New Zealand food and beverage sector

Beverland, M. B. & Lindgreen, A., 2002, Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry. Trienekens, J. H. & Omta, S. W. F. (eds.). Wageningen Netherland: Wageningen Academic Publishers, p. 471 - 479 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Psychic distance: The construct and measures

Evans, J. & Mavondo, F. T., 2002, 2002 AMA educators' proceedings: Enhancing knowledge development in marketing. Kehoe, W. J. & Lindgren Jr, J. H. (eds.). Chicago USA: American Marketing Association, Vol. 13. p. 308 - 314 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relational customers' reactions to service failure and recovery

Hedrick, N. & Minahan, S., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2081 - 2089 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationship marketing and the international colloquia: Ten years on

Ballantyne, D. F., 2002, International Colloquium in Relationship Marketing 2002 proceedings. Bliemel, F., Eggert, A. & Fassot, G. (eds.). Kaiserslautern Germany: University of Kaiserslautern, Vol. 1. p. 793 - 804 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationship marketing's appropriateness: A conceptual model and exploratory study

Beverland, M. B., 2002, 2002 AMA educators' proceedings: Enhancing knowledge development in marketing. Kehoe, W. J. & Lindgren Jr, J. H. (eds.). Chicago USA: American Marketing Association, Vol. 13. p. 200 - 206 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Response rates in Australian market research: Area differences in consumer response

Bednall, D. & Shaw, M., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2061 - 2067 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sales promotion: What impact on consumer franchise building? An Australian study with transnational review

Luxton, S. L., 2002, Multicultural marketing conference proceedings. Bigne, E., Hassan, S. S. & Johar, J. S. (eds.). Valencia Spain: Academy of Marketing Science, Vol. IV-B. p. 39 - 92 54 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Self-service encounters: Conceptualising self-service as a continuum of varying intensities

Mok, W. H. & Hendry, J., 2002, Proceedings of the Australian and New Zealand Marketing Academy Conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2171 - 2176 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Studio teaching of e-commerce and multimedia: innovation and quality in higher education

Blashki, K. M., Jevons, C., Dubelaar, C. & Linger, H., 2002, Quality Innovation Knowledge: Convergence in the Digital Economy: Proceedings of The Sixth International Research Conference on Quality, Innovation and Knowledge Management. Sohal, A. & Cooney, R. (eds.). Clayton Vic Australia: Monash University, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Terrorism and airline travellers' evaluation of risk exposure: Insights and implications for Australia and Africa

Abubakar, B. & Mavondo, F. T., 2002, 2002 Proceedings: Expanding the horizons of African business and development. Muuka, G. N. (ed.). Port Elizabeth South Africa: University of Port Elizabeth, Vol. III. p. 211 - 215 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Bauhaus: Questions of organisational legitimacy

Minahan, S., 2002, The New Wave: Entrepreneurship and the Arts Symposium Proceedings. Rentschler, R. (ed.). Melbourne Vic Australia: Deakin University, p. 1 - 10 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Case of Linux: Global Challenger to Microsoft's Hegemony?

Ballantyne, D. F., 2002, Proceedings of Marketing Networks in a Global Economy. Hooley, G., Brodie, R. & Gabbott, M. (eds.). Perth WA Australia: ANZMAC Australian and New Zealand Marketing Academy, Vol. 1. p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The changing structure of the fleet vehicle channel in Australia

Steel, M. & Dapiran, G. P., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2561 - 2566 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The determinants of anxiety in air travel: An exploratory study

Abubakar, B. & Mavondo, F. T., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2741 - 2747 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review