Research Output 1988 2019

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Conference Paper
2003

Experience-brand 'fit': a contingent model

Beverland, M. B. & Morrison, M., 2003, Proceedings of the 2003 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy. Babin, B. & Chebat, J-C. (eds.). USA: Society for Marketing Advances, p. 41 - 64 24 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Experimental choice analysis of grocery shopping: why consumers hesitate to shop online

Huang, Y. & Oppewal, H., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 421 - 428 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Explaining retail offer adaptation through psychic distance

Evans, J. & Bridson, K. C., 2003, Proceedings of the Seventh Triennial National Retailing Conference. Evans, J. (ed.). USA: Academy of Marketing Science, Vol. 10. p. 44 - 49 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Forgiveness: an emerging concept in customer relationship management

Gabbott, M. T. & Tsarenko, Y., 2003, Challenging Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy. Delener, N. & Chao, C. (eds.). Hungary: Global Business and Technology Association, p. 465 - 472 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How physical infrastructure might moderate innovation and organizational structure and affect economic development in developing nations

Gupta, S. & Cadeaux, J., 2003, Proceedings of the 28th Annual Macromarketing Conference - Marketing to Diverse Cultures. Redmond, W. H. (ed.). United States: Bowling Green State University, p. 173 - 184 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Informal credit practices in rural Pakistan

Khan, G. & Khan, F., 2003, From Money Lenders to Bankers: Evolution of Islamic Banking in Relation to Judeo-Christian and Oriental Banking Traditions: Proceedings of the International Islamic Banking Conference. Shanmugam, B. (ed.). Malaysia: Monash University Publishing, p. 1 - 16 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Institutional and task environment influence on capability development (professional orientation, learning capability and differentiation)

Hardley, F. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 2388 - 2394 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Introducing credit cards into a new market - the things that marketers need to know about China

Worthington, S., 2003, Research into Contemporary Issues in Marketing. Buttery, A. (ed.). Sydney NSW Australia: The Chartered Institute of Marketing, p. 209 - 229 21 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing effectiveness in the health sector: a case study

Austin, N. K. & Kwansah-Aidoo, K., 2003, 2003 IAABD Proceedings. Muuka, G. N. (ed.). London UK: International Academy of African Business and Development, Vol. IV. p. 224 - 228 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market orientation: mulitple levels of abstraction

Brady, E. & Johnson, L. W., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1068 - 1073 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Natural servicesape: do local and foreigners differ in its evaluation?

Abubakar, B. & Mavondo, F. T., 2003, 2003 IAABD Proceedings: African Business and Development in the Global Economy. Muuka, G. (ed.). USA: IAABD, Vol. 4. p. 431 - 434 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational Adaptability as Mediator of the Relationship between Capabilities and Organisational Performance

Lim, S. K. & Mavondo, F. T., 2003, Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy: Proceedings of the Global Business and Technology Association: International Conference. Delener, N. & Chao, C. (eds.). Budapest Hungary: Global Business and Technology Association, p. 841 - 848 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational learning: the role of goal orientation and organisational capabilities

Che Ha, N. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 860 - 866 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational resources and agility implications for organisational performance

Lim, S. K. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 2407 - 2414 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Payment cards in China: past, present and future

Worthington, S. & Deng, X., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1547 - 1553 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Perceptions of power and dependence between retail buyers and fresh produce suppliers within the Australian fresh produce industry

Parker, M. & Bridson, K. C., 2003, Proceedings of the 12th European Association of Education and Research in Commercial Distribution Conference. Magis, H. (ed.). France: EAERCD, p. 1 - 12 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Perspectives on the development of a marketing professional

Tsarenko, Y., Walker, I. M. & Wagstaff, P. E., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1407 - 1414 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Program level drivers of succesful product innovation

Reid, M. J., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 2587 - 2593 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Quality in equals quality out: validating the use of the WMS in student admissions

Bedggood, R. E. & Wagstaff, P. E., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1381 - 1387 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationship value & store functional loyalty: an empirical study of Australian hardware and garden stores

Dixon, J. E. & Morrison, M., 2003, Proceedings of the Seventh Triennial National Retailing Conference - Reatiling 2003: Strategic Planning in Uncertain Times. Evans, J. (ed.). USA: Academy of Marketing Science, Vol. 10. p. 81 - 86 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Self-concept and motivation as predictors of actual consumer behaviour

Gountas, J. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 314 - 321 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Service amelioration: an alternative model of customer satisfaction

Mok, W-H. & Hendry, J. E., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 2313 - 2320 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Small and medium size tourism enterprises: The identification of good practice

Bergin-Seers, S., Breen, J., Jago, L. & Carlsen, J., 2003, Proceedings of the Council of Australian University Tourism and Hospitality Education Conference - Riding the Wave of Tourism and Hospitality Research. Braithwaite, R. W. & Braithwaite, R. L. (eds.). Lismore NSW Australia: Southern Cross University, p. 1 - 21 21 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Stakeholders & gender: a new phenomenon?

Scholem, P. G. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 146 - 154 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Strategic capabilities and agility: implications for organizational performance

Lim, S. K. & Mavondo, F. T., 2003, Proceedings of the 2003 IAABD: African Business and Development in the Global Economy. Muuka, G. N. (ed.). London UK: IAABD, Vol. IV. p. 204 - 209 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sustainable marketing: underlying complexities

Toleman, D. J., 2003, ANZMAC 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1897 - 1904 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Tests of brand-colour associations: a comparison of survey methods

Hoek, J., Gendall, P., Brennan, M., Bednall, D. H. B. & Noble, A., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1596 - 1602 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The applicability of action research to IMC

Luxton, S. L. & Reid, M. J., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 130 - 137 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Chinese payment card market and the prospects for non-Chinese credit card issuers

Worthington, S. & Wilson, I., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The core brand and its influence on retail offer advantage

Bridson, K. C. & Evans, J., 2003, Proceedings of the Seventh Triennial National Retailing Conference. Evans, J. (ed.). USA: Academy of Marketing Science, Vol. 10. p. 168 - 173 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The influence of specifically programmed in-store music on retail brand, store atmosphere and shopper behavior

Morrison, M. & Beverland, M. B., 2003, Proceedings of the Seventh Triennial National Retailing Conference. Evans, J. (ed.). USA: Academy of Marketing Science, Vol. 10. p. 197 - 202 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The relationship between channel metrics, strategy and marketing performance

Valos, M. J. & Dubelaar, C., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 466 - 476 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The relationship between market orientation, internal marketing process and Guanxi

Freeman, S., Matanda, M. J. & Lam, T. Y. T., 2003, Institutional Challenges for the Global China Conference Proceedings. Smyth, R., Tam, O. K. & Zhu, C. (eds.). Clayton Vic Australia: Asian Business and Economics Research Unit, p. 327 - 344 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The role of brand orientation in explaining retail offer advantage

Bridson, K. C., Evans, J. & Mavondo, F. T., 2003, 12th European Association of Education and Research in Commercial Distribution Conference. Magis, H. (ed.). France: ESCP-EAP, p. 1 - 13 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The softer side of services: exploring the effect of sincerity and emotional contagion on satisfaction

Gountas, S. & Ewing, M. T., 2003, ANZMAC 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 625 - 636 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Transferring brand credibility online

Vocino, A. & Dubelaar, C., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Why do corporations "look" as they do?

Tsarenko, Y., Gabbott, M. T., Carroll, J. L. & Anisimova, T. A., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Why quality is no longer enough? Strategic marketing evolution in the wine industry

Beverland, M. B., Lindgreen, A. & Bretherton, P. W., 2003, Proceedings of the International Colloquium in Wine Marketing 2003. Lockshin, L. & Rungie, C. (eds.). Adelaide SA Australia: University of South Australia, p. 1 - 37 37 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2002

A case if too many cases? A longitudinal case study of the strategic challenges facing the New Zealand wine industry

Bretherton, P. & Beverland, M. B., 2002, Multicultural marketing conference proceedings. Bigne, E., Hassan, S. S. & Johar, J. S. (eds.). Valencia Spain: Academy of Marketing Science, Vol. IV-B. p. 67 - 81 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A comprehensive model of the process of small firm internationalisation: A network perspective

Freeman, S., 2002, Proceedings from the 18th Annual IMP Conference. Spencer, R., Pons, J-F. & Gasiglia, H. (eds.). Dijon France: Dijon-Burgundy School of Business, p. 1 - 22 22 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A critical look at services marketing through the value exchange 'prism'

Ballantyne, D. F., 2002, Proceedings of the Fourth Australasian Services Research Workshop. Hendry, J., Jevons, C., Dubelaar, C. & Gabbott, M. (eds.). Melbourne Vic Australia: Monash University Publishing, p. 24 - 35 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Adoption of e-commerce in SMEs for B2b marketing

Khan, S. & Steele, K., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 3231 - 3236 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A dual perspective of control in international marketing joint ventures: a study of Australian joint ventures in India

Freer, C. & Freeman, S., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2331 - 2338 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry

Beverland, M. B., Bretherton, P. & Lindgreen, A., 2002, Proceedings of the annual conference Academy of Marketing. Tynan, A. C., Ennew, C., Winklhofer, H., O'Malley, L., McKenchnie, S., Mitsussis, D., Patterson, M. & Liao, M-N. (eds.). Nottingham UK: Nottingham University Business School, p. 1 - 30 30 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A model of strategic alliance success

Freer, C., Mavondo, F. T. & Schroder, W. R., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2701 - 2708 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An identification and examination of key reasons why Chinese universities develop strategic alliances with foreign universities: Reaching out to the international educational community

Willis, M. K., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 221 - 226 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An identification of the various forms of personal networks in Sino foreign educational alliances

Willis, M. K., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 233 - 238 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Applying theories of deinstitutionalization in an Australian nonprofit organization

Inglis, L. & Minahan, S., 2002, Research, knowledge and practice: enhancing business and government capability. Bennington, L. (ed.). Lindfield NSW: ANZAM, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A process of innovation in marketing by SME's

Grant, K., Laney, R. & Pickett, B., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2531 - 2538 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Are networks enough? Unlocking the Asian wine market

Beverland, M. B., Bretherton, P. & Lindgreen, A., 2002, Multicultural marketing conference proceedings. Hassan, S. S., Bigne, E. & Johar, J. S. (eds.). Valencia Spain: The Academy of Marketing Science, Vol. IV-B. p. 748 - 759 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review