Research Output 1988 2019

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Conference Paper
2004

An exploratory study of the use of supplementary teaching and learning resources in marketing education

Wagstaff, P. E., Grigoriou, N. & Montagu, K. W., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Aspects of reputation and human factors as determinants of tourist desitination attractivness

Vengesayi, S. & Mavondo, F. T., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A theoretical framework for establishing and managing mutual brand knowledge

Berthon, P. R., Ewing, M. T. & Napoli, J., 2004, Proceedings of the Annual Conference of the Academy of Marketing Science. Spotts, H. (ed.). Florida USA: Academy of Marketing Science, Vol. 27. p. 187 - 187 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Branding universities

Jevons, C. P., 2004, Proceedings of the 6th Australasian Services Research Workshop. Deans, K. (ed.). New Zealand: University of Otago, p. 13 - 16 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Brand repositioning capabilities: enablers of ongoing brand management

Yakimova, R. & Beverland, M. B., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Consumer behaviour and satisfaction

Wahyuningsih, W. & Dubelaar, C., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Customer perceptions of responsible retailing in Australia

Sands, S. J. & Minahan, S., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Customer relationship management discrepancy and dissatisfaction

Steel, M. & Jennings, A. M., 2004, ANZAM 2004 - Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Decision states and information acceleration

Rungie, C., Morrison, M., Waller, D. S., Wang, P. Z., Louviere, J., Oppewal, H., Devinney, T. & Coltman, T., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Decision states for purchasing a DVD player: a preliminary study

Waller, D. S., Wang, P. Z., Oppewal, H., Morrison, M., Rungie, C., Louviere, J. & Devinney, T., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Developing and implementing a CRM strategy: the case of EAG Group Financial Services

Shumanov, M. & Ewing, M. T., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Do brand oriented nonprofit organizations perform better?

Ewing, M. T. & Napoli, J., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Entering the market for financial services in China - what needs to work for credit card issuers

Worthington, S., 2004, Proceedings of the Annual Conference of the Academy of Marketing Science. Spotts, H. (ed.). Florida USA: Academy of Marketing Science, Vol. 27. p. 125 - 129 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Formation of trust: experimental approach towards investigating the formation of trusting beliefs in an online environment

Yeo, M. & Dubelaar, C., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: AMZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Making market orientation more proactive and its implication to customer value

Nasution, H. N. & Mavondo, F. T., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Managing dissolution in Chinese-German buyer-seller relationships

Freeman, S. M., Browne, E. & Edwards, R. W., 2004, People First - Serving our Stakeholders. Elkin, G. (ed.). Dunedin NZ: ANZAM, p. 1 - 20 20 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Managing diverse stakeholders in Victorian community organizations

Minahan, S. & Inglis, L. M., 2004, Proceedings of the Managing Diversity Conference. http://managingdiversityproceedings.publisher-site.com/: Common Group Publishing Pty Ltd, p. 5 - 20 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing assets, capabilities and competitive positioning

Hooley, G., Beracs, J., Cadogan, J. W., Douglas, S., Fahy, J., Fonfara, K., Gabbott, T. M., Greenley, G., Kasper, H., Matear, S., Moller, K., Muehlbacher, H., Snoj, B., Theoharakis, V., Tsarenko, Y. & Yau, O. H. M., 2004, World Wide Marketing?: Proceedings of the 33rd EMAC Conference. Munuera, J. (ed.). Murcia Spain: University of Murcia, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing's mid life crisis? For what is marketing responsible, and to whom is it accountable?

Scholem, P. G., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Measuring the value of a 'real' smile in service providers' expressive display: evidence from the airline industry

Gountas, S. & Ewing, M. T., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

New insights for managing sport sponsorship: applying the resource based view of the firm

Argus, K. J., Farrelly, F. J. D. & Quester, P. G., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Privacy implications in the online financial marketplace

Tsarenko, Y., Stewart, D. B. & Gabbott, T. M., 2004, Navigating Crisis and Opportunities in Gobal Markets: Leadership, Strategy and Governance. Delener, N. & Chao, C. (eds.). USA: Global Business and Technology Association, p. 795 - 802 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics

Hedrick, N. R., Oppewal, H. & Beverland, M. B., 2004, Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy. Babin, B. & Chebat, J. (eds.). Montreal Canada: HEC Montreal, p. 261 - 300 40 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Student perception of preparedness for first-year university assignment writing: the discipline of marketing

Clerehan, R. A. & Walker, I. M., 2004, Language and Academic Skills in Higher Education. Zeegers, P. & Deller-Evan, K. (eds.). Adelaide SA Australia: Student Learning Centre, Flinders University, Vol. 6. p. 79 - 87 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Student perceptions of preparedness for first-year university assignment writing: the discipline of marketing

Clerehan, R. A. & Walker, I. M., 2004, Language and Academic Skills in Higher Education: Proceedings of the 2003 Biannual Conference. Deller-Evans, K. & Zeggers, P. (eds.). Adelaide SA Australia: Student Learning Centre, Flinders University, Vol. 6. p. 79 - 88 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The effect of relationships between buyers and their suppliers on customer satisfaction

Matanda, M. J., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The impact of retail salespeople and store atmosphere on patronage intentions

Hedrick, N. R., Beverland, M. B. & Oppewal, H., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The implications for "strategic fit" between partnership characteristics and relationship management as a source of alliance success

Zaman, M. & Mavondo, F. T., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The opening up of the market for financial services in China: how the credit card can play a key role

Worthington, S., 2004, Proceedings of the Academy of Marketing Conference. Davies, B. & Dermody, J. (eds.). Cheltenham UK: The Business School, University of Gloucestershire, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The process of foreign market entry for professional service firms: a case study of an Australian law firm in a newly emerging market

Sandwell, M. & Freeman, S. M., 2004, 20th Annual IMP Conference: Proceedings. Ritter, T., Freytag, P. & Hedaa, L. (eds.). Copenhagen Denmark: IMP Group, p. 1 - 41 41 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Tradeoffs in stakeholder orientation: customer versus employee focus

Tsarenko, Y., Mavondo, F. T. & Gabbott, T. M., 2004, Worldwide Marketing?: Proceedings of the 33rd EMAC Conference. Munuera, J. (ed.). Murcia Spain: University of Murcia, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Translating learning, market orientation and innovation into performance outcomes

Mavondo, F. T., 2004, Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance. Delener, N. & Chao, C. (eds.). USA: Global Business and Technology Association, p. 493 - 500 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Understanding the Chinese consumer's view of credit and the prospects for new financial services entrants in China: Track: International Expansion and Entry Strategy

Worthington, S., 2004, Harmony v Conflict: Euro-Asian Management in a Turbulent Era: Proceedings of the 2004 Euro-Asia Management Studies Association Annual Conference. Yau, O., Tseng, C. & Cheung, F. (eds.). Kowloon Hong Kong: City University of Hong Kong Press, p. 340 - 349 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Visitor profiles and motivations for visiting an Australian wine festival

Weiler, B. V., Truong, M. & Griffiths, M., 2004, Proceedings of the International Wine Tourism Conference. Carlsen, J. & Charters, S. (eds.). Guildford WA Australia: Vineyard Publishing Pty Ltd, p. 1 - 15 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

What gives salespeople their competitive edge?

Hemphill, L., Dubelaar, C., Geursen, G. M. & Goodman, S., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2003

A conceptual model of tourism destination competitiveness and attractiveness

Vengesayi, S., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 637 - 647 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Aligning stakeholders chasms. The academic and managerial challenges

Anisimova, T. A. & Mavondo, F. T., 2003, ANZMAC 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 222 - 228 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An account of the links between online education and retail theatre: interaction to meet objectives

Brace-Govan, J. V. F., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Antecedents to and outcomes of customer satisfaction in markets frequented by generation Xers

Matanda, M. J. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1127 - 1133 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Assembly and disassembly supply chains: how does the application of lean and agile principles differ?

Mills, R. & Dapiran, G. P., 2003, Proceedings of the 12th European Association of Education and Research in Commercial Distribution Conference. Magis, H. (ed.). France: EAERCD, p. 1 - 12 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

"Assimilating a firm's market-oriented ideologies into employees' mindset: the role of employee orientation"

Lai, K. K., Conduit, J. L. & Nakahara, H., 2003, Proceedings of the Seventh Triennial National Retailing Conference. Evans, J. (ed.). USA: Academy of Marketing Science, p. 351 - 356 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A three-country comparison of service quality measures: Australia Bangladesh and Vietnam

Jevons, C. P., Pidgeon, J. & Khan, S., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Building icon wine brands: exploring the systemic nature of luxury wines

Beverland, M. B., 2003, Proceedings of the International Colloquium in Wine Marketing 2003. Lockshin, L. & Rungie, C. (eds.). Adelaide SA Australia: University of South Australia, p. 1 - 19 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Clinching happy deals: an investigation of the buyer-supplier relationship within the Australian fresh produce industry

Parker, M. M. & Bridson, K. C., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Compromising between information completeness and task simplicity: a comparison of self-explicated, hierarchical information integration, and full-profile conjoint methods

Oppewal, H. & Klabbers, M., 2003, Advances in Consumer Research. Keller, P. A. & Rock, D. W. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 30. p. 298-304 7 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Consumer trust in the online travel marketplace: an Asian perspective

Yee, J. C. C., Austin, N. K. & Zaman, M., 2003, Current Research, Future Strategies: Bridging Uncertainty. Griffin, T. & Harris, R. (eds.). Lindfield NSW Australia: School of Leisure Sport & Tourism, University of Technology Sydney, p. 642 - 651 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Credit and debit cards in China: past, present and future

Worthington, S. & Deng, X., 2003, Institutional Challenges for the Global China: Conference Proceedings. Smyth, R., Tam, O. K. & Zhu, C. (eds.). Melbourne Vic Australia: Monash University, p. 115 - 123 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Dependency, reciprocity and trust in Sino-Australian business relationships

Freeman, S., Lim, C. & Ewing, M. T., 2003, Institutional Challenges for the Global China: Conference Proceedings. Smyth, R., Tam, O. K. & Zhu, C. (eds.). Clayton Vic Australia: Asian Business and Economics Research Unit, p. 299 - 313 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Effects of product maturity on bundle preferences

Oppewal, H. & Rock, A., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 942 - 949 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Enabling tourism development through environmental consciousness: towards a theoretical model for Africa

Kwansah-Aidoo, K. & Austin, N. K., 2003, 2003 IAABD Proceedings. Muuka, G. N. (ed.). London UK: International Academy of African Business and Development, Vol. IV. p. 210 - 215 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review