Research Output 1988 2019

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Conference Paper
1998

The Role of Sales Promotion: A Multicultural Comparison Between Australia and Portugal

Luxton, S. & Brito, P. Q., 1998, Proceedings of the 1998 Multicultural Marketing Conference. Miami Florida USA: Academy of Marketing Science, p. 121 - 126 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

What does it take to Tango? A Radical Review of the Relational Paradigm of Marketing

Ambler, T. & Ballantyne, D., 1998, Sixth International Colloquium in Relationship Marketing. Auckland New Zealand: University of Auckland, p. 273 - 285 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

1997

A Cross-Cultural Model of Western Chinese Business Relationships

Rodrigo, E. & Mavondo, F. T., 1997, Proceedings of the Eighth Biennial World Marketing Congress. Kuala Lumpur Malaysia: Academy of Marketing Science, p. 264 - 268 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Cross-Cultural Model of Western-Chinese Business Relationships: A Study of Australia and China

Rodrigo, E. & Mavondo, F. T., 1997, Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Hawaii USA: Brigham Young University, USA, p. 105 - 111 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures

Banzon, A., Schroder, B., Dooley, L. & Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 1233 - 1251 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Marriage Made in Paradigm: Relationship Marketing and NPOs

Brennan, L. & Brady, E., 1997, New and Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Association, p. 410 - 423 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Model of Internal Marketing Processes for Developing a Market Orientation

Conduit, J. & Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 62 - 79 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Andragogy not Pedagogy in a Multi-Disciplinary Team Project: Marketing Students in Action

Powell, I., Wellington, P., Thomas, I. D. & Brown-Parker, J., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 606 - 620 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Asian and Western Cultural Differences: The New Challenge for Tourism Marketplaces

Reisinger, Y., 1997, The Evolution of Tourism: Adapting to Change. 28th Annual TTRA Conference Proceedings. Lexington USA: Travel and Tourism Research Association, p. 110 - 125 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Cultural Homogeneity vs Cultural Diversity: Implications for Marketing and Organisational Performance

Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 1415 - 1438 24 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Development of Softqual: A Scale to Measure the Service Quality of Software Package Vendors

Rouse, A., Watson, D. & Xiao, J-X., 1997, Proceedings of the 7th Australasian Conference on Information Systems (ACIS). Darlinghurst NSW Australia: ACIS Executive Committee, p. 312 - 322 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Do Retailers and Suppliers really have collaborative category management relationships?: Category Management Relationships in the UK and Australia

Hogarth-Scott, S. & Dapiran, P., 1997, New & Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Association, p. 558 - 575 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Getting Real: Concrete Management Education for a New Era

Steiner, C. J., 1997, Management Theory & Practice - Moving to a New Era. Melbourne Vic Australia: Monash University Publishing, p. 82 - 90 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Influence of Perceived Risk on the Information Sources Used by International Travellers

Rodrigo, E. & Hendry, J., 1997, Proceedings of the Eighth Biennial World Marketing Congress. Kuala Lumpur Malaysia: Academy of Marketing Science, p. 197 - 201 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

International Marketers and Regional Television: The Experience of Asian Advertising

Thomas, A. O., 1997, Proceedings of the Australia New Zealand Educators' Marketing Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 744 - 758 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Intra Country versus Inter Country Interpersonal Business Relationships: A Comparison of Australian and Chinese Companies

Rodrigo, E., Schroder, B. & Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Monash University: Monash University Publishing, p. 643 - 661 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing Communication Response Models

Reed, P. W., 1997, Proceedings of the Second International Research Seminar on Marketing Communications and Consumer Behaviour. Aix-en-provence Marseille France: Universite d'Aix-Marseille, p. 388 - 404 17 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Nof-for-Profit Organisations: A Market Orientation Perspective

Brennan, L., Brady, E. & Listokin, L., 1997, Proceedings of the Australia New Zealand Marketing Educators Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 685 - 702 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Opposing concepts: students and customers

Bennington, L. A. & Brennan, L., 1997, Australian and New Zealand Educator's Conference Proceedings. Clayton Vic Australia: Monash University Publishing, p. 226 - 242 17 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices

Farrelly, F. J. & Quester, P. G., 1997, New & Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Academy, p. 874 - 886 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study

Endebrock, E. & Hendry, J., 1997, Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Hawaii USA: Brigham Young University, USA, p. 50 - 56 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Impact of Atlanta Olympic Games Sponsors: A Comparative Study of South Australian and Victorian Audiences

Quester, P. G. & Farrelly, F. J., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 857 - 868 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Relative Importance of Technical and Functional Quality in the Implementation of Local Area Networks in Small Businesses

Barry, M., Hendry, J. & Russell, J., 1997, Conference on Telecommunications and Information Markets (COTIM) Proceedings. Rhode Island USA: Research Institute for Telecom & Info Marketing, p. 139 - 145 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

What do we know about the effectiveness of Sales Promotions?

Luxton, S. & Corkindale, D., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 1030 - 1044 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review