Research Output 1988 2019

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Conference Paper
1999

Do Offensive Marketing Srategies Perform Better than Devensive Marketeing Strategies?

Valos, M. J. & Fitzroy, P. T., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Environment and Strategy as antecedents for marketing effectiveness and organisational performance

Mavondo, F. T., 1999, Developments in Marketing Science: Proceedings of the American Annual Conf. of the Academy of Marketing Science. Florida USA: Academy of Marketing Science, p. 363 - 370 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Fongos, Bongos and Pongos: The Misapplication of Market Orientation in Not for Profit Organisations

Brady, E. & Johnson, L. W., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Formation of Strategic Alliances by SMEs: A conceptual research proposition from a marketing perspective

Zaman, M., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of NSW, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Framework for the Analysis of Influences of Internationalisation on Measures of Firm Performance

Freeman, S., 1999, Preparing for 2000: Opportunities and Challenges for International Business in the Asia Pacific Region. Clayton Vic Australia: Monash University Publishing, p. 109 - 118 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Frequent Flyer Programs: Does Membership Equate to Loyalty?

Liddy, A., 1999, Global Business in the Age of Technology Proceedings. Pennsylvania USA: Inter. Management Development Association, p. 416 - 423 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Knowledge networking: developing the skills and attitudes

Wellington, P., Thomas, I. D. & Powell, I., 1999, Proceedings of the 2nd UICEE Ann.Conf. on Engineering Education: Networking in Engineering Education. Clayton Vic Australia: UNESCO International Centre for Engineering Education (UICEE), p. 134 - 140 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Measuring Market Orientation in Different Populations

Mavondo, F. T. & Farrell, M., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of NSW, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Memory, Attitudes and Perceptions of Pioneer Brands: an Empirical Investigation of UK Consumers

Rettie, R., Hilliar, S. & Alpert, F., 1999, Proceedings of the Annual Conference of the Academy of Marketing Conference 1999. Stirling UK: University of Stirling, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Multinational Coporation Parent Subsidiary Relationships: Implications for Government Policy

Edwards, R. W. & Matanda, M., 1999, Preparing for 2000: Opportunities and Challenges for International Business in the Asia Pacific Region. Clayton Vic Australia: Monash University Publishing, p. 81 - 89 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Multinational corporation parent subsidiary relationships: implications for government RHQ policy

Edwards, R. W. & Matanda, M., 1999, 1999 Annual Conference of the Academy of International Business South East Asia Region Proceedings. Melbourne Vic Australia: Monash University, p. 81 - 87 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Online Marketing Education at Monash University: From Case Study to Protocol

Luxton, S., Brace-Govan, J. V. F., Joy, S., Farrelly, F. J. & Davey, I., 1999, Marketing in the Third Millennium. Sdney NSW: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Organisational Cultures and Business Partnerships: Relationships between Malaysian Organisations and their Principal Overseas Partners

Bhaskaran, S. & Schroder, W., 1999, Preparing for 2000: Opportunities and Challenges for International Business in the Asia Pacific Region. Clayton Vic Australia: Monash University Publishing, p. 1 - 20 20 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Psychic Distance: A suggested framework to explain organisational performance of international retailers

Evans, J., Treadgold, A. & Mavondo, F. T., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Reconceptualising the CETSCALE (Consumer Ethnocentric Tendency Scale)

Mavondo, F. T. & Tan, A., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of NSW, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Salesforce Turnover in Australian Direct Selling Organisations

Kennedy, R., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Technology and Services: some Prelimary Observations and Recommendations

Gabbott, M. T. & Hendry, J., 1999, Jazzing into the Millennium. Illinois USA: Amercian Marketing Association, p. 21 - 27 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Agribusiness/Government Interface: A Business Strategy Perspective

Schroder, W. & Mavondo, F. T., 1999, Proceedings of the 1999 International Agribusiness Management Association (IAMA) Agribusiness Forum. http://agecon.iama.edu/iama: International Agribusiness Management Assoc, p. - 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Characterisation of Moderators of the Relationship between Functional Strategies and Market Orientation

Conduit, J. & Mavondo, F. T., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Effect of Positioning on Perceptions of Quality and Value: An example from Wine Labelling

Shaw, M. & Keeghan, P., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of NSW, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Impact of the Internet on Consideration Sets: The Case of International Tourism Destinations

Curry, P. & Alpert, F., 1999, Proceedings of the International Conference on Information and Communcation Technologies in Tourism 1999. www.springer.at: Springer, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Play's the Thing: Understanding Non-Verbal Aspects of the Service Encounter

Hogg, G. & Gabbott, M. T., 1999, Proceedings of the 28th European Marketing Academy Conference: Marketing & Competition in the Information Age. Berlin Germany: Humboldt University, p. 152 - 152 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

1998

An Exploratory Study of the Impact of Volatile Australian Socio-Political Environment on its Education Export Markets

Kennedy, R., Muthaly, S. K. & Ali, Y. M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1111 - 1126 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Cultural Sensitivity in International Marketing: A Case Study of Australia-Malaysia Relations

Muthaly, S. K. & Zaman, M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1649 - 1657 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Designing engineering courses - for what market?

Wellington, P. & Brennan, L., 1998, Seventh Annual Australasian Conference of Engineering Management Educators (ACEME) Proceedings. Clayton Vic Australia: Monash University, p. 133 - 140 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Determinants of Exporting Considerations: An Exploratory Study on Vietnamese Small and Medium Enterprises (SMEs)

Zaman, M. & Muthaly, S. K., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2838 - 2847 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Developing skills in concurrent engineering

Wellington, P., Thomas, I. D. & Powell, I., 1998, Seventh Annual Australasian Conference of Engineering Management Educators (ACEME) Proceedings. Clayton Vic Australia: Monash University, p. 23 - 29 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Direct Selling as a Market Entry Strategy

Grant, K., Brady, M. K., Crittenden, V. L. & Crittenden, W. F., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 215 - 222 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Environment and Organisational Culture as Antecedents for Organisational Processes and Performance

Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1451 - 1469 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Foreign Aid and International Marketing Opportunities: A Case for an Understanding of Developing Countries Executing Agency's Buying Behaviour by Australian Companies

Zaman, M. & Khan, S., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2848 - 2860 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How Critical is Internal Customer Orientation to Market Orientation?

Mavondo, F. T. & Conduit, J., 1998, 1998 Marketing Exchange Colloquium. Vienna Austria: American Marketing Association (AMA), p. 1 - 15 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Implementating the Porter Strategy Types

Valos, M. J., Fitzroy, P. T. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2714 - 2727 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Integrated Marketing Communications in Australia: An Ad Agency Perspective

Kitchen, P. J., Schultz, D. E. & Reed, P. W., 1998, Australia and New Zealand Marketing Academy Conference Proceedings. Dunedin New Zealand: University of Otago, p. 2098 - 2112 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Internal Customer Orientation: Antecedents and Consequences

Conduit, J. & Mavondo, F. T., 1998, Developments in Marketing Science. Florida USA: Academy of Marketing Science, p. 208 - 213 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Issues relating to the Handover of Marketing Networks by Entrepreneurs

Grant, K., Laney, R. & Pickett, B., 1998, Proceedings of the Australian New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 855 - 861 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Joint Ventures of Asian and Western Multinational Firms - Some Empirical Evidence

Sim, A. B. & Ali, Y. M., 1998, Proceedings of the 1998 Annual Conference of the Academy of International Business Southeast Asia Region. Guangxi China: Guangxi People's Publishing House, p. 278 - 291 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Managers' Perceived Barriers to Export: A Study of Australian Small and Medium Sized Enterprises in Gippsland

Ali, Y. M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 28 - 41 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing and Financial Performance of the Porter Strategy Types

Valos, M. J., Fitzroy, P. T. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2728 - 2740 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market Orientation, Interfirm Relationships and Resource-Based Theory of the Firm: Towards an Integrative Theory

Schroder, W. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2342 - 2357 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market Orientation: Construct Validity and Generalisability across Industries in Australia

Conduit, J. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1414 - 1429 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Power, Cooperation and Commitment in Business Relationships in the Australian Food Sector

Schroder, W. & Mavondo, F. T., 1998, Proceedings of the Third International Conference on Chain Management in Agribusiness and the Food Industry. Ede Netherlands: Wageningen Agricultural University, p. 415 - 426 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationship among Export Strategy, Strategy Implementation and Export Performance in LDC Export Ventures: A Phillipine Based-Study

Mavondo, F. T. & Banzon, A., 1998, Proceedings of the 1998 Multicultural Marketing Conference. Miami Florida USA: Academy of Marketing Science, p. 157 - 163 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sales Promotion in Australia: A Review of Current Industry Practice

Luxton, S., Sharp, A. & Corkindale, D., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1295 - 1306 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Selecting a Technical Strategy for High-Tech Enterprises in Developing Countries - Case Study

Tie, W. & Pollard, R., 1998, Proceedings of the First International Conference of World Innovation & Strategy Conference. Campbelltown NSW: InCITe, p. 657 - 661 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

South-North International Business Ventures: The Role of International Strategic Alliances

Torkornoo, H. & Zaman, M., 1998, Global Business Trends. Ypsilanti Mississippi USA: Academy of Business Administration, p. 52 - 59 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The CAD Scale Revisited: Validation and Refinement

Jackson, K. & Gabbott, M. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1047 - 1060 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Links Between Strategy Implementation and Export Performance: A Study of Phillippine Exporters

Mavondo, F. T. & Banzon, A., 1998, 1998 Marketing Exchange Colloquium. Vienna Austria: American Marketing Association (AMA), p. 136 - 146 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The nature and function of financial reference points in joint ventures between Anglo-American and Chinese partners

Geursen, G. & Rodrigo, E., 1998, Entrepreneurship at the threshold of the 21st century. St Louis USA: International Council for Small Business (ICSB), p. CD-ROM - 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Nature of Bonding Attachments in Consumer Markets: Formulation and Argument

Gabbott, M. T., 1998, Sixth International Colloquium in Relationship Marketing. Auckland New Zealand: University of Auckland, p. 186 - 203 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Nature of Bonding Attachments in Services: Formulation and Argument

Gabbott, M. T., 1998, Proceedings of the European Institue of Advanced Studies in Management (EIASM) Workshop: Quality Management in Services VIII. Ingolstadt Germany: Catholic University of Eichstatt, p. 249 - 298 50 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review