Research Output 1988 2019

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A Broadened Situational Framework: Transient Versus Enduring Situational Factors

McDonald, H. & Alpert, F., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 793 - 798 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A capability view of corporate social responsibility

Corcoran, J. M. & Gabbott, T. M., 2004, Virtue in Marketing: Proceedings of the Academy of Marketing Conference 2004. Davies, B. & Dermody, J. (eds.). Cheltenham UK: The Business School, University of Gloucestershire, p. 1 - 10 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A case if too many cases? A longitudinal case study of the strategic challenges facing the New Zealand wine industry

Bretherton, P. & Beverland, M. B., 2002, Multicultural marketing conference proceedings. Bigne, E., Hassan, S. S. & Johar, J. S. (eds.). Valencia Spain: Academy of Marketing Science, Vol. IV-B. p. 67 - 81 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A collaborative research and learning methodology in SME's

Grant, K., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Comparison of Customer and Sales Staff Perceptions of Sales Promotion

Luxton, S. & Romaniuk, J., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Comparison of Relationships and Adaptability of Primary Producers with Domestic and Export Customers: A supplier perspective

Matanda, M., Mavondo, F. T. & Schroder, W., 1999, Preparing for 2000: Opportunities and Challenges for International Business in the Asia Pacific Region. Clayton Vic Australia: Monash University Publishing, p. 238 - 245 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A comprehensive model of the process of small firm internationalisation: A network perspective

Freeman, S., 2002, Proceedings from the 18th Annual IMP Conference. Spencer, R., Pons, J-F. & Gasiglia, H. (eds.). Dijon France: Dijon-Burgundy School of Business, p. 1 - 22 22 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A conceptual framework for viral marketing

Stewart, D. B., Ewing, M. T. & Mather, D. R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A conceptual model of consumer decision states using information acceleration

Oppewal, H., Morrison, M., Rungie, C., Waller, D. S., Wang, P. Z., Louviere, J. & Devinney, T., 2004, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A conceptual model of consumer personality-brand preferences relationship

Mulyanegara, R. C. & Tsarenko, Y., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 58 - 64 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A conceptual model of tourism destination competitiveness and attractiveness

Vengesayi, S., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 637 - 647 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A critical look at services marketing through the value exchange 'prism'

Ballantyne, D. F., 2002, Proceedings of the Fourth Australasian Services Research Workshop. Hendry, J., Jevons, C., Dubelaar, C. & Gabbott, M. (eds.). Melbourne Vic Australia: Monash University Publishing, p. 24 - 35 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Cross-Cultural Model of Western Chinese Business Relationships

Rodrigo, E. & Mavondo, F. T., 1997, Proceedings of the Eighth Biennial World Marketing Congress. Kuala Lumpur Malaysia: Academy of Marketing Science, p. 264 - 268 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Cross-Cultural Model of Western-Chinese Business Relationships: A Study of Australia and China

Rodrigo, E. & Mavondo, F. T., 1997, Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Hawaii USA: Brigham Young University, USA, p. 105 - 111 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Cross Cultural Study of Service Quality Using Critical Incidents

Gabbott, M. T. & Hendry, J., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A design and implementation of an ambulatory electrocardiogram (ECG) acquisition circuit for emergency application

Feng, J., Shehab, S. H., Yang, Y., Karmakar, N. C. & Gupta, S., 11 Dec 2018, 12th International Symposium on Medical Information and Communication Technology, ISMICT 2018. IEEE, Institute of Electrical and Electronics Engineers, Vol. 2018-March. 6 p. 8573705

Research output: Chapter in Book/Report/Conference proceedingConference PaperOther

Adoption of e-commerce in SMEs for B2b marketing

Khan, S. & Steele, K., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 3231 - 3236 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A dual perspective of control in international marketing joint ventures: a study of Australian joint ventures in India

Freer, C. & Freeman, S., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2331 - 2338 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A framework for the successful start-up of small nature based tourism operations

Bergin-Seers, S. & Frew, E., 2006, Proceedings of the 51st International Council for Small Business (ICSB) World Conference - Unique Solutions for Unique Environments. Melbourne Vic Australia: International Council for Small Business (ICSB), p. 1 - 11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A functional approach to brand loyalty: An exploratory study

Bennett, R., Hartel, C. E. J., Worthington, J. S. & Dickson, P. A., 2006, Proceedings of the 35th European Marketing Academy Conference: Sustainable Marketing Leadership - A Synthesis of Polymorphous Axioms, Strategies and Tactics. Avlonitis, G. J., Papavassiliou, N. & Papastathopoulou, P. (eds.). Athens Greece: Athens University of Economics and Business, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Agricultural marketing: The limits of collective action

Beverland, M. B., 2001, Proceedings of the 26th Annual Macromarketing Conference. Rahtz, D. R. & McDonagh, P. (eds.). Williamsburg VIRG USA: The College of Willliam & Mary, p. 278 - 296 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A grounded model of marketing strategy evolution: Evidence from the New Zealand wine industry

Beverland, M. B., Bretherton, P. & Lindgreen, A., 2002, Proceedings of the annual conference Academy of Marketing. Tynan, A. C., Ennew, C., Winklhofer, H., O'Malley, L., McKenchnie, S., Mitsussis, D., Patterson, M. & Liao, M-N. (eds.). Nottingham UK: Nottingham University Business School, p. 1 - 30 30 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Aligning stakeholders chasms. The academic and managerial challenges

Anisimova, T. A. & Mavondo, F. T., 2003, ANZMAC 2003 Conference Proceedings. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 222 - 228 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures

Banzon, A., Schroder, B., Dooley, L. & Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 1233 - 1251 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Marriage Made in Paradigm: Relationship Marketing and NPOs

Brennan, L. & Brady, E., 1997, New and Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Association, p. 410 - 423 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Model of Internal Marketing Processes for Developing a Market Orientation

Conduit, J. & Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 62 - 79 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A model of strategic alliance success

Freer, C., Mavondo, F. T. & Schroder, W. R., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2701 - 2708 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An account of the links between online education and retail theatre: interaction to meet objectives

Brace-Govan, J. V. F., 2003, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress. Lewin, J. (ed.). Perth WA Australia: Academy of Marketing Science, p. 1 - 5 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An alternative operationalisation of cultural distance

Evans, J. & Mavondo, F. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An analysis of consumer pharmacy shopping trips

Oppewal, H. & Sands, S. J., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 91 - 97 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An attempt to validate the construct "relationship strength" between a customer and service worker

Bove, L. & Mavondo, F. T., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 3407 - 3414 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Australian perspective on the relationship between standardisation of the retail offer, the retail brand and organisational performance

Bridson, K., Mavondo, F. T. & Evans, J., 2001, Proceedings of the Tenth Biennial World Marketing Congress. Spotts, H. E., Meadow, H. L. & Smith, S. M. (eds.). Cardiff Wales UK: Academy of Marketing Science, Vol. 10. p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Andragogy not Pedagogy in a Multi-Disciplinary Team Project: Marketing Students in Action

Powell, I., Wellington, P., Thomas, I. D. & Brown-Parker, J., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 606 - 620 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An empirical exploration of idiosyncratic work arrangements and perceptions of justice

Page, L. F., Donohue, R. D. & Reed, P. W., 2006, Socially Responsive, Socially Responsible Approaches to Employment and Work: Proceedings of the ACREW/KCL Conference. De Cieri, H., Bardoel, A., Barrett, R., Buttigieg, D., Rainnie, A. & McLean, K. (eds.). Caulfield East Vic Australia: Events Management Office, Monash University, p. 1 - 18 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Empirical Study of Retail Management Practices and the Link to Potential Learning Outcomes in the Australian Retail Sector

Morrison, M. & Terziovski, M., 2000, Academy of Marketing Annual Conference. Derby UK: University of Derby, p. 1121 - 1134 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An evaluation of benchmarking and business improvement websites for small tourism enterprises

Bergin-Seers, S., 2005, Proceedings of Tourism Enterprise Strategies (TES): Thriving-and Surviving-in an Online Era Conference. Zeleznikow, J. & Deery, M. (eds.). Melbourne Vic Australia: Victoria University, p. 169 - 181 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Evaluation of Entry Processes used by Foreign Universities entering the Chinese Higher Education Market: Was a Staggered Form of Entry Used?

Willis, M. K., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 1435 - 1439 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A new model of fan loyalty: emotionally bonded involvement

Argus, K. J., Farrelly, F. J. D. & Quester, P. G., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Examination of Agreements between Chinese State and Foreign Universities as an Indicator of the Changing Nature of Sino-Foreign Service industry CoOperation

Willis, M. K., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of NSW, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An examination of the brand relationship quality scale in the evaluation of service brands

Yoon, T-H., Ekinci, Y. & Oppewal, H., 2004, Worldwide Marketing?: Proceedings of the 33rd EMAC Conference. Munuera, J. (ed.). Murcia Spain: University of Murcia, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An exploration of consumer forgiveness following marketer failure

Chung, E., Beverland, M. B. & Gabbott, T. M., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An exploratory model of consumer fanaticism: The processes leading to high-end loyalty

Chung, E., Beverland, M. B., Farrelly, F. J. D. & Quester, P. G., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

6 Citations (Scopus)

An exploratory study into the disposition behaviour of poor bottom-of-the-pyramid urban consumers

Saunders, S., 2010, Advances in Consumer Research. Campbell, M. C., Inman, J. & Pieters, R. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 37. p. 440-446 6 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Exploratory Study of the Impact of Volatile Australian Socio-Political Environment on its Education Export Markets

Kennedy, R., Muthaly, S. K. & Ali, Y. M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1111 - 1126 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An exploratory study of the use of supplementary teaching and learning resources in marketing education

Wagstaff, P. E., Grigoriou, N. & Montagu, K. W., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Angel or devil? The influence of virtual testing environment on product evaluation

Peng, L. & He, Y., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An identification and analysis of students' expectations and views regarding foreign sourced tertiary education programs delivered in China: Investigating the next stage of internationalisation and market entry for foreign universities

Willis, M. K. & Rushdi, M. J., 2000, The Role of Multinational Enterprises in the New Millennium: Proceedings of the 2000 Annual Conference of ANZIBA. Auckland NZ: Universities of Auckland and Waikato, p. 651 - 664 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An identification and examination of key reasons why Chinese universities develop strategic alliances with foreign universities: Reaching out to the international educational community

Willis, M. K., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 221 - 226 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An identification of the various forms of personal networks in Sino foreign educational alliances

Willis, M. K., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 233 - 238 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An orientation module for online marketing education

Wagstaff, P. E., Brace-Govan, J. V. F. & Luxton, S., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review