Research Output 1988 2019

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Conference Paper
1997

A Cross-Cultural Model of Western Chinese Business Relationships

Rodrigo, E. & Mavondo, F. T., 1997, Proceedings of the Eighth Biennial World Marketing Congress. Kuala Lumpur Malaysia: Academy of Marketing Science, p. 264 - 268 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Cross-Cultural Model of Western-Chinese Business Relationships: A Study of Australia and China

Rodrigo, E. & Mavondo, F. T., 1997, Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Hawaii USA: Brigham Young University, USA, p. 105 - 111 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures

Banzon, A., Schroder, B., Dooley, L. & Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 1233 - 1251 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Marriage Made in Paradigm: Relationship Marketing and NPOs

Brennan, L. & Brady, E., 1997, New and Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Association, p. 410 - 423 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Model of Internal Marketing Processes for Developing a Market Orientation

Conduit, J. & Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 62 - 79 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Andragogy not Pedagogy in a Multi-Disciplinary Team Project: Marketing Students in Action

Powell, I., Wellington, P., Thomas, I. D. & Brown-Parker, J., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 606 - 620 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Asian and Western Cultural Differences: The New Challenge for Tourism Marketplaces

Reisinger, Y., 1997, The Evolution of Tourism: Adapting to Change. 28th Annual TTRA Conference Proceedings. Lexington USA: Travel and Tourism Research Association, p. 110 - 125 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Cultural Homogeneity vs Cultural Diversity: Implications for Marketing and Organisational Performance

Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 1415 - 1438 24 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Development of Softqual: A Scale to Measure the Service Quality of Software Package Vendors

Rouse, A., Watson, D. & Xiao, J-X., 1997, Proceedings of the 7th Australasian Conference on Information Systems (ACIS). Darlinghurst NSW Australia: ACIS Executive Committee, p. 312 - 322 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Do Retailers and Suppliers really have collaborative category management relationships?: Category Management Relationships in the UK and Australia

Hogarth-Scott, S. & Dapiran, P., 1997, New & Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Association, p. 558 - 575 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Getting Real: Concrete Management Education for a New Era

Steiner, C. J., 1997, Management Theory & Practice - Moving to a New Era. Melbourne Vic Australia: Monash University Publishing, p. 82 - 90 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Influence of Perceived Risk on the Information Sources Used by International Travellers

Rodrigo, E. & Hendry, J., 1997, Proceedings of the Eighth Biennial World Marketing Congress. Kuala Lumpur Malaysia: Academy of Marketing Science, p. 197 - 201 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

International Marketers and Regional Television: The Experience of Asian Advertising

Thomas, A. O., 1997, Proceedings of the Australia New Zealand Educators' Marketing Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 744 - 758 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Intra Country versus Inter Country Interpersonal Business Relationships: A Comparison of Australian and Chinese Companies

Rodrigo, E., Schroder, B. & Mavondo, F. T., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Monash University: Monash University Publishing, p. 643 - 661 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing Communication Response Models

Reed, P. W., 1997, Proceedings of the Second International Research Seminar on Marketing Communications and Consumer Behaviour. Aix-en-provence Marseille France: Universite d'Aix-Marseille, p. 388 - 404 17 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Nof-for-Profit Organisations: A Market Orientation Perspective

Brennan, L., Brady, E. & Listokin, L., 1997, Proceedings of the Australia New Zealand Marketing Educators Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 685 - 702 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Opposing concepts: students and customers

Bennington, L. A. & Brennan, L., 1997, Australian and New Zealand Educator's Conference Proceedings. Clayton Vic Australia: Monash University Publishing, p. 226 - 242 17 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices

Farrelly, F. J. & Quester, P. G., 1997, New & Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Academy, p. 874 - 886 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study

Endebrock, E. & Hendry, J., 1997, Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Hawaii USA: Brigham Young University, USA, p. 50 - 56 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Impact of Atlanta Olympic Games Sponsors: A Comparative Study of South Australian and Victorian Audiences

Quester, P. G. & Farrelly, F. J., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 857 - 868 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Relative Importance of Technical and Functional Quality in the Implementation of Local Area Networks in Small Businesses

Barry, M., Hendry, J. & Russell, J., 1997, Conference on Telecommunications and Information Markets (COTIM) Proceedings. Rhode Island USA: Research Institute for Telecom & Info Marketing, p. 139 - 145 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

What do we know about the effectiveness of Sales Promotions?

Luxton, S. & Corkindale, D., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 1030 - 1044 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

1998

An Exploratory Study of the Impact of Volatile Australian Socio-Political Environment on its Education Export Markets

Kennedy, R., Muthaly, S. K. & Ali, Y. M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1111 - 1126 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Cultural Sensitivity in International Marketing: A Case Study of Australia-Malaysia Relations

Muthaly, S. K. & Zaman, M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1649 - 1657 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Designing engineering courses - for what market?

Wellington, P. & Brennan, L., 1998, Seventh Annual Australasian Conference of Engineering Management Educators (ACEME) Proceedings. Clayton Vic Australia: Monash University, p. 133 - 140 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Determinants of Exporting Considerations: An Exploratory Study on Vietnamese Small and Medium Enterprises (SMEs)

Zaman, M. & Muthaly, S. K., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2838 - 2847 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Developing skills in concurrent engineering

Wellington, P., Thomas, I. D. & Powell, I., 1998, Seventh Annual Australasian Conference of Engineering Management Educators (ACEME) Proceedings. Clayton Vic Australia: Monash University, p. 23 - 29 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Direct Selling as a Market Entry Strategy

Grant, K., Brady, M. K., Crittenden, V. L. & Crittenden, W. F., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 215 - 222 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Environment and Organisational Culture as Antecedents for Organisational Processes and Performance

Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1451 - 1469 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Foreign Aid and International Marketing Opportunities: A Case for an Understanding of Developing Countries Executing Agency's Buying Behaviour by Australian Companies

Zaman, M. & Khan, S., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2848 - 2860 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How Critical is Internal Customer Orientation to Market Orientation?

Mavondo, F. T. & Conduit, J., 1998, 1998 Marketing Exchange Colloquium. Vienna Austria: American Marketing Association (AMA), p. 1 - 15 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Implementating the Porter Strategy Types

Valos, M. J., Fitzroy, P. T. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2714 - 2727 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Integrated Marketing Communications in Australia: An Ad Agency Perspective

Kitchen, P. J., Schultz, D. E. & Reed, P. W., 1998, Australia and New Zealand Marketing Academy Conference Proceedings. Dunedin New Zealand: University of Otago, p. 2098 - 2112 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Internal Customer Orientation: Antecedents and Consequences

Conduit, J. & Mavondo, F. T., 1998, Developments in Marketing Science. Florida USA: Academy of Marketing Science, p. 208 - 213 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Issues relating to the Handover of Marketing Networks by Entrepreneurs

Grant, K., Laney, R. & Pickett, B., 1998, Proceedings of the Australian New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 855 - 861 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Joint Ventures of Asian and Western Multinational Firms - Some Empirical Evidence

Sim, A. B. & Ali, Y. M., 1998, Proceedings of the 1998 Annual Conference of the Academy of International Business Southeast Asia Region. Guangxi China: Guangxi People's Publishing House, p. 278 - 291 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Managers' Perceived Barriers to Export: A Study of Australian Small and Medium Sized Enterprises in Gippsland

Ali, Y. M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 28 - 41 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing and Financial Performance of the Porter Strategy Types

Valos, M. J., Fitzroy, P. T. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2728 - 2740 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market Orientation, Interfirm Relationships and Resource-Based Theory of the Firm: Towards an Integrative Theory

Schroder, W. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2342 - 2357 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market Orientation: Construct Validity and Generalisability across Industries in Australia

Conduit, J. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1414 - 1429 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Power, Cooperation and Commitment in Business Relationships in the Australian Food Sector

Schroder, W. & Mavondo, F. T., 1998, Proceedings of the Third International Conference on Chain Management in Agribusiness and the Food Industry. Ede Netherlands: Wageningen Agricultural University, p. 415 - 426 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationship among Export Strategy, Strategy Implementation and Export Performance in LDC Export Ventures: A Phillipine Based-Study

Mavondo, F. T. & Banzon, A., 1998, Proceedings of the 1998 Multicultural Marketing Conference. Miami Florida USA: Academy of Marketing Science, p. 157 - 163 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sales Promotion in Australia: A Review of Current Industry Practice

Luxton, S., Sharp, A. & Corkindale, D., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1295 - 1306 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Selecting a Technical Strategy for High-Tech Enterprises in Developing Countries - Case Study

Tie, W. & Pollard, R., 1998, Proceedings of the First International Conference of World Innovation & Strategy Conference. Campbelltown NSW: InCITe, p. 657 - 661 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

South-North International Business Ventures: The Role of International Strategic Alliances

Torkornoo, H. & Zaman, M., 1998, Global Business Trends. Ypsilanti Mississippi USA: Academy of Business Administration, p. 52 - 59 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The CAD Scale Revisited: Validation and Refinement

Jackson, K. & Gabbott, M. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1047 - 1060 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Links Between Strategy Implementation and Export Performance: A Study of Phillippine Exporters

Mavondo, F. T. & Banzon, A., 1998, 1998 Marketing Exchange Colloquium. Vienna Austria: American Marketing Association (AMA), p. 136 - 146 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The nature and function of financial reference points in joint ventures between Anglo-American and Chinese partners

Geursen, G. & Rodrigo, E., 1998, Entrepreneurship at the threshold of the 21st century. St Louis USA: International Council for Small Business (ICSB), p. CD-ROM - 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Nature of Bonding Attachments in Consumer Markets: Formulation and Argument

Gabbott, M. T., 1998, Sixth International Colloquium in Relationship Marketing. Auckland New Zealand: University of Auckland, p. 186 - 203 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Nature of Bonding Attachments in Services: Formulation and Argument

Gabbott, M. T., 1998, Proceedings of the European Institue of Advanced Studies in Management (EIASM) Workshop: Quality Management in Services VIII. Ingolstadt Germany: Catholic University of Eichstatt, p. 249 - 298 50 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review