Research Output 1988 2019

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2019

Franchising research in marketing: suggestions for future research

Mani, S., Wathne, K. H. & Antia, K. D., Feb 2019, Handbook of Research on Distribution Channels. Ingene, C. A., Brown, J. R. & Dant, R. P. (eds.). 1st ed. Cheltenham UK: Edward Elgar Publishing, p. 470-485 16 p. (Research Handbooks in Business and Management).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2018

Methods and challenges of conducting research in subsistence settlements

Sridharan, S., 2018, The Routledge Companion to Qualitative Research in Organization Studies. Mir, R. & Jain, S. (eds.). 1st ed. New York NY USA: Routledge, p. 306-324 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2017

Advertising effectiveness and media exposure

Danaher, P. J., 2017, Handbook of Marketing Decision Models. Wierenga, B. & van der Lans, R. (eds.). 2nd ed. Cham Switzerland: Springer, p. 463-481 19 p. (International Series in Operations Research and Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2016

Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

Vos, S. D., Crouch, R. & Ilicic, J., 2016, Making a Difference Through Marketing: A Quest for Diverse Perspectives. Plewa, C. & Conduit, J. (eds.). 1 ed. Singapore: Springer, p. 99 - 115 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Managing customer relationships in hotel chains: a comparison between guest and manager perceptions

Ramkissoon, H. R. & Mavondo, F. T., 5 May 2016, The Routledge Handbook of Hotel Chain Management. Ivanova, M., Ivanov, S. & Magnini, V. P. (eds.). Abingdon UK: Routledge, p. 295-304 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

MillerCoors: marketing beer the South African way

Saunders, S. & Petzer, D. J., 2016, Contemporary Cases In Southern African Marketing. Klopper, HB. & Viljoen, K. (eds.). 3rd ed. Hatfield Pretoria: Van Schaik Publishers, p. 1-12 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

Twitter, alcohol and wasted war stories: Potted lessons in social media–based methodologies

Cheong, M., Aleti, T. & Turner, W., 2016, SAGE Research Methods Cases. SAGE Publications Ltd, 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

Understanding the decision-making processes associated with exercise

Newton, J. D., Newton, F. J., Ewing, M. T., Piterman, L., Smith, B. J., Gilbert, K. M. & Mahal, A., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, Melbourne, Australia, July 17-20, 2013. Campbell, C. & Ma, J. J. (eds.). Cham [Switzerland]: Springer, p. 42-45 4 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

2015

Control and management of harmful algal blooms

Barrington, D. J., Xiao, X., Coggins, L. X. & Ghadouani, A., 2015, Climate Change and Marine and Freshwater Toxins. Botana, L. M., Louzao, M. C. & Vilarino, N. (eds.). Berlin Germany: Walter de Gruyter, p. 313 - 357 45 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Corporate brand: Structural equation modelling

Anisimova, T. A. & Mavondo, F. T., 2015, Corporate Branding: Areas, Arenas and Approaches. Melewar, T. C. & Syed Alwi, S. F. (eds.). Abingdon Oxon UK: Routledge, p. 169 - 191 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Faces of power, ethical decision making and moral intensity. Reflections on the need for critical social marketing

Brace-Govan, J., 2015, Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities. Wymer, W. (ed.). Cham Switzerland: Springer, p. 107 - 132 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

The impact of external forces on cartel network dynamics: Direct research in the diamond industry

Gupta, S., Polonsky, M., Woodside, A. G. & Webster, C. M., 1 Jan 2015, The Global Diamond Industry: Economics and Development. Grynberg, R. & Mbayi, L. (eds.). Palgrave Macmillan, Vol. I. p. 48-70 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

Water exchange systems

Sridharan, S., Barrington, D. J. & Saunders, S. G., 2015, Routledge Handbook of Water and Health. Bartram, J., Baum, R., Coclanis, P. A., Gute, D. M., Kay, D., McFayden, S., Pond, K., Robertson, W. & Rouse, M. J. (eds.). Abingdon Oxon UK: Routledge, p. 498 - 506 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2014

A comparison of relationship marketing models

Danaher, T. S. & Danaher, P. J., 2014, Handbook of Service Marketing Research. Rust, R. T. & Huang, M-H. (eds.). Cheltenham Gloucestershire UK: Edward Elgar Publishing, p. 52 - 69 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review

Maggioni, I., 2014, Handbook of Research on Retailer-Consumer Relationship Development. Musso, F. & Druica, E. (eds.). Hershey PA USA: Business Science Reference, p. 13 - 26 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Narrative inquiry, netnography and interviews: Triangulation in video gaming trade-in

Brace-Govan, J. V. F. & Demsar, V., 2014, Sage Research Methods Cases. King, N. (ed.). London UK: SAGE Publications Ltd, p. 1 - 23 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

2013

Workshop report: Mental representations and discrete choice behaviour: State-of-the-art and avenues for future research

Dellaert, B. D. C., Arentze, T. A., Chorus, C. G., Oppewal, H. & Wets, G., 2013, Choice Modelling: The State of the Art and the State of Practice. Hess, S. & Daly, A. (eds.). 1st ed. Cheltenham UK: Edward Elgar Publishing, p. 107 - 124 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2012

Trade-offs in customer–employee focus: Implications on boundary-spanning capabilities

Tsarenko, Y., Mavondo, F. T., Gabbott, M., Hooley, G. & Greenly, G., 1 Jan 2012, Marketing Issues in Western Europe: Changes and Developments. Kaynak, E. & Jallat, F. (eds.). New York NY USA: Taylor & Francis, p. 105-124 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

Viewer reactions to online political spoof videos and advertisements

Bal, A. S., Campbell, C. & Pitt, L. F., 2012, Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. Close, A. G. (ed.). 1st ed. New York USA: Routledge, p. 185 - 208 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2011

Brand evolution and demise

Jevons, C., 2011, Perspectives on Brand Management. Uncles, M. D. (ed.). 1st ed. Prahran Vic Australia: Tilde University Press, p. 200 - 210 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Chinese mining heritage and tourism in the goldfields of the Pacific Rim

Reeves, K., Wheeler, F., Laing, J. & Frost, W., 2011, Mining Heritage and Tourism: A Global Synthesis. Conlin, M. V. & Jolliffe, L. (eds.). 1st ed. United Kingdom: Routledge, p. 23 - 32 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Emerging brands: The case of China

Ewing, M. T., Windisch, L. & Zeigler, J., 2011, Perspectives on Brand Management. Uncles, M. D. (ed.). 1st ed. Prahran Vic Australia: Tilde University Press, p. 213 - 228 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

The Political Environment

Saunders, S. G., 2011, International Marketing. Bothma, C. & Burgess, S. (eds.). 2 ed. Cape Town: Oxford University Press Southern Africa, p. 239-255 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

The role of English in international education

Snyder, I. & Beale, D., 2011, A Home away from Home? International Students in Australian and South African Education. Snyder, I. & Nieuwenhuysen, J. (eds.). Melbourne: Monash University Publishing, p. 117 - 132 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2010

Critical issues in online resourcing for international and local students' academic writing

Clerehan, R. A. & Walker, I. M., 2010, Interaction in Communication Technologies and Virtual Learning Environments: Human Factors. Ragusa, A. T. (ed.). 1st ed. Hershey USA: Information Science Publishing, p. 209 - 226 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Preference stability: Modeling how consumer preferences shift after receiving new product information

Oppewal, H., Morrison, M., Wang, P. & Waller, D., 2010, Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference. Hess, S. & Daly, A. (eds.). 1st ed. Bingley UK: Emerald Group Publishing Limited, p. 499 - 516 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2009

Developing success measure for staff portal implementation

Tojib, D. R. & Sugianto, L. F., 2009, Evolutionary Concepts in End User Productivity and Performance: Applications for Organizational Progress. Clarke, S. (ed.). Hershey PA USA: IGI Global, p. 78 - 94 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

How consumption values affect destination image formation

Ramkissoon, H., Nunkoo, R. & Gursoy, D., 2009, Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious needs, and Hospitality Guest Research. Vol. 3. p. 143-168 26 p. (Advances in Culture, Tourism and Hospitality Research; vol. 3).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Orchestrating the experience: Authorship of the soul. The case of Mag Nation Melbourne

Healy, M. J., Beverland, M. B. & Oppewal, H., 2009, Memorable Customer Experiences - A Research Anthology. Lindgreen, A., Vanhamme, J. & Beverland, M. B. (eds.). United Kingdom: Gower, p. 101 - 117 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2008

Aligning corporate brand perceptions: Does it matter?

Anisimova, T. & Mavondo, F., 23 Oct 2008, Contemporary Thoughts on Corporate Branding and Corporate Identity Management. Melewar, T. C. & Karaosmanoglu, E. (eds.). 1st ed. Basingstoke UK: Palgrave Macmillan, p. 47-65 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Interactive consumer decision aids

Murray, K. B. & Häubl, G., 1 Jan 2008, International Series in Operations Research and Management Science. Springer, p. 55-77 23 p. (International Series in Operations Research and Management Science; vol. 121).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

The bed-and-breakfast experience: An analysis of hosts' and guests' expectations

Felix, D., Broad, S. & Griffiths, M., 2008, Global Cases on Hospitality Industry. Jauhari, V. (ed.). 1st ed. New York NY USA: Haworth Press, p. 55 - 77 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

The development and empirical validation of the B2E portal user satisfaction (B2EPUS) Scale

Tojib, D. R. & Sugianto, L. F., 2008, End-User Computing: Concepts, Methodologies, Tools and Applications. Clarke, S. (ed.). Hershey PA USA: Information Science Reference, p. 823 - 839 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

2007

A typology of sponsorship activity

Thompson, P. & Speed, R., 2007, International Perspectives on the Management of Sport. Parent, M. & Slack, T. (eds.). United States: Elsevier, p. 247 - 267 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Developing and implementing a CRM strategy: The case of EAG Group Financial Services

Shumanov, M. & Ewing, M. T., 2007, CRM in Services Sector. Garikaparthi, M. (ed.). 1 ed. India: Icfai University Press, p. 115 - 123 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Marketing in Subsistence Markets: Innovation through Decentralization and Externalization

Ritchie, R. & Sridharan, S., 24 May 2007, Advances in International Management: Product and Market Development for Subsistence Marketplaces. Elsevier, Vol. 20. p. 195-214 20 p. (Advances in International Management; vol. 20).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2006

A community facilitation model for e-government: A case study in monitoring water quality

Murray, K. B. & Habulin, C. A., 1 Dec 2006, Global E-Government: Theory, Applications and Benchmarking. IGI Global, p. 114-126 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2005

An examination of the brand relationship quality scale in the evaluation of restaurant brands

Ekinci, Y., Yoon, T-H. & Oppewal, H., 2005, Advances in hospitality and leisure, Volume 1. Chen, J. S. (ed.). 1 ed. Netherland: Elsevier, p. 189 - 197 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Processes of preference construction in agent-assisted online shopping

Murray, K. B. & Häubl, G., 12 Jan 2005, Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Lawrence Erlbaum Associates, p. 246-263 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Real world transfer of professional knowledge: a modification to internship learning

Brace-Govan, J. V. F. & Powell, I. H., 2005, Educating managers through real world projects. Wankel, C. & DeFillippi, R. (eds.). Greenwich USA: Information Age Publishing, p. 115 - 147 33 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Student preferences for university accommodation: an application of the stated preference approach

Oppewal, H., Poria, Y., Ravenscroft, N. & Speller, G., 2005, Housing, space and quality of life. Garcia-Mira, R., Uzzell, D. L., Real, J. E. & Romay, J. (eds.). Aldershot England: Ashgate Publishing Limited, p. 113 - 124 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2004

Australia

Bergin-Seers, S. & Deery, M., 2004, SMEs in Tourism: An International Review. Morrison, A. & Thomas, R. (eds.). 1 ed. The Netherlands: Association for Tourism and Leisure Education, p. 15 - 24 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Do values, personality and motivations influence tourist activities and lifestyle?

Reisinger, Y., Mavondo, F. T. & Weber, S., 2004, Reinventing a Tourism Destination. Facing the Challenge. Weber, S. & Tomljenovic, R. (eds.). Zagreb Croatia: Institute for Tourism, p. 65 - 87 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Effects of holiday packaging on tourist decision making: some preliminary results

Rewtrakunphaiboon, W. & Oppewal, H., 2004, Consumer Psychology of Tourism, Hospitality and Leisure. Crouch, G. I., Perdue, R. R., Timmermans, H. J. P. & Uysal, M. (eds.). Oxfordshire UK: CABI, p. 181 - 188 8 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Formulating policy on e-commerce and trade for SMEs in the Asia Pacific region: An APEC study

Breen, J., Bergin-Seers, S., Burgess, S., Campbell, G., Mahmood, M. & Sims, R., 2004, e-Business, e-Government & Small and Medium-Sized Enterprises: Opportunities and Challenges. Corbitt, B. J. & Al-Qirim, N. A. Y. (eds.). 1 ed. USA: Idea Group Publishing, p. 134 - 155 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2003

A model for the process of innovation in marketing in SME's

Grant, K. D., Laney, R. P. & Pickett, W. R., 2003, Research at the Marketing/Entrepreneurship Interface. Hills, G. E., Hansen, D. J., Geursen, G., Grant, K., Hultman, C., Miles, M., Schwartz, R. & Teach, R. (eds.). United States: Institute for Entrepreneurial Studies MC 244, p. 143 - 154 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Brand relationship interaction matrix

Jevons, C. P., Gabbott, M. T. & de Chernatony, L., 2003, New Age Branding - Concepts and Cases Vol 1. Das, N. (ed.). Hyderabad India: ICFAI Press, p. 62 - 76 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Case Study 2: Being a Patient: Health Care Service Quality

Danaher, T. S., 2003, Services Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

Case Study 6: Party People: Managing Supply and Demand

Danaher, T. S., 2003, Services Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

Managing Supply and Demand: Managing Supply and Demand

Danaher, T. S., 2003, Services Marketing. Brisbane: John Wiley & Sons, Chapter 8

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other