Research Output 1988 2019

2012
16 Citations (Scopus)

Sponsorship Linked International Marketing (SLIM): A strategic platform for employee engagement and business performance

Farrelly, F. J. D. & Greyser, S. A., 2012, In : Journal of Sport Management. 26, 6, p. 506 - 520 15 p.

Research output: Contribution to journalArticleResearchpeer-review

38 Citations (Scopus)

Sports betting marketing during sporting events: A stadium and broadcast census of Australian Football League matches

Thomas, S., Lewis, S., Duong, J. & McLeod, C., 2012, In : Australian and New Zealand Journal of Public Health. 36, 2, p. 145 - 152 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
2 Citations (Scopus)

The 38-percent solution: Empirical generalizations for repeat viewing of television programs

Danaher, P. J. & Dagger, T. S., 2012, In : Journal of Advertising Research. 52, 2, p. 225 - 233 9 p.

Research output: Contribution to journalArticleResearchpeer-review

13 Citations (Scopus)

The attraction effect is more pronounced for consumers who rely on intuitive reasoning

Mao, W. & Oppewal, H., 2012, In : Marketing Letters. 23, 1, p. 339 - 351 13 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

The difference novelty makes: incidental exposure to unfamiliar stimuli primes exploratory behavior

Spassova, G. & Isen, A. M., 2012, p. 703-704. 2 p.

Research output: Contribution to conferenceAbstractOther

The fourth subsistence marketplaces conference: subsistence marketplaces to sustainable marketplaces: from micro-level insights to macro-level impact

Shultz, C., Sridharan, S., Viswanathan, M. & Raymond, B., Mar 2012, In : Journal of Macromarketing. 32, 1, p. 157-158 2 p.

Research output: Contribution to journalEditorialOtherpeer-review

The intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research

Newton, F. J., Ewing, M. T. & Pitt, L. F., 2012, In : Psychology and Marketing. 29, 1, p. 1 - 14 14 p.

Research output: Contribution to journalArticleResearchpeer-review

11 Citations (Scopus)

The process of global brand strategy development and regional implementation

Matanda, T. & Ewing, M. T., 2012, In : International Journal of Research in Marketing. 29, 1, p. 5 - 12 8 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

The raising of corporate sponsorship: A behavioral study

Brennan, L-M., Binney, W. & Brady, E., 2012, In : Journal of Nonprofit and Public Sector Marketing. 24, 3, p. 222 - 237 16 p.

Research output: Contribution to journalArticleResearchpeer-review

30 Citations (Scopus)

The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes

Tsarenko, Y. & Tojib, D. R., 2012, In : Journal of Marketing Management. 28, 9-10, p. 1217 - 1239 23 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

The specificity heuristic: consumer evaluation of expert recommendation

Palmeira, M. & Spassova, G., 2012, p. 653-654. 2 p.

Research output: Contribution to conferenceAbstractOther

38 Citations (Scopus)

'They are working every angle'. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies

Thomas, S., Lewis, S., McLeod, C. & Haycock, J., 2012, In : International Gambling Studies. 12, 1, p. 111 - 127 17 p.

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)

Tourism in Kenya: An analysis of strategic issues and challenges

Mayaka, M. A. & Prasad, H., 2012, In : Tourism Management Perspectives. 1, p. 48 - 56 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Trade-offs in customer–employee focus: Implications on boundary-spanning capabilities

Tsarenko, Y., Mavondo, F. T., Gabbott, M., Hooley, G. & Greenly, G., 1 Jan 2012, Marketing Issues in Western Europe: Changes and Developments. Kaynak, E. & Jallat, F. (eds.). New York NY USA: Taylor & Francis, p. 105-124 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

50 Citations (Scopus)

Uncovering the real effect of switching costs on the satisfaction-loyalty association: The critical role of involvement and relationship benefits

Dagger, T. S. & David, M. E., 2012, In : European Journal of Marketing. 46, 3/4, p. 447 - 468 22 p.

Research output: Contribution to journalArticleResearchpeer-review

19 Citations (Scopus)

Using a nested logit model to forecast television ratings

Danaher, P. J. & Dagger, T. S., 2012, In : International Journal of Forecasting. 28, 3, p. 607 - 622 16 p.

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)

Viewer reactions to online political spoof videos and advertisements

Bal, A. S., Campbell, C. & Pitt, L. F., 2012, Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. Close, A. G. (ed.). 1st ed. New York USA: Routledge, p. 185 - 208 24 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

6 Citations (Scopus)

When companies get caught: The effect of consumers discovering undesirable firm engagement online

Campbell, C., Piercy, N. & Heinrich, D., 2012, In : Journal of Public Affairs. 12, 2, p. 120 - 126 7 p.

Research output: Contribution to journalArticleResearchpeer-review

2011
2 Citations (Scopus)

A comparison of interfirm relational capabilities in internationalising small-business enterprises (SBEs) and large firms in a developing country

Matanda, M. & Ndubisi, N., 2011, In : International Journal of Entrepreneurship and Innovation Management. 13, 3/4, p. 296 - 313 18 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

A comparison of print advertisements from Australia and Croatia

Zubcevic, N. & Luxton, S., 2011, In : Australasian Marketing Journal. 19, 2, p. 131 - 136 6 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

"AIDS assassins": Australian media's portrayal of HIV-positive refugees who deliberately infect others

McKay, F., Thomas, S., Holland, K., Warwick Blood, R. & Kneebone, S., 2011, In : Journal of Immigrant and Refugee Studies. 9, 1, p. 20 - 37 18 p.

Research output: Contribution to journalArticleResearchpeer-review

55 Citations (Scopus)

'Any one of these boat people could be a terrorist for all we know!' Media representations and public perceptions of 'boat people' arrivals in Australia

McKay, F., Thomas, S. & Blood, W., 2011, In : Journalism. 12, 5, p. 607 - 626 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Applying a transformative consumer research lens to understanding and alleviating poverty

Blocker, C., Ruth, J., Sridharan, S., Beckwith, C., Ekici, A., Goudie-Hutton, M., Rosa, J., Saatcioglu, B., Talukdar, D., Trujillo, C. & Varman, R., 2011, In : Journal of Research for Consumers. 19, p. 1 - 9 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
26 Citations (Scopus)

A qualitative investigation of obese men's experiences with their weight

Lewis, S., Thomas, S., Hyde, J., Castle, D. & Komesaroff, P., 2011, In : American Journal of Health Behavior. 35, 4, p. 458 - 469 12 p.

Research output: Contribution to journalArticleResearchpeer-review

31 Citations (Scopus)

A transactional model of forgiveness in the service failure context: A customer-driven approach

Tsarenko, Y. & Tojib, D., 2011, In : Journal of Services Marketing. 25, 5, p. 381 - 392 12 p.

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)

Beyond poverty: Social justice in a global marketplace

Scott, L., Williams, J., Baker, S., Brace-Govan, J. V. F., Downey, H., Hakstian, A-M., Henderson, G., Loroz, P. & Webb, D., 2011, In : Journal of Public Policy & Marketing. 30, 1, p. 39 - 46 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand evolution and demise

Jevons, C., 2011, Perspectives on Brand Management. Uncles, M. D. (ed.). 1st ed. Prahran Vic Australia: Tilde University Press, p. 200 - 210 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

42 Citations (Scopus)

Brand relationships and brand equity in franchising

Nyadzayo, M., Matanda, M. & Ewing, M. T., 2011, In : Industrial Marketing Management. 40, 7, p. 1103 - 1115 13 p.

Research output: Contribution to journalArticleResearchpeer-review

44 Citations (Scopus)

Capabilities, innovation and competitive advantage

Weerawardena, J. & Mavondo, F., 2011, In : Industrial Marketing Management. 40, 8, p. 1220 - 1223 4 p.

Research output: Contribution to journalArticleOther

56 Citations (Scopus)

Children's understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation

Carter, O., Patterson, L., Donovan, R., Ewing, M. T. & Roberts, C., 2011, In : Social Science and Medicine. 72, 6, p. 962 - 968 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Chinese mining heritage and tourism in the goldfields of the Pacific Rim

Reeves, K., Wheeler, F., Laing, J. & Frost, W., 2011, Mining Heritage and Tourism: A Global Synthesis. Conlin, M. V. & Jolliffe, L. (eds.). 1st ed. United Kingdom: Routledge, p. 23 - 32 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

3 Citations (Scopus)

Church marketing: The effect of market orientation on perceived benefits and church participation

Mulyanegara, R., Tsarenko, Y. & Mavondo, F., 2011, In : Services Marketing Quarterly. 32, 1, p. 60 - 82 23 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Construct validity assessment in IS research: Methods and case example of user satisfaction scale

Tojib, D. & Sugianto, L., 2011, In : Journal of Organizational and End User Computing. 23, 1, p. 38 - 63 26 p.

Research output: Contribution to journalArticleResearchpeer-review

21 Citations (Scopus)

Corporate image in the leisure services sector

Minkiewicz, J., Evans, J., Bridson, K. & Mavondo, F., 2011, In : Journal of Services Marketing. 25, 3, p. 190 - 201 12 p.

Research output: Contribution to journalArticleResearchpeer-review

11 Citations (Scopus)

Credit cards in a Chinese cultural context - The young, affluent Chinese as early adopters

Worthington, J., Thompson, F. & Stewart, D., 2011, In : Journal of Retailing and Consumer Services. 18, 6, p. 534 - 541 8 p.

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)

Customer-to-noncustomer interactions: Extending the 'social' dimension of the store environment

Sands, S., Harper, E. & Ferraro, C., 2011, In : Journal of Retailing and Consumer Services. 18, 5, p. 438 - 447 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Devil or angel? How the virtual testing environment can affect product evaluations

Peng, L., He, Y. & Wan, X., 2011, In : International Journal of Market Research. 53, 3, p. 415 - 437 23 p.

Research output: Contribution to journalArticleResearchpeer-review

Emerging brands: The case of China

Ewing, M. T., Windisch, L. & Zeigler, J., 2011, Perspectives on Brand Management. Uncles, M. D. (ed.). 1st ed. Prahran Vic Australia: Tilde University Press, p. 213 - 228 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

47 Citations (Scopus)

Emotional intelligence as a moderator of coping strategies and service outcomes in circumstances of service failure

Gabbott, T., Tsarenko, Y. & Mok, W., 2011, In : Journal of Service Research. 14, 2, p. 234 - 248 15 p.

Research output: Contribution to journalArticleResearchpeer-review

153 Citations (Scopus)

Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value

Nasution, H., Mavondo, F., Matanda, M. & Ndubisi, N., 2011, In : Industrial Marketing Management. 40, 3, p. 336 - 345 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Ethical performance evaluation: An extension and illustration

Saunders, S., 2011, In : European Business Review. 23, 6, p. 561 - 571 11 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption

Gountas, S., Mavondo, F., Ewing, M. T. & Gountas, J., 2011, In : Tourism Analysis. 16, 4, p. 393 - 403 11 p.

Research output: Contribution to journalArticleResearchpeer-review

19 Citations (Scopus)

Forecasting television ratings

Danaher, P., Dagger, T. & Smith, M., 2011, In : International Journal of Forecasting. 27, 4, p. 1215 - 1240 26 p.

Research output: Contribution to journalArticleResearchpeer-review

37 Citations (Scopus)

Forward or delete: What drives peer-to-peer message propagation across social networks?

Harvey, C., Stewart, D. B. & Ewing, M. T., 2011, In : Journal of Consumer Behaviour. 10, 6, p. 365 - 372 8 p.

Research output: Contribution to journalArticleResearchpeer-review

18 Citations (Scopus)

From right to responsibility: Sustainable change in water consumption

Phipps, M. & Brace-Govan, J. V. F., 2011, In : Journal of Public Policy & Marketing. 30, 2, p. 203 - 219 17 p.

Research output: Contribution to journalArticleResearchpeer-review

26 Citations (Scopus)

From whence it came: Understanding source effects in consumer-generated advertising

Steyn, P., Ewing, M. T., van Heerden, G. & Windisch, L., 2011, In : International Journal of Advertising. 30, 1, p. 133 - 160 28 p.

Research output: Contribution to journalArticleResearchpeer-review

44 Citations (Scopus)

Generating positive word-of-mouth in the service experience

Ng, S., David, M. & Dagger, T., 2011, In : Managing Service Quality. 21, 2, p. 133 - 151 19 p.

Research output: Contribution to journalArticleResearchpeer-review

47 Citations (Scopus)

How does the general public view posthumous organ donation? A meta-synthesis of the qualitative literature

Newton, J., 2011, In : BMC Public Health. 11, p. 1 - 11 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
102 Citations (Scopus)

How do obese individuals perceive and respond to the different types of obesity stigma that they encounter in their daily lives? A qualitative study

Lewis, S., Thomas, S., Warwick Blood, R., Castle, D. J., Hyde, J. & Komesaroff, P., 2011, In : Social Science and Medicine. 73, 9, p. 1349 - 1356 8 p.

Research output: Contribution to journalArticleResearchpeer-review

38 Citations (Scopus)

'I'm searching for solutions': Why are obese individuals turning to the Internet for help and support with 'being fat'?

Lewis, S., Thomas, S. L., Blood, W., Castle, D. J., Hyde, J. & Komesaroff, P. A., 2011, In : Health Expectations. 14, 4, p. 339 - 350 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access