Research Output 1988 2019

1997

Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices

Farrelly, F. J. & Quester, P. G., 1997, New & Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Academy, p. 874 - 886 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Technology Development and Transfer: Experiences from Malaysia

Jegathesan, J., Gunasekaran, A. & Muthaly, S. K., 1997, In : International Journal of Technology Management. p. 196 - 214 19 p.

Research output: Contribution to journalArticleResearchpeer-review

The Affects of Culture and Technology on the Implementation of Marketing Strategy: A Cross Cultural Study

Endebrock, E. & Hendry, J., 1997, Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS). Hawaii USA: Brigham Young University, USA, p. 50 - 56 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Impact of Atlanta Olympic Games Sponsors: A Comparative Study of South Australian and Victorian Audiences

Quester, P. G. & Farrelly, F. J., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 857 - 868 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Relationship of Beliefs and Exposure to General Perceptions of Infomercials

Speck, P. S., Elliott, M. T. & Alpert, F., 1997, In : Journal of Current Issues and Research in Advertising. p. 1 - 15 15 p.

Research output: Contribution to journalArticleResearchpeer-review

The Relative Importance of Technical and Functional Quality in the Implementation of Local Area Networks in Small Businesses

Barry, M., Hendry, J. & Russell, J., 1997, Conference on Telecommunications and Information Markets (COTIM) Proceedings. Rhode Island USA: Research Institute for Telecom & Info Marketing, p. 139 - 145 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Role of Local Residents' Attitudes in Influencing the Travel Decisions of VFR Tourists

Rundle, C. & Hendry, J., 1997, p. 172 - 172. 1 p.

Research output: Contribution to conferenceAbstractOther

The Use of Networking as a Marketing Tool by Entrepreneurs

Grant, K., Laney, R. & Pickett, B., 1997, p. 769 - 770. 2 p.

Research output: Contribution to conferenceAbstractOther

To Market, to Market: The Changing Face of Grocery Retailing

Keh, H. T. & Park, S. Y., 1 Jan 1997, In : Long Range Planning. 30, 6, p. 836-846 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Tourist Satisfaction with Hosts: A Cultural Approach Comparing Thai Tourists and Australian Hosts

Reisinger, Y. & Turner, L., 1997, In : Pacific Tourism Review. p. 147 - 159 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Transactional Media, Global Promotion: Pan-Asian Satellite Television and Advertising in Indonesia

Thomas, A. O., 1997, In : Journal of International Marketing and Exporting. p. 76 - 87 12 p.

Research output: Contribution to journalArticleResearchpeer-review

What do we know about the effectiveness of Sales Promotions?

Luxton, S. & Corkindale, D., 1997, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing, p. 1030 - 1044 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

1996

A comparison of question scales used for measuring customer satisfaction

Danaher, P. J. & Haddrell, V., 1 Jan 1996, In : International Journal of Service Industry Management. 7, 4, p. 4-26 23 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

Customer Satisfaction in the Tourist Industry: A Case Study of Visitors to New Zealand

Danaher, P. J. & Arweiler, N., 1 Jan 1996, In : Journal of Travel Research. 35, 1, p. 89-93 5 p.

Research output: Contribution to journalArticleResearchpeer-review

Determining the optimal return on investment for an advertising campaign

Danaher, P. J. & Rust, R. T., 20 Dec 1996, In : European Journal of Operational Research. 95, 3, p. 511-521 11 p.

Research output: Contribution to journalArticleResearchpeer-review

The government agribusiness interface: A review of conceptual issues and viewpoints for the Australian food manufacturing sector

Schroder, W. & Mavondo, F., 1 Aug 1996, In : Review of Marketing and Agricultural Economics. 64, 2, p. 125-134 10 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

Third party logistics services usage by large Australian firms

Daprian, P., Lieb, R., Millen, R. & Sohal, A., Dec 1996, In : International Journal of Physical Distribution and Logistics Management. 26, 10, p. 36-45 10 p.

Research output: Contribution to journalArticleResearchpeer-review

1995

Is there a link between total quality management and learning organizations?

Sohal, A. & Morrison, M., 1 Jun 1995, In : The TQM Magazine. 7, 3, p. 41-44 4 p.

Research output: Contribution to journalArticleResearchpeer-review

1994

Combining revealed and stated preferences data

Ben-Akiva, M., Bradley, M., Morikawa, T., Benjamin, J., Novak, T., Oppewal, H. & Rao, V., 1 Oct 1994, In : Marketing Letters. 5, 4, p. 335-349 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Strategy/performance/environmental linkages in agribusiness: Conceptual issues and a developing country example

Schroder, B. & Mavondo, F., 1 Jan 1994, In : Agribusiness. 10, 5, p. 419-429 11 p.

Research output: Contribution to journalArticleResearchpeer-review

1993

Cooperatives, statutory marketing organisations, and global business strategy

Schroder, B., Wallace, T. & Mavondo, F., 1 Jan 1993, In : Agribusiness. 9, 2, p. 175-187 13 p.

Research output: Contribution to journalArticleResearchpeer-review

1991
1989

An Approximate Log-linear Model for Predicting Magazine Audiences

Danaher, P. J., 1989, In : Journal of Marketing Research. 26, 4, p. 473-479

Research output: Contribution to journalArticleResearchpeer-review

1988

A Log-linear Model for Predicting Magazine Audiences

Danaher, P. J., 1988, In : Journal of Marketing Research. 25, 4, p. 356-362

Research output: Contribution to journalArticleResearchpeer-review