Research Output 1988 2019

1998

Food Marketing: An International Perspective

Schaffner, D. J., Schroder, W. & Earle, M. D., 1998, Boston USA: McGraw-Hill Education. 484 p.

Research output: Book/ReportBookOther

Foreign Aid and International Marketing Opportunities: A Case for an Understanding of Developing Countries Executing Agency's Buying Behaviour by Australian Companies

Zaman, M. & Khan, S., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2848 - 2860 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How Critical is Internal Customer Orientation to Market Orientation?

Mavondo, F. T. & Conduit, J., 1998, 1998 Marketing Exchange Colloquium. Vienna Austria: American Marketing Association (AMA), p. 1 - 15 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How Cultural Differences Cause Dimensions of Tourism Satisfaction

Turner, L., Reisinger, Y. & McQuilken, L., 1998, p. -. 1 p.

Research output: Contribution to conferenceAbstractOther

Implementating the Porter Strategy Types

Valos, M. J., Fitzroy, P. T. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2714 - 2727 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Integrated Marketing Communications in Australia: An Ad Agency Perspective

Kitchen, P. J., Schultz, D. E. & Reed, P. W., 1998, Australia and New Zealand Marketing Academy Conference Proceedings. Dunedin New Zealand: University of Otago, p. 2098 - 2112 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Internal Customer Orientation: Antecedents and Consequences

Conduit, J. & Mavondo, F. T., 1998, Developments in Marketing Science. Florida USA: Academy of Marketing Science, p. 208 - 213 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Investigating consumers' tendency to combine multiple shopping purposes and destinations

Dellaert, B. G. C., Arentze, T. A., Bierlaire, M., Borgers, A. W. J. & Timmermans, H. J. P., 1 Jan 1998, In : Journal of Marketing Research. 35, 2, p. 177-188 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Issues in Distribution Channels and Logistics Theory and Practice: A Comparison of Australia and United States

Cooper, M. B. B. & Dapiran, P., 1998, p. 32 - 32. 1 p.

Research output: Contribution to conferenceAbstractOther

Issues relating to the Handover of Marketing Networks by Entrepreneurs

Grant, K., Laney, R. & Pickett, B., 1998, Proceedings of the Australian New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 855 - 861 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Joint Ventures of Asian and Western Multinational Firms - Some Empirical Evidence

Sim, A. B. & Ali, Y. M., 1998, Proceedings of the 1998 Annual Conference of the Academy of International Business Southeast Asia Region. Guangxi China: Guangxi People's Publishing House, p. 278 - 291 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Lessons from an Exit Poll: Mitcham By-Election

Bednall, D. H., 1998, In : Australasian Journal of Market Research. p. 25 - 28 4 p.

Research output: Contribution to journalArticleResearchpeer-review

Managers' Perceived Barriers to Export: A Study of Australian Small and Medium Sized Enterprises in Gippsland

Ali, Y. M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 28 - 41 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing and Financial Performance of the Porter Strategy Types

Valos, M. J., Fitzroy, P. T. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2728 - 2740 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing Dynamics: Patterns of Adaptation & Transition States in the Practices of Marketing

Gabbott, M. T. & Haire, J., 1998, Caulfield East Vic Australia: Monash University. 20 p.

Research output: Book/ReportBookOther

Market Orientation, Interfirm Relationships and Resource-Based Theory of the Firm: Towards an Integrative Theory

Schroder, W. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2342 - 2357 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market Orientation: Construct Validity and Generalisability across Industries in Australia

Conduit, J. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1414 - 1429 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market Orientation in Not-for-Profit Organisations: Marketing is not Management

Brennan, L., Brady, E. & Listokin, L., 1998, In : Third Sector Review. p. 5 - 22 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Organizational Power Games

Burton, R., Quester, P. G. & Farrelly, F. J., 1998, In : Marketing Management. p. 26 - 36 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Perspectives on Academic Publishing: Advice for those just getting started

Polonsky, M. J., Uncles, M., Johnson, L. W., Wilkinson, I. & Alpert, F., 1998, In : Australasian Marketing Journal. p. 63 - 80 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Pioneer Brand Advantage in Japan

Onzo, N. & Alpert, F., 1998, In : Australasian Marketing Journal. p. 29 - 38 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Postmodern Public Relations in the Epoch of Technicity

Steiner, C. J., 1998, In : Australian Journal of Communication. p. 143 - 160 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Power, Cooperation and Commitment in Business Relationships in the Australian Food Sector

Schroder, W. & Mavondo, F. T., 1998, Proceedings of the Third International Conference on Chain Management in Agribusiness and the Food Industry. Ede Netherlands: Wageningen Agricultural University, p. 415 - 426 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Pre-Consumption of Services

Gabbott, M. T. & Hogg, G., 1998, Consumers and Services. West Sussex UK: John Wiley & Sons, p. 33 - 60 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Price setting in SME's: Some Empirical Findings

Carson, D., Gilmore, A., Cummins, D., O'Donnell, A. & Grant, K., 1998, In : Journal of Product and Brand Management. p. 74 - 86 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Readings in Buyer Behaviour

Joy, S. & Walker, I., 1998, 1 ed. Sydney NSW Australia: Prentice-Hall. 281 p.

Research output: Book/ReportEdited BookOther

Relationship among Export Strategy, Strategy Implementation and Export Performance in LDC Export Ventures: A Phillipine Based-Study

Mavondo, F. T. & Banzon, A., 1998, Proceedings of the 1998 Multicultural Marketing Conference. Miami Florida USA: Academy of Marketing Science, p. 157 - 163 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Relationship Antecedents: Impact on Interpersonal and Interorganisational Commitment in a Cross-Cultural Study of Australia and China

Rodrigo, E., Mavondo, F. T. & Schroder, W., 1998, p. 197 - 205. 9 p.

Research output: Contribution to conferenceOtherOther

Relationship Marketing as Related to Sport Industry

Farrelly, F. J., Quester, P. G. & Smolianov, P., 1998, In : Marketing. p. 57 - 69 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Relationship Marketing Management: The Internal and External Market Dimensions of Marketing Planning

Ballantyne, D., 1998, Network Dynamics in International Marketing. Oxford UK: Elsevier, p. 272 - 288 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

Alpert, F., Kamins, M., Sakano, T., Onzo, N. & Graham, J., 1998, Caulfield East Vic Australia: Monash University. 28 p.

Research output: Book/ReportBookOther

Sales Promotion in Australia: A Review of Current Industry Practice

Luxton, S., Sharp, A. & Corkindale, D., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1295 - 1306 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Selecting a Technical Strategy for High-Tech Enterprises in Developing Countries - Case Study

Tie, W. & Pollard, R., 1998, Proceedings of the First International Conference of World Innovation & Strategy Conference. Campbelltown NSW: InCITe, p. 657 - 661 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Service Industries Marketing: New Approaches

Gabbott, M. T. & Hogg, G., 1998, 1 ed. London UK: Frank Cass. 3 p.

Research output: Book/ReportEdited BookOther

South-North International Business Ventures: The Role of International Strategic Alliances

Torkornoo, H. & Zaman, M., 1998, Global Business Trends. Ypsilanti Mississippi USA: Academy of Business Administration, p. 52 - 59 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Sports Sponsorship Management: A Multinational Comparative Study

Quester, P. G., Farrelly, F. J. & Burton, R., 1998, In : Journal of Marketing Communications. p. 115 - 128 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Student Learning Guide & Workbook

Butler, P. & Bradmore, D., 1998, Sydney NSW Australia: Prentice-Hall. 307 p.

Research output: Book/ReportBookOther

Study and the Stars: The Role of Relationship Constellations

Clulow, V. & Brennan, L., 1998, Mentoring and Tutoring by Students. London UK: Kogan Page, p. 19 - 32 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

The Australian Cricket Board (ACB): Mapping Corporate Relations

Farrelly, F. J., Quester, P. G. & Smolianov, P., 1998, In : Corporate Communications. p. 150 - 155 6 p.

Research output: Contribution to journalArticleResearchpeer-review

The CAD Scale Revisited: Validation and Refinement

Jackson, K. & Gabbott, M. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1047 - 1060 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Effect of Power Bases in the Selection and Purchase of Advertising Agency Services

Farrell, M. & Schroder, W., 1998, In : Australasian Marketing Journal. p. 51 - 62 12 p.

Research output: Contribution to journalArticleResearchpeer-review

The Future of Marketing: Some Personal Observations

Fitzroy, P. T., 1998, In : Australasian Marketing Journal. p. 13 - 18 6 p.

Research output: Contribution to journalArticleResearchpeer-review

The Healthcare Consumer

Gabbott, M. T. & Hogg, G., 1998, Consumers and Services. West Sussex UK: John Wiley & Sons, p. 209 - 224 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

The Links Between Strategy Implementation and Export Performance: A Study of Phillippine Exporters

Mavondo, F. T. & Banzon, A., 1998, 1998 Marketing Exchange Colloquium. Vienna Austria: American Marketing Association (AMA), p. 136 - 146 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The nature and function of financial reference points in joint ventures between Anglo-American and Chinese partners

Geursen, G. & Rodrigo, E., 1998, Entrepreneurship at the threshold of the 21st century. St Louis USA: International Council for Small Business (ICSB), p. CD-ROM - 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Nature of Bonding Attachments in Consumer Markets: Formulation and Argument

Gabbott, M. T., 1998, Sixth International Colloquium in Relationship Marketing. Auckland New Zealand: University of Auckland, p. 186 - 203 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Nature of Bonding Attachments in Services: Formulation and Argument

Gabbott, M. T., 1998, Proceedings of the European Institue of Advanced Studies in Management (EIASM) Workshop: Quality Management in Services VIII. Ingolstadt Germany: Catholic University of Eichstatt, p. 249 - 298 50 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The Nature of Dependence, Power and Cooperation in Category Management

Dapiran, P. & Hogarth-Scott, S., 1998, p. 35 - 35. 1 p.

Research output: Contribution to conferenceAbstractOther

The Relationship Betwen Psychic Distance and Organisational Performance: An Analysis of International Retail Operations

Evans, J. & Treadgold, A., 1998, Caulfield East Vic Australia: Monash University. 24 p.

Research output: Book/ReportBookOther

The Resource-Advantage Theory of Competition: Implications for Australian Agribusiness

O'Keeffe, M., Mavondo, F. T. & Schroder, W., 1998, In : Agribusiness Perspective Papers. p. 1 - 11 11 p.

Research output: Contribution to journalArticleOther