Research Output 1988 2019

1998

A Review of Quality Cost Surveys

Shah, K. K. & Fitzroy, P. T., 1998, In : Total Quality Management. p. 479 - 486 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Asian and Western Cultural Differences: The New Challenge for Tourism Marketplaces

Reisinger, Y. & Turner, L., 1998, In : Journal of International Hospitality, Leisure & Tourism Management. p. 21 - 35 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Assessment of Service Quality on the Gold Coast

Turner, L. & Reisinger, Y., 1998, p. 1 - 1. 1 p.

Research output: Contribution to conferenceAbstractOther

Assessment of Shopping Needs: Domestic Tourists' Experiences on the Gold Coast

Turner, L. & Reisinger, Y., 1998, p. 1 - 1. 1 p.

Research output: Contribution to conferenceAbstractOther

Australasian Marketing Journal

Alpert, F. & Johnson, L. W., 1998, Caulfield East Vic Australia: Monash University. 103 p.

Research output: Book/ReportEdited BookOther

Australia - Asian Future

Fitzroy, P. T., Freeman, S. & Yip, G. S., 1998, Asian Advantage: Key Strategies for Winning in the Asia-Pacific. Reading Mass USA: Addison-Wesley Pearson, p. 294 - 315 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Brand Association and Memory Decay Effects of Sponsorship: The Case of the Australian Formula One Grand Prix

Quester, P. G. & Farrelly, F. J., 1998, In : Journal of Product and Brand Management. p. 539 - 556 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Celebrity Endorsers who Fall from Grace

Collings, A. & Bednall, D. H., 1998, p. 164 - 169. 6 p.

Research output: Contribution to conferenceAbstractOther

Concepts in conflict: Students and Customers

Brennan, L. & Bennington, L. A., 1998, Caulfield East Vic Australia: Monash University. 15 p.

Research output: Book/ReportBookOther

Concepts in Conflict: Studies and Customers

Brennan, L. & Bennington, L. A., 1998, Caulfield East Vic Australia: Monash University. 15 p.

Research output: Book/ReportBookOther

Conclusion

Gabbott, M. T. & Hogg, G., 1998, Consumers and Services. West Sussex: John Wiley & Sons, p. 245 - 264 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Consumers and Services

Gabbott, M. T. & Hogg, G., 1998, Consumers and Services. West Sussex UK: John Wiley & Sons, p. 5 - 32 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Consumers and Services

Gabbott, M. T. & Hogg, G., 1998, 1 ed. West Sussex UK: John Wiley & Sons. 271 p.

Research output: Book/ReportEdited BookOther

Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Kamins, M., Alpert, F. & Perner, L., 1998, p. 109 - 120. 12 p.

Research output: Contribution to conferenceAbstractOther

Consuming Services

Gabbott, M. T. & Hogg, G., 1998, Consumers and Services. West Sussex UK: John Wiley & Sons, p. 61 - 96 36 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Cross-Cultural Differences in Tourism: A Strategy for Tourism Marketers

Reisinger, Y. & Turner, L., 1998, In : Journal of Travel and Tourism Marketing. p. 79 - 106 28 p.

Research output: Contribution to journalArticleResearchpeer-review

Cultural Differences between Mandarin-Speaking Tourists and Australian Hosts and Their Impact on Cross-Cultural Tourist-Host Interaction

Reisinger, Y. & Turner, L., 1998, In : Journal of Business Research. p. 175 - 187 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Cultural Differences in Tourism: A Lisrel Analysis of Thai Tourism to Australia

Reisinger, Y. & Turner, L., 1998, p. 1 - 1. 1 p.

Research output: Contribution to conferenceAbstractOther

Cultural Marketing for Asian Tourism into Australia

Reisinger, Y. & Turner, L., 1998, p. 535 - 535. 1 p.

Research output: Contribution to conferenceAbstractOther

Cultural Sensitivity in International Marketing: A Case Study of Australia-Malaysia Relations

Muthaly, S. K. & Zaman, M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1649 - 1657 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Customer heterogeneity in service management

Danaher, P. J., 1 Dec 1998, In : Journal of Service Research. 1, 2, p. 129-139 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Designing engineering courses - for what market?

Wellington, P. & Brennan, L., 1998, Seventh Annual Australasian Conference of Engineering Management Educators (ACEME) Proceedings. Clayton Vic Australia: Monash University, p. 133 - 140 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Determinants of Exporting Considerations: An Exploratory Study on Vietnamese Small and Medium Enterprises (SMEs)

Zaman, M. & Muthaly, S. K., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2838 - 2847 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Developing skills in concurrent engineering

Wellington, P., Thomas, I. D. & Powell, I., 1998, Seventh Annual Australasian Conference of Engineering Management Educators (ACEME) Proceedings. Clayton Vic Australia: Monash University, p. 23 - 29 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Direct Selling as a Market Entry Strategy

Grant, K., Brady, M. K., Crittenden, V. L. & Crittenden, W. F., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 215 - 222 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Educating for Innovation and Management: The Engineering Educators' Dilemma

Steiner, C. J., 1998, In : IEEE Transactions on Education. p. 1 - 7 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Educating Leaders: From the Abstract and Rational to the Concrete and Personal

Steiner, C. J. & Gaskin, P. G., 1998, In : Journal of Leadership Studies. p. 83 - 102 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Environment and Organisational Culture as Antecedents for Organisational Processes and Performance

Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1451 - 1469 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Evaluating Services

Gabbott, M. T. & Hogg, G., 1998, Consumers and Services. West Sussex UK: John Wiley & Sons, p. 97 - 134 38 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Food Marketing: An International Perspective

Schaffner, D. J., Schroder, W. & Earle, M. D., 1998, Boston USA: McGraw-Hill Education. 484 p.

Research output: Book/ReportBookOther

Foreign Aid and International Marketing Opportunities: A Case for an Understanding of Developing Countries Executing Agency's Buying Behaviour by Australian Companies

Zaman, M. & Khan, S., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2848 - 2860 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How Critical is Internal Customer Orientation to Market Orientation?

Mavondo, F. T. & Conduit, J., 1998, 1998 Marketing Exchange Colloquium. Vienna Austria: American Marketing Association (AMA), p. 1 - 15 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How Cultural Differences Cause Dimensions of Tourism Satisfaction

Turner, L., Reisinger, Y. & McQuilken, L., 1998, p. -. 1 p.

Research output: Contribution to conferenceAbstractOther

Implementating the Porter Strategy Types

Valos, M. J., Fitzroy, P. T. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2714 - 2727 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Integrated Marketing Communications in Australia: An Ad Agency Perspective

Kitchen, P. J., Schultz, D. E. & Reed, P. W., 1998, Australia and New Zealand Marketing Academy Conference Proceedings. Dunedin New Zealand: University of Otago, p. 2098 - 2112 15 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Internal Customer Orientation: Antecedents and Consequences

Conduit, J. & Mavondo, F. T., 1998, Developments in Marketing Science. Florida USA: Academy of Marketing Science, p. 208 - 213 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Investigating consumers' tendency to combine multiple shopping purposes and destinations

Dellaert, B. G. C., Arentze, T. A., Bierlaire, M., Borgers, A. W. J. & Timmermans, H. J. P., 1 Jan 1998, In : Journal of Marketing Research. 35, 2, p. 177-188 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Issues in Distribution Channels and Logistics Theory and Practice: A Comparison of Australia and United States

Cooper, M. B. B. & Dapiran, P., 1998, p. 32 - 32. 1 p.

Research output: Contribution to conferenceAbstractOther

Issues relating to the Handover of Marketing Networks by Entrepreneurs

Grant, K., Laney, R. & Pickett, B., 1998, Proceedings of the Australian New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 855 - 861 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Joint Ventures of Asian and Western Multinational Firms - Some Empirical Evidence

Sim, A. B. & Ali, Y. M., 1998, Proceedings of the 1998 Annual Conference of the Academy of International Business Southeast Asia Region. Guangxi China: Guangxi People's Publishing House, p. 278 - 291 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Lessons from an Exit Poll: Mitcham By-Election

Bednall, D. H., 1998, In : Australasian Journal of Market Research. p. 25 - 28 4 p.

Research output: Contribution to journalArticleResearchpeer-review

Managers' Perceived Barriers to Export: A Study of Australian Small and Medium Sized Enterprises in Gippsland

Ali, Y. M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 28 - 41 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing and Financial Performance of the Porter Strategy Types

Valos, M. J., Fitzroy, P. T. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2728 - 2740 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Marketing Dynamics: Patterns of Adaptation & Transition States in the Practices of Marketing

Gabbott, M. T. & Haire, J., 1998, Caulfield East Vic Australia: Monash University. 20 p.

Research output: Book/ReportBookOther

Market Orientation, Interfirm Relationships and Resource-Based Theory of the Firm: Towards an Integrative Theory

Schroder, W. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 2342 - 2357 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market Orientation: Construct Validity and Generalisability across Industries in Australia

Conduit, J. & Mavondo, F. T., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1414 - 1429 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Market Orientation in Not-for-Profit Organisations: Marketing is not Management

Brennan, L., Brady, E. & Listokin, L., 1998, In : Third Sector Review. p. 5 - 22 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Organizational Power Games

Burton, R., Quester, P. G. & Farrelly, F. J., 1998, In : Marketing Management. p. 26 - 36 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Perspectives on Academic Publishing: Advice for those just getting started

Polonsky, M. J., Uncles, M., Johnson, L. W., Wilkinson, I. & Alpert, F., 1998, In : Australasian Marketing Journal. p. 63 - 80 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Pioneer Brand Advantage in Japan

Onzo, N. & Alpert, F., 1998, In : Australasian Marketing Journal. p. 29 - 38 10 p.

Research output: Contribution to journalArticleResearchpeer-review