Research Output 1988 2019

2009

Factors influencing the choice of overseas study by undergraduate and postgraduate Chinese students

Lu, Y., Mavondo, F. T. & Qui, L., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

From Subsistence to Sustainable: A Bottom-Up Perspective on the Role of Business in Poverty Alleviation

Viswanathan, M. & Sridharan, S., 1 Apr 2009, In : Ivey Business Journal. 9B09TB09.

Research output: Contribution to journalReview ArticleResearch

Gatekeeper influence on food acquisition, food preparation, and family diet

Reid, M., Worsley, T. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?

Reid, M., Campbell, C. L. (ed.), Thompson, P., Mavondo, F. T. & Brunso, K., 2009, p. 39 - 43. 5 p.

Research output: Contribution to conferenceOtherOther

85 Citations (Scopus)

Global branding and strategic CSR: An overview of three types of complexity

Polonsky, M. J. & Jevons, C. P., 2009, In : International Marketing Review. 26, 3, p. 327 - 347 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

Mitchell, N. R., Oppewal, H. & Beverland, M. B., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How consumers value mobile coupon services: A conceptual model and research propositions

Khajehzadeh, S., Oppewal, H. & Tojib, D. R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

9 Citations (Scopus)

How consumption values affect destination image formation

Ramkissoon, H., Nunkoo, R. & Gursoy, D., 2009, Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious needs, and Hospitality Guest Research. Vol. 3. p. 143-168 26 p. (Advances in Culture, Tourism and Hospitality Research; vol. 3).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

How preferences change after receiving new product information in an experimental choice task

Oppewal, H., Morrison, M., Wang, P. & Waller, D. S., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

How thinking styles moderate the attraction effect

Mao, W. & Oppewal, H., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Impacting employee attitudes through advertising

McLachlan, B., Venter, E. (ed.) & Berndt, A., 2009, p. 1 - 24. 24 p.

Research output: Contribution to conferenceOtherOther

24 Citations (Scopus)

Influence of inter-organisational integration on business performance: The mediating role of organisational-level supply chain functions

Rajaguru, R. & Matanda, M. J., 2009, In : Journal of Enterprise Information Management. 22, 4, p. 456 - 467 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Insights into gendered consumption: Modelling retailer outcomes and consumer shopping characteristics

Campbell, C. L. (ed.), Tsarenko, Y. & Strizhakova, Y., 2009, p. 171 - 174. 4 p.

Research output: Contribution to conferenceOtherOther

43 Citations (Scopus)

Integrated marketing communications measurement and evaluation

Ewing, M. T., 2009, In : Journal of Marketing Communications. 15, 2-3, p. 103 - 117 15 p.

Research output: Contribution to journalArticleResearchpeer-review

16 Citations (Scopus)

Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation

Matanda, M. J. & Ndubisi, N. O., 2009, In : Journal of Enterprise Information Management. 22, 4, p. 384 - 407 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Materialistic tendencies: Materialism and psychological well-being in an Australian adult sample

Windisch, L. E. & MacDermott, S. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Mobile phone marketing: Challenges and perceived attitudes

Luxton, S. L., Mahmood, U. & Ferraro, C. R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Multichannel shopping: The relationship between search and purchase channel choice

McIver, P., Luxton, S. L. & Sands, S. J., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty

Russell-Bennett, R., Worthington, J. S. & Hartel, C. E. J., 2009, Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place. Parkinson, S., Dennis, J., Lodorfos, G. & Carter, S. (eds.). United Kingdom: Academy of Marketing, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Orchestrating the experience: Authorship of the soul. The case of Mag Nation Melbourne

Healy, M. J., Beverland, M. B. & Oppewal, H., 2009, Memorable Customer Experiences - A Research Anthology. Lindgreen, A., Vanhamme, J. & Beverland, M. B. (eds.). United Kingdom: Gower, p. 101 - 117 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Parental intentions to purchase sustainably packaged snack food products: Applying the theory of planned behaviour and norm activation model

Darvell, C., Newton, F. J., Newton, J. D. & Kirk-Brown, A., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne, Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Perceived market orientation and church participation

Mulyanegara, R. C., Tsarenko, Y. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Place attachment and the consumption of servicescapes

Debenedetti, A. & Oppewal, H., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Australia: ANZMAC, p. 1 - 10 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

29 Citations (Scopus)

Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market

Mulyanegara, R. C. & Tsarenko, Y., 2009, In : Journal of Fashion Marketing and Management. 13, 3, p. 358 - 371 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Pro-environmental tourists and their views and understandings of 'Green' tourism products

Bergin-Seers, S. & Mair, J., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

9 Citations (Scopus)

Scenario planning: A collage construction approach

Saunders, S. G., 2009, In : Foresight :The Journal for Future Studies, Strategic Thinking and Policy. 11, 2, p. 19 - 28 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Service failures and customer forgiveness in the healthcare sector

Tsarenko, Y. & Strizhakova, Y., 2009, 2009 AMA Winter Educator's Conference: Marketing Theory and Applications. Reynolds, K. & White, J. C. (eds.). Chicago Illinois USA: American Marketing Association (AMA), Vol. 20. p. 196 - 203 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Social and situational influences on cross-category consideration

Van Zanten, R., Reid, M. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Social marketing, ecopsychology, and the green brand

Veloutsou, C. (ed.), James, B. & Jevons, C. P., 2009, p. 1 - 10. 10 p.

Research output: Contribution to conferenceOtherOther

Social structures of a consumer's economy: IT adoption and consumption of three different cultural capitalist consumers

Ting, S. W. H., Dubelaar, P. C. & Dawson, L. L., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Successive early adoption of technology generations: The case of video players

van Rijnsoever, F. J. & Oppewal, H., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

68 Citations (Scopus)

The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality

Mulyanegara, R. C., Tsarenko, Y. & Anderson, A. A., 2009, In : Journal of Brand Management. 16, 4, p. 234 - 247 14 p.

Research output: Contribution to journalArticleResearchpeer-review

The dark side of consumer fanaticism

Chung, E., Beverland, M. B., Farrelly, F. J. D. & Quester, P. G., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

41 Citations (Scopus)

The development of competent marketing professionals

Walker, I. M., Tsarenko, Y., Wagstaff, P. E., Powell, I. H., Steel, M. & Brace-Govan, J. V. F., 2009, In : Journal of Marketing Education. 31, 3, p. 253 - 263 11 p.

Research output: Contribution to journalArticleResearchpeer-review

68 Citations (Scopus)

The effect of product placement in computer games on brand attitude and recall

Mackay, T., Ewing, M. T., Newton, F. J. & Windisch, L. E., 2009, In : International Journal of Advertising. 28, 3, p. 423 - 438 16 p.

Research output: Contribution to journalArticleResearchpeer-review

30 Citations (Scopus)

The effects of in-store themed events on consumer store choice decisions

Sands, S. J., Oppewal, H. & Beverland, M. B., 2009, In : Journal of Retailing and Consumer Services. 16, 5, p. 386 - 395 10 p.

Research output: Contribution to journalArticleResearchpeer-review

The efficacy of the predictions for customer retention in an interactive relationship

Chen, S-C. & Mavondo, F. T., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

13 Citations (Scopus)

The importance of destination attributes: Western and Asian visitors

Reisinger, Y., Mavondo, F. T. & Crotts, J., 2009, In : Anatolia. 20, 1, p. 236 - 253 18 p.

Research output: Contribution to journalArticleResearchpeer-review

The influence of consumer innovativeness on really new product adoption

Chao, C-W., Reid, M. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The organisational embeddedness and capabilities linkages: Implications for organisational performance

Mavondo, F. T., Nasution, H. N. & Wong, E., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The provision of financial services by retailers to their customers - Is it sustainable?

Campbell, C. L. (ed.) & Worthington, J. S., 2009, p. 93 - 97. 5 p.

Research output: Contribution to conferenceOtherOther

49 Citations (Scopus)

The rejection of brand hegemony

Cromie, J. G. & Ewing, M. T., 2009, In : Journal of Business Research. 62, 2, p. 218 - 230 13 p.

Research output: Contribution to journalArticleResearchpeer-review

The role of citizenship behaviour in e-service quality delivery in blog retailing

Ng, J. & Matanda, M. J., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 12 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The role of management control to Australian SME's sales effectiveness

Grant, K. D., Laney, R. P., Nasution, H. N. & Pickett, W. R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The role of partnership characteristics, relationship quality and organisational capabilities on alliance outcomes

Zaman, M. & Mavondo, F. T., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The sustainability or otherwise of services imports: Experiences in developed economies

Tsafack, E. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The young affluent Chinese and their attitudes towards using credit cards - A replication study across time and city

Thompson, F., Worthington, J. S. & Stewart, D. B., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

11 Citations (Scopus)

Tourism destination attractiveness: Attractions, facilities, and people as predictors

Vengesayi, S., Mavondo, F. & Reisinger, Y., 2009, In : Tourism Analysis. 14, 5, p. 621 - 636 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Towards an understanding of sources of meaning in sustainability

Binay, I. & Brace-Govan, J. V. F., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

To wrap or not wrap? What is expected? Some initial findings from a study on gift wrapping

Porublev, E. A., Brace-Govan, J. V. F., Minahan, S. M. & Dubelaar, P. C., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review