Research Output 1988 2019

2010

Political ad portraits: A visual analysis of viewer reaction to online political spoof advertisements

Bal, A., Campbell, C., Payne, N. & Pitt, L., 2010, In : Journal of Public Affairs. 10, 4, p. 313 - 328 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Practitioner prognostications on the future of online marketing

Valos, M., Ewing, M. T. & Powell, I., 2010, In : Journal of Marketing Management. 26, 3/4, p. 361 - 376 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Preference stability: Modeling how consumer preferences shift after receiving new product information

Oppewal, H., Morrison, M., Wang, P. & Waller, D., 2010, Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference. Hess, S. & Daly, A. (eds.). 1st ed. Bingley UK: Emerald Group Publishing Limited, p. 499 - 516 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Readiness for banking technologies in developing countries

Berndt, A., Saunders, S. & Petzer, D., 2010, In : Southern African Business Review. 14, 3, p. 47 - 76 30 p.

Research output: Contribution to journalArticleResearchpeer-review

Representations of women's active embodiment and men's ritualized visibility in sport

Brace-Govan, J. V. F., 2010, In : Marketing Theory. 10, 4, p. 369 - 396 28 p.

Research output: Contribution to journalArticleResearchpeer-review

Segmenting consumers based on how they spend a tax rebate: An analysis of the Australian stimulus payment

Oppewal, H., Paas, L., Crouch, G. & Huybers, T., 2010, In : Journal of Economic Psychology. 31, 4, p. 510 - 519 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Jevons, C., 2 Mar 2010, In : Journal of Product and Brand Management. 19, 1, p. 67 1 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

Social Inertia: Ignoring my benefits for the community's benefit

Thomas, D. & Finn, A., 2010, NA - Advances in Consumer Research. C. Campbell, M., Inman, J. & Pieters, R. (eds.). Duluth, MN, Vol. Volume 37. p. 609-609 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement

Bond, C., Ferraro, C., Luxton, S. & Sands, S., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The duality of political brand equity

Phipps, M., Brace-Govan, J. V. F. & Jevons, C. P., 2010, In : European Journal of Marketing. 44, 3/4, p. 496 - 514 19 p.

Research output: Contribution to journalArticleResearchpeer-review

The impact of external forces on cartel network dynamics: Direct research in the diamond industry

Gupta, S., Polonsky, M. J., Woodside, A. G. & Webster, C. M., 2010, In : Industrial Marketing Management. 39, 2, p. 202 - 210 9 p.

Research output: Contribution to journalArticleResearchpeer-review

The impact of marketing services on loyalty and return business qualitative approach

Fazel, H., Guo, W. & Qiu, P., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

The interrelationship between service quality, satisfaction and behavioural intention by customer stage in the service delivery process

Saunders, S. & Petzer, D., 2010, In : Management Dynamics. 19, 1, p. 25 - 34 10 p.

Research output: Contribution to journalArticleResearchpeer-review

The performance implications of company-salesperson corporate brand misalignment

Anisimova, T. & Mavondo, F., 2010, In : European Journal of Marketing. 44, 6, p. 771 - 795 25 p.

Research output: Contribution to journalArticleResearchpeer-review

The presence of marketing in Victorian non-profit organisations

Brace-Govan, J. V. F., 2010, In : Third Sector Review. 16, 3, p. 25 - 41 17 p.

Research output: Contribution to journalArticleResearchpeer-review

The quest for authenticity in consumption: Consumers' purposive choice of authentic cues to shape experienced outcomes

Beverland, M. B. & Farrelly, F. J. D., 2010, In : Journal of Consumer Research. 36, 5, p. 838 - 856 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Understanding consumer intention to use mobile services

Revels, J., Tojib, D. R. & Tsarenko, Y., 2010, In : Australasian Marketing Journal. 18, 2, p. 74 - 80 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Validation of the B2E Portal User Satisfaction (B2EPUS) scale: Empirical evidence from South Africa

Tojib, D. R., Sugianto, L. F., Martin, L. & Cloete, E., 2010, In : Journal of Electronic Commerce in Organizations. 8, 1, p. 83 - 97 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Vista, vision and visual consumption from the Age of Enlightenment

De Burgh-Woodman, H. C. & Brace-Govan, J. V. F., 2010, In : Marketing Theory. 10, 2, p. 173 - 191 19 p.

Research output: Contribution to journalArticleResearchpeer-review

What channels should be employed? A comparison of traditional and emerging channel effects on perceived value and satisfaction

Sands, S., Ferraro, C. & Dagger, T., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Why tip? An empirical test of motivations for tipping car guards

Saunders, S. G. & Lynn, M., 2010, In : Journal of Economic Psychology. 31, 1, p. 106 - 113 8 p.

Research output: Contribution to journalArticleResearchpeer-review

2009

A conceptual framework for viral marketing

Stewart, D. B., Ewing, M. T. & Mather, D. R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An ex-ante approach to brand capability valuation

Ratnatunga, J. T. & Ewing, M. T., 2009, In : Journal of Business Research. 62, 3, p. 323 - 331 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Angel or devil? The influence of virtual testing environment on product evaluation

Peng, L. & He, Y., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A power hungry generation

Smith, S. & Deng, M., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance

Healy, M. J., Beverland, M. B. & Oppewal, H., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne, Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Brand citizenship behaviour in franchising

Nyadzayo, M. W. & Matanda, M. J., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 10 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Brand community in search of theory: An endless spiral of ambiguity

Gabbott, T. M. & Jevons, C. P., 2009, In : Marketing Theory. 9, 1, p. 119 - 122 4 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand death: A developmental model of senescence

Ewing, M. T., Jevons, C. P. & Khalil, E. L., 2009, In : Journal of Business Research. 62, 3, p. 332 - 338 7 p.

Research output: Contribution to journalArticleResearchpeer-review

"By the power vested in me...": Examining the 'marriage' of two sectors through nonprofit-corporate relationships

Lefroy, K., Tsarenko, Y. & Simpson, D., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Can retailers move into the provision of financial services? The case for and against

Worthington, J. S., 2009, p. 1 - 26. 26 p.

Research output: Contribution to conferenceOtherOther

Comparing the temporal stability of behavioural intention, behavioural expectation and implementation intention

Mahardika, H., Ewing, M. T. & Thomas, D., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Debit cards and fraud

Worthington, J., 2009, In : International Journal of Bank Marketing. 27, 5, p. 400 - 402 3 p.

Research output: Contribution to journalLetterOther

Developing dynamic capability through partnership: The role of capabilities

Jiang, W. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Developing success measure for staff portal implementation

Tojib, D. R. & Sugianto, L. F., 2009, Evolutionary Concepts in End User Productivity and Performance: Applications for Organizational Progress. Clarke, S. (ed.). Hershey PA USA: IGI Global, p. 78 - 94 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks

Gupta, S., Woodside, A. G., Dubelaar, P. C. & Bradmore, D. J., 2009, In : Industrial Marketing Management. 38, 2, p. 219 - 227 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Do you see what I see? The acceptance of brand personality by individualist and collectivist cultures

Raja Mazhatul, Y. S., Oppewal, H. & Jevons, C. P., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Effective corporate reputation maintenance: The importance of codification

Yakimova, R., Mavondo, F. T. & Freeman, S. M., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Effect of perceived environmental uncertainty on exporter-importer inter-organisational relationships and export performance improvement

Matanda, M. J. & Freeman, S. M., 2009, In : International Business Review. 18, 1, p. 89 - 107 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Effects of advertising strategy on consumer-brand relationships: A brand love perspective

Pang, J., Keh, H. T. & Peng, S., 2009, In : Frontiers of Business Research in China. 3, 4, p. 599-620 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Empirical testing of the reference-price effect of buy-now prices in internet auctions

Leszczyc, P., Qui, C. & He, Y., 2009, In : Journal of Retailing. 85, 2, p. 211 - 221 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Examining customer privacy concerns in dealings with financial institutions

Tsarenko, Y. & Tojib, D. R., 2009, In : Journal of Consumer Marketing. 26, 7, p. 468 - 476 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Examining the marketing-sales relationships and its implications for business performance

Grant, K. D. & Nasution, H. N., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Exploring the antecedents of inter-organisational information systems (IOIS) integration and its effect on supply chain: A resource based view

Rajaguru, R. & Matanda, M. J., 2009, In : Romanian Marketing Review. 2009, 1, p. 114 - 137 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Factors influencing the choice of overseas study by undergraduate and postgraduate Chinese students

Lu, Y., Mavondo, F. T. & Qui, L., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

From Subsistence to Sustainable: A Bottom-Up Perspective on the Role of Business in Poverty Alleviation

Viswanathan, M. & Sridharan, S., 1 Apr 2009, In : Ivey Business Journal. 9B09TB09.

Research output: Contribution to journalReview ArticleResearch

Gatekeeper influence on food acquisition, food preparation, and family diet

Reid, M., Worsley, T. & Mavondo, F. T., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?

Reid, M., Campbell, C. L. (ed.), Thompson, P., Mavondo, F. T. & Brunso, K., 2009, p. 39 - 43. 5 p.

Research output: Contribution to conferenceOtherOther

Global branding and strategic CSR: An overview of three types of complexity

Polonsky, M. J. & Jevons, C. P., 2009, In : International Marketing Review. 26, 3, p. 327 - 347 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

Mitchell, N. R., Oppewal, H. & Beverland, M. B., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review