Research Output 1988 2020

21 Citations (Scopus)

Brand-personal values fit and brand meanings: exploring the role individual values play in ongoing brand loyalty in extreme sports subcultures

Quester, P., Beverland, M. & Farrelly, F., 2006, Advances in Consumer Research. Pechmann, C. & Price, L. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 33. p. 21-28 8 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Brand relationship interaction matrix

Jevons, C. P., Gabbott, M. T. & de Chernatony, L., 2003, New Age Branding - Concepts and Cases Vol 1. Das, N. (ed.). Hyderabad India: ICFAI Press, p. 62 - 76 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

42 Citations (Scopus)

Brand relationships and brand equity in franchising

Nyadzayo, M., Matanda, M. & Ewing, M. T., 2011, In : Industrial Marketing Management. 40, 7, p. 1103 - 1115 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand repositioning capabilities: enablers of ongoing brand management

Yakimova, R. & Beverland, M. B., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

31 Citations (Scopus)

Brand rivalry and community conflict

Ewing, M. T., Wagstaff, P. E. & Powell, I. H., 2013, In : Journal of Business Research. 66, 1, p. 4 - 12 9 p.

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)

Brands, artifacts and design theory: a call to action

Ewing, M. T., 2006, In : Journal of Product and Brand Management. 15, 4, p. 255 - 256 2 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand senescence: An outline of a developmental theory

Ewing, M. T., Jevons, C. P. & Khalil, E. L., 2007, p. i - 9. 10 p.

Research output: Contribution to conferenceOtherOther

16 Citations (Scopus)

Brand trust: A cross-national validation in Germany, India, and South Africa

Hegner, S. M. & Jevons, C. P., 2016, In : Journal of Product and Brand Management. 25, 1, p. 58 - 68 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Bridging practices as enablers of intercultural translation

Cruz, A. G. B. & Buchanan-Oliver, M., 2015, In : Qualitative Market Research. 18, 4, p. 442 - 458 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Bridging the gap between the internal and external markets: Understanding the relationship between market orientation and customer satisfaction

Conduit, J. & Quigg, J., 2002, Multicultural marketing conference proceedings. Bigne, E., Hassan, S. S. & Johar, J. S. (eds.). Valencia Spain: Academy of Marketing Science, Vol. IV-B. p. 82 - 92 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Bringing cross-disciplinarity to the fore: a methodological framework for leadership in destination management organisations

Hristov, D. & Ramkissoon, H. R., 2018, Handbook of Research Methods for Tourism and Hospitality Management. Nunkoo, R. (ed.). 1st ed. Cheltenham UK: Edward Elgar Publishing, p. 450-461 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption

Ilicic, J., Baxter, S. & Kulczynski, A., 2016.

Research output: Contribution to conferenceAbstractOther

2 Citations (Scopus)

Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size

Tsao, H-Y., Campbell, C., Ma, J. & Pitt, L., 1 Dec 2014, In : Journal of Marketing Analytics. 2, 4, p. 205-217 13 p., BFjma201416.

Research output: Contribution to journalArticleResearchpeer-review

75 Citations (Scopus)

Buffering and amplifying effects of relationship commitment in business-to-business relationships

Ganesan, S., Brown, S., Mariadoss, B. & Ho, H., 2010, In : Journal of Marketing Research. 47, 2, p. 361 - 373 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Building a corporate socially responsible brand: an investigation of issue complexity

Polonsky, M. J. & Jevons, C. P., 2005, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 68 - 74 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Building a corporate socially responsible brand: an investigation of organizational complexity

Polonsky, M. J. & Jevons, C. P., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Old Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Building a luxury wine brand: The case of Picardy wines, Western Australia

Beverland, M. B., 2002, Bacchus to the future proceedings of the inaugural Brock University wine conference. Cullen, C., Pickering, G. & Phillips, R. (eds.). Ontario Canada: Brock University, p. 197 - 214 18 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Building a luxury wine brand in an unlikely setting: The case of Chateau Musar

Beverland, M. B. & Lindgreen, A., 2002, Multicultural marketing conference proceedings. Bigne, E., Hassan, S. S. & Johar, J. S. (eds.). Valencia Spain: Academy of Marketing Science, Vol. IV-B. p. 1225 - 1229 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Building a platform for change: identifying salient beliefs surrounding fruit and vegetable consumption

Judd, S. M., Newton, J. D., Newton, F. J. & Ewing, M. T., 2016, Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Groza, M. D. & Ragland, C. B. (eds.). Heidelberg Germany: Springer, p. 109-114 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperOther

Building icon wine brands: exploring the systemic nature of luxury wines

Beverland, M. B., 2003, Proceedings of the International Colloquium in Wine Marketing 2003. Lockshin, L. & Rungie, C. (eds.). Adelaide SA Australia: University of South Australia, p. 1 - 19 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

8 Citations (Scopus)

Building models for marketing decisions: Improving empirical procedures

Brodie, R. J. & Danaher, P. J., 1 Sep 2000, In : International Journal of Research in Marketing. 17, 2-3, p. 135-139 5 p.

Research output: Contribution to journalArticleResearchpeer-review

Building strong brands through the management of integrated marketing communications

Reid, M. J., 2002, In : International Journal of Wine Marketing. 14, 3, p. 37 - 53 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth

Jevons, C., 1 May 2005, In : Journal of Product & Brand Management. 14, 3, 1 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

47 Citations (Scopus)

Bundling and retail agglomeration effects on shopping behavior

Oppewal, H. & Holyoake, B., 2004, In : Journal of Retailing and Consumer Services. 11, 2, p. 61 - 74 14 p.

Research output: Contribution to journalArticleResearchpeer-review

40 Citations (Scopus)

Business process re-engineering in Malaysian banks and finance companies

Khong, K. W. & Richardson, S., 2003, In : Managing Service Quality. 13, 1, p. 54 - 71 18 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Business Student Progress in Open Learning Courses: A Test and Reconceptualisation of Kember's Model

de Lange, P. & Mavondo, F., 1 Jan 2000, In : Asian Review of Accounting. 8, 1, p. 106-122 17 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

Business Student Progress in Open Learning Courses: A Test and Reconceptualisation of Kember's Model

De Lange, P. & Mavondo, F. T., 2000, In : Asian Review of Accounting. p. 106 - 122 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Business support approaches for charities and other nonprofits

Bednall, D., Walker, I., Curl, D. & Le Roy, H., 2001, In : International Journal of Nonprofit and Voluntary Sector Marketing. 6, 2, p. 172 - 187 16 p.

Research output: Contribution to journalArticleResearchpeer-review

34 Citations (Scopus)

Buyer animosity in business to business markets: Evidence from the French nuclear tests

Edwards, R. W., Gut, A. M. & Mavondo, F. T., 2007, In : Industrial Marketing Management. 36, 4, p. 483 - 492 10 p.

Research output: Contribution to journalArticleResearchpeer-review

36 Citations (Scopus)

Buyer satisfaction with relational exchange across the relationship lifecycle

Terawatanavong, C., Whitwell, G. & Widing, R. E., 2007, In : European Journal of Marketing. 41, 7/8, p. 915 - 938 24 p.

Research output: Contribution to journalArticleResearchpeer-review

50 Citations (Scopus)

Buying modular systems in technology-intensive markets

Stremersch, S., Weiss, A. M., Dellaert, B. G. C. & Frambach, R. T., 1 Aug 2003, In : Journal of Marketing Research. 40, 3, p. 335-350 16 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

"By the power vested in me...": Examining the 'marriage' of two sectors through nonprofit-corporate relationships

Lefroy, K., Tsarenko, Y. & Simpson, D., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Calendar girls and bodybuilders: Is activism a brand strategy?

Brace-Govan, J. V. F., 2008, European Advances in Consumer Research, Volume 8: Proceedings of the 8th European Conference of the Association for Consumer Research. Borghini, S., McGrath, M. A. & Otnes, C. C. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 8. p. 202 - 207 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Camp as cultural capital: Elaboration of a consumption taste

Kates, S., 2001, Advances in Consumer Research. Gilly, M. C. & Meyers-Levy, J. (eds.). Provo Utah USA: Association for Consumer Research, Vol. 28. p. 334 - 339 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

35 Citations (Scopus)

Can all brands innovate in the same way? A typology of brand position and innovation effort

Beverland, M. B., Napoli, J. & Farrelly, F. J. D., 2010, In : Journal of Product Innovation Management. 27, 1, p. 33 - 48 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Can anti-consumerist values be expressed through second hand clothes shopping?

Binay, I. & Brace-Govan, J. V. F., 2008, Proceedings of the 2nd ICAR Symposium. Black, I. (ed.). Sydney NSW Australia: Sydney University Press, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Can retailers move into the provision of financial services? The case for and against

Worthington, J. S., 2009, p. 1 - 26. 26 p.

Research output: Contribution to conferenceOtherOther

46 Citations (Scopus)

Capabilities, innovation and competitive advantage

Weerawardena, J. & Mavondo, F., 2011, In : Industrial Marketing Management. 40, 8, p. 1220 - 1223 4 p.

Research output: Contribution to journalArticleOther

Capital resources effects downstream of technology consumption

Ting, S., Dawson, L. L. & Dubelaar, P. C., 2005, IADIS International Conference E-commerce 2005: Proceedings. Karmakar, N. & Isaias, P. (eds.). Portugal: IADIS Press, p. 369 - 373 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Captivating company: dimensions of attractiveness in employer branding

Berthon, P. R., Ewing, M. T. & Hah, L. L., 2005, In : International Journal of Advertising. 24, 2, p. 151 - 172 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Case 7 Ansell International

Freeman, S., 1999, International Marketing: An Asia-Pacific Perspective. Maryborough Vic Australia: Prentice Hall Australia P/L, p. 384 - 389 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

Case Study 2: Being a Patient: Health Care Service Quality

Danaher, T. S., 2003, Services Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

Case Study 6: Party People: Managing Supply and Demand

Danaher, T. S., 2003, Services Marketing. John Wiley & Sons

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

Case Study - Dell Computer

Greco, A., 2000, In : Marketing Review. p. 103 - 127 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Cause-related marketing: an extension of the congruity concept

Ringer, A. C., Oppewal, H. & Bednall, D. H. B., 2005, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference. Purchase, S. (ed.). Fremantle WA Australia: UWA Publishing, p. 198 - 206 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Cause Related marketing: MOdels of Business Support for Charity

Bednall, D., Walker, I., Le Roy, H. & Curl, D., 1999, p. 317 - 317. 1 p.

Research output: Contribution to conferenceAbstractOther

Celebrity attachment and endorsed brand attachment: The moderating role of age

Ilicic, J., Baxter, S. & Kulczynski, A., 2017.

Research output: Contribution to conferenceAbstractOtherpeer-review

Celebrity Endorsers who Fall from Grace

Collings, A. & Bednall, D. H., 1998, p. 164 - 169. 6 p.

Research output: Contribution to conferenceAbstractOther

2 Citations (Scopus)

Celebrity versus film persona endorsements: examining the effect of celebrity transgressions on consumer judgments

Kennedy, A., Baxter, S. M. & Ilicic, J., Feb 2019, In : Psychology and Marketing. 36, 2, p. 102-112 11 p.

Research output: Contribution to journalArticleResearchpeer-review

CEO brand orientation: Does it impact organisational performance?

Ewing, M. T., Napoli, J. & Windisch, L. E., 2008, p. 1 - 10. 10 p.

Research output: Contribution to conferenceOtherOther