Research Output 1988 2020

Australia: A Western or Eastern Advertising Market?

Gaskin, P. G., 2000, International Advertising. London UK: SAGE Publications Ltd, p. 197 - 206 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Australia - Asian Future

Fitzroy, P. T., Freeman, S. & Yip, G. S., 1998, Asian Advantage: Key Strategies for Winning in the Asia-Pacific. Reading Mass USA: Addison-Wesley Pearson, p. 294 - 315 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Australian Direct Investment in the United States: An Analysis of Motivation

Torkornoo, H. & Muthaly, S. K., 1997, p. 25 - 25. 1 p.

Research output: Contribution to conferenceOtherOther

Australian food lifestyle segments and elaboration likelihood differences

Brunso, K., Avlonitis, G. J. (ed.), Papavassiliou, N. (ed.), Reid, M. J. & Papastathopolou, P. (ed.), 2006, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

Australian marketing managers' perceptions of the internet: a quasi-longitudinal perspective

Leong, E. K. F., Ewing, M. T. & Pitt, L. F., 2003, In : European Journal of Marketing. 37, 3/4, p. 554 - 571 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Australian Media Standards for Acceptable Advertising

Jevons, C., Spencer-Matthews, S. & Rotfeld, H. J., 2000, Marketing and Public Policy Conference 2000: New Millennium, New Horizons. Chicago USA: American Marketing Association (AMA), p. 82 - 87 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

5 Citations (Scopus)

Australian media vehicles' standards for acceptable advertising

Rotfeld, H. J., Jevons, C. P. & Powell, I. H., 2004, In : Journal of Advertising. 33, 4, p. 65 - 73 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Australian Practitioner's Perceptions of Customer Loyalty: A Preliminary Study

Walker, I., Clulow, V. & Cotton, N., 1997, p. 290 - 290. 1 p.

Research output: Contribution to conferenceAbstractOther

Australian Services Marketing Workshop Proceedings

Hendry, J. & Gabbott, M. T., 1999, Melbourne Vic Australia: Monash University Publishing.

Research output: Book/ReportEdited BookOther

Australian Small and Medium-Sized Enterprises (SMEs) Performance in the Asia Pacific Rim: Industry Structure Factors

Freeman, S., 2000, SMEs in a Global Economy Conference: SMEs in East Asia in the Aftermath of the Asian Financial Crisis. Wollongong NSW: University of Wollongong, p. 175 - 183 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

33 Citations (Scopus)

Authentic assessment applied to engineering and business undergraduate consulting teams

Wellington, P., Thomas, I., Powell, I. & Clarke, B. A., 2002, In : International Journal of Engineering Education. 18, 2, p. 168 - 179 12 p.

Research output: Contribution to journalArticleResearchpeer-review

27 Citations (Scopus)

Authenticity: the link between destination image and place attachment

Jiang, Y., Ramkissoon, H., Mavondo, F. T. & Feng, S., 17 Feb 2017, In : Journal of Hospitality Marketing and Management. 26, 2, p. 105-124 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Authenticity as a value co-creator of tourism experiences

Ramkissoon, H. & Uysal, M. S., Jun 2018, Creating Experience Value in Tourism. Prebensen, N. K., Chen, J. S. & Uysal, M. (eds.). 2nd ed. Wallingford UK: CABI, p. 98-109 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

44 Citations (Scopus)

Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances

Beverland, M. B., Farrelly, F. & Quester, P., 2010, In : Psychology and Marketing. 27, 7, p. 698 - 716 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance

Healy, M. J., Beverland, M. B. & Oppewal, H., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne, Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

7 Citations (Scopus)

Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation

Conduit, J., Matanda, M. J. & Mavondo, F. T., 2014, In : Journal of Marketing Management. 30, 13-14, p. 1320 - 1352 33 p.

Research output: Contribution to journalArticleResearchpeer-review

Banking at the checkout: Are retailers really a threat to banks?

Welch, P. & Worthington, J. S., 2007, In : Journal of Financial Transformation. 21, p. 77 - 84 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Barriers facing service firms in emerging markets

Doz, Y. (ed.), Freeman, S. M., Kiyak, T. (ed.) & Sandwell, M., 2005, p. 29 - 29. 1 p.

Research output: Contribution to conferenceAbstractOther

Barriers to deep learning in student marketing teams

Kates, S., 2002, In : Australasian Marketing Journal. 10, 2, p. 14 - 25 12 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Bayesian estimation of a discrete response model with double rules of sample selection

Zhang, R., Inder, B. A. & Zhang, X., 2015, In : Computational Statistics and Data Analysis. 86, p. 81 - 96 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Beauty and the diversification in society: impact on communication effectiveness

Zubcevic, N., Luxton, S. L. & Reid, M. J., 2006, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Becoming a fanatic: An exploration into the development of extraordinary devotion to a consumptive object

Chung, E., Beverland, M. B., Farrelly, F. J. D. & Quester, P. G., 2007, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), p. 2084 - 2092 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Behavioral neuroscience of buying-shopping disorder: a review

Kyrios, M., Trotzke, P., Lawrence, L., Fassnacht, D. B., Ali, K., Laskowski, N. M. & Müller, A., Dec 2018, In : Current Behavioral Neuroscience Reports. p. 263-270 8 p.

Research output: Contribution to journalReview ArticleResearchpeer-review

10 Citations (Scopus)

Being true to oneself: investigating celebrity brand authenticity

Ilicic, J. & Webster, C., 2016, In : Psychology and Marketing. 33, 6, p. 410-420 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Benchmarking Australian firms usage of contract logistics services: a comparison with American and Western European practice

Millen, R., Sohal, A. S., Dapiran, P., Lieb, R. & Van Wassenhove, L., 1997, In : Benchmarking for Quality and Technology. p. 34 - 46 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Benchmarking Australian firms' usage of contract logistics services: a comparison with American and Western European practice

Millen, R., Dapiran, P., Sohal, A. S., Lieb, R. & Van Wassenhove, L., 1997, In : Benchmarking for Quality and Technology. p. 34 - 46 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Benchmarking resources for performance enhancement in small tourism enterprises

Bergin-Seers, S. & Breen, J., 2005, Proceedings of the Council for Australian University Tourism and Hospitality Education Conference - Sharing Tourism Knowledge. Tremblay, P. & Boyle, A. (eds.). Darwin NT Australia: Charles Darwin University, p. 1 - 12 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

72 Citations (Scopus)

Benefits, impediments and critical success factors in B2C E-business adoption

Dubelaar, C., Sohal, A. S. & Savic, V., 2005, In : Technovation. 25, 11, p. 1251 - 1262 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Best Practice Logistics: How well do Australian/New Zealand Firms Perform?

Dapiran, P. & Mollenkopf, D. A., 1999, p. 443 - 458. 16 p.

Research output: Contribution to conferenceOtherOther

22 Citations (Scopus)

Beyond disconfirmation: the role of generosity and surprise

Imrie, B. C., 2005, In : International Marketing Review. 22, 3, p. 369 - 383 15 p.

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)

Beyond poverty: Social justice in a global marketplace

Scott, L., Williams, J., Baker, S., Brace-Govan, J. V. F., Downey, H., Hakstian, A-M., Henderson, G., Loroz, P. & Webb, D., 2011, In : Journal of Public Policy & Marketing. 30, 1, p. 39 - 46 8 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

Beyond the make-or-buy dichotomy: Outsourcing creativity in the fashion sector

Lin, S., Piercy, N. & Campbell, C., 2013, In : Production Planning & Control. 24, 4-5, p. 294 - 307 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Book Review: Marketing and Consumer Research in the Public Interest

Thomas, A. O., 1997, In : Australasian Marketing Journal. p. 84 - 85 2 p.

Research output: Contribution to journalLetterOther

Born flipped - blended learning classrooms for an entire business program

Winchester, T., Johnstone, B., Treisman, D. & Teh, D., 2016, ICICTE 2016: Proceedings of The International Conference on Information Communication Technologies in Education. Morris, L. & Tsolakidis, C. (eds.). 1st ed. Southampton UK: International Conference on Information, Communication Technologies in Education, p. 314-322 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperOtherpeer-review

Open Access
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61 Citations (Scopus)

Brand Association and Memory Decay Effects of Sponsorship: The Case of the Australian Formula One Grand Prix

Quester, P. G. & Farrelly, F. J., 1998, In : Journal of Product and Brand Management. p. 539 - 556 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand awareness of new technology in the introduction stage: A study of the Blu-ray vs HD-DVD formats

Waller, D. S., Wang, P. Z., Oppewal, H. & Morrison, M., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

3 Citations (Scopus)

Brand champion behaviour: its role in corporate branding

Yakimova, R., Mavondo, F., Freeman, S. & Stuart, H., Nov 2017, In : Journal of Brand Management. 24, 6, p. 575-591 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand citizenship behaviour in franchising

Nyadzayo, M. W. & Matanda, M. J., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 10 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

11 Citations (Scopus)

Brand community in search of theory: An endless spiral of ambiguity

Gabbott, T. M. & Jevons, C. P., 2009, In : Marketing Theory. 9, 1, p. 119 - 122 4 p.

Research output: Contribution to journalArticleResearchpeer-review

16 Citations (Scopus)

Brand death: A developmental model of senescence

Ewing, M. T., Jevons, C. P. & Khalil, E. L., 2009, In : Journal of Business Research. 62, 3, p. 332 - 338 7 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Branded marketing events: A proposed "experiential needs-based" conceptual framework

Altschwager, T., Goodman, S., Conduit, J. & Habel, C., 2015, In : Event Management. 19, 3, p. 381 - 390 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand evolution and demise

Jevons, C., 2011, Perspectives on Brand Management. Uncles, M. D. (ed.). 1st ed. Prahran Vic Australia: Tilde University Press, p. 200 - 210 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

3 Citations (Scopus)

Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

Pontes, N. G., Palmeira, M. & Jevons, C. P., 15 Jan 2017, In : Journal of Retailing and Consumer Services. 34, p. 209-218 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Branding universities

Jevons, C. P., 2004, Proceedings of the 6th Australasian Services Research Workshop. Deans, K. (ed.). New Zealand: University of Otago, p. 13 - 16 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

42 Citations (Scopus)

Brand management and the challenge of authenticity

Beverland, M. B., 2005, In : Journal of Product and Brand Management. 17, 7, p. 460 - 461 2 p.

Research output: Contribution to journalArticleOther

90 Citations (Scopus)

Brand management in small to medium-sized enterprises

Berthon, P. R., Ewing, M. T. & Napoli, J., 2008, In : Journal of Small Business Management. 46, 1, p. 27 - 45 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand management practices in China: Longitudinal evidence and links to organizational performance

Ewing, M. T., Napoli, J., Windisch, L. E. & Jianwei, W., 2008, p. 1 - 9. 9 p.

Research output: Contribution to conferenceOtherOther

Brand matters: an examination of small-to-medium sized enterprises

Napoli, J., Ewing, M. T. & Berthon, P. R., 2005, ANZMAC 2005 - Broadening the boundaries: Conference Proceedings. Purchase, S. (ed.). Fremantle WA Australia: University of Western Ausralia, p. 65 - 69 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Brand orientation: Another explanation of retailer performance

Bridson, K. & Mavondo, F. T., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Brand orientation: Conceptualisation, operationalisation and explanatory power

Bridson, K. & Mavondo, F. T., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2151 - 2158 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review