Research Output 1988 2020

An Evaluation of Entry Processes used by Foreign Universities entering the Chinese Higher Education Market: Was a Staggered Form of Entry Used?

Willis, M. K., 2000, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge. Gold Coast Qld Australia: Griffith University, p. 1435 - 1439 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An evaluation of how student expectations are formed in a higher education context: the case of Hong Kong

Willis, M. K. & Kennedy, R. E., 2004, In : Journal of Marketing for Higher Education. 14, 1, p. 1 - 21 21 p.

Research output: Contribution to journalArticleResearchpeer-review

An evaluation of levels of adaptation used in the teaching of foreign university degree programs in China

Willis, M. K., 2004, In : Journal of Teaching in International Business. 16, 2, p. 27 - 49 23 p.

Research output: Contribution to journalArticleResearchpeer-review

17 Citations (Scopus)

A new medium for data collection: Online news discussions

Poria, Y. & Oppewal, H., 2003, In : International Journal of Contemporary Hospitality Management. 15, 4/5, p. 232 - 236 5 p.

Research output: Contribution to journalArticleResearchpeer-review

A new model of fan loyalty: emotionally bonded involvement

Argus, K. J., Farrelly, F. J. D. & Quester, P. G., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Examination of Agreements between Chinese State and Foreign Universities as an Indicator of the Changing Nature of Sino-Foreign Service industry CoOperation

Willis, M. K., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of NSW, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

11 Citations (Scopus)

An examination of the brand relationship quality scale in the evaluation of restaurant brands

Ekinci, Y., Yoon, T-H. & Oppewal, H., 2005, Advances in hospitality and leisure, Volume 1. Chen, J. S. (ed.). 1 ed. Netherland: Elsevier, p. 189 - 197 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

An examination of the brand relationship quality scale in the evaluation of service brands

Yoon, T-H., Ekinci, Y. & Oppewal, H., 2004, Worldwide Marketing?: Proceedings of the 33rd EMAC Conference. Munuera, J. (ed.). Murcia Spain: University of Murcia, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Examination of the Dyadic Relationship between Sports and Sponsors: the Case of the Sydney Olympics

Farrelly, F. J. & Quester, P. G., 1999, p. 411 - 415. 5 p.

Research output: Contribution to conferenceOtherOther

18 Citations (Scopus)

An ex-ante approach to brand capability valuation

Ratnatunga, J. T. & Ewing, M. T., 2009, In : Journal of Business Research. 62, 3, p. 323 - 331 9 p.

Research output: Contribution to journalArticleResearchpeer-review

An exploration of consumer forgiveness following marketer failure

Chung, E., Beverland, M. B. & Gabbott, T. M., 2004, Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An exploration of the luxury wine trade

Beverland, M. B., 2004, In : International Journal of Wine Marketing. 16, 3, p. 14 - 28 15 p.

Research output: Contribution to journalArticleResearchpeer-review

An exploratory model of consumer fanaticism: The processes leading to high-end loyalty

Chung, E., Beverland, M. B., Farrelly, F. J. D. & Quester, P. G., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

22 Citations (Scopus)

An exploratory study into brand alignment in B2B relationships

Campbell, C., Papania, L., Parent, M. & Cyr, D., 2010, In : Industrial Marketing Management. 39, 5, p. 712 - 720 9 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

An exploratory study into the disposition behaviour of poor bottom-of-the-pyramid urban consumers

Saunders, S., 2010, Advances in Consumer Research. Campbell, M. C., Inman, J. & Pieters, R. (eds.). Duluth MN USA: Association for Consumer Research, Vol. 37. p. 440-446 6 p. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An Exploratory Study of the Impact of Volatile Australian Socio-Political Environment on its Education Export Markets

Kennedy, R., Muthaly, S. K. & Ali, Y. M., 1998, Proceedings of Australian and New Zealand Marketing Academy Conference. Dunedin New Zealand: University of Otago, p. 1111 - 1126 16 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An exploratory study of the use of supplementary teaching and learning resources in marketing education

Wagstaff, P. E., Grigoriou, N. & Montagu, K. W., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Angel or devil? The influence of virtual testing environment on product evaluation

Peng, L. & He, Y., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An identification and analysis of students' expectations and views regarding foreign sourced tertiary education programs delivered in China: Investigating the next stage of internationalisation and market entry for foreign universities

Willis, M. K. & Rushdi, M. J., 2000, The Role of Multinational Enterprises in the New Millennium: Proceedings of the 2000 Annual Conference of ANZIBA. Auckland NZ: Universities of Auckland and Waikato, p. 651 - 664 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An identification and examination of key reasons why Chinese universities develop strategic alliances with foreign universities: Reaching out to the international educational community

Willis, M. K., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 221 - 226 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An identification of the various forms of personal networks in Sino foreign educational alliances

Willis, M. K., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 233 - 238 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An investigation into blood donation intentions among non-donors

Reid, M. J. & Wood, A., 2008, In : International Journal of Nonprofit and Voluntary Sector Marketing. 13, 1, p. 31 - 43 13 p.

Research output: Contribution to journalArticleResearchpeer-review

An investigation of how the Australian brewing industry influence consumers on Twitter

Aleti, T., Harrigan, P., Cheong, M. & Turner, W., 2016, In : Australian Journal of Information Systems. 20, p. 1-20 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File

An orientation module for online marketing education

Wagstaff, P. E., Brace-Govan, J. V. F. & Luxton, S., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Antecedents and consequences of salesperson burnout

Low, G. S., Cravens, D. W., Grant, K. & Moncrief, W. C., 2001, In : European Journal of Marketing. 35, 5/6, p. 587 - 611 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Antecedents of brand capability under asymmetrical information

Vocino, A. & Oppewal, H., 2006, Advancing Theory, Maintaining Relevance: Proceeding of the Australian & New Zealand Marketing Academy Conference. Ali, Y. & van Dessel, M. (eds.). Brisbane Qld Australia: Australian and New Zealand Marketing Academy (ANZMAC), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Antecedents of the strength of relationship between customers and service personnel

Bove, L. & Johnson, L. W., 1999, Proceedings of Australia & New Zealand Marketing Academy Conference (ANZMAC). Sydney NSW Australia: Sch of Marketing University of NSW, p. - 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Antecedents of the Strength of Relationship between Customers and Service Personnel

Bove, L. & Johnson, L. W., 1999, Marketing in the Third Millennium. Sydney NSW Australia: University of Sydney, p. -

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Antecedents to and outcomes of customer satisfaction in markets frequented by generation Xers

Matanda, M. J. & Mavondo, F. T., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1127 - 1133 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

Wang, D., Oppewal, H. & Thomas, D., Aug 2017, In : European Journal of Marketing. 51, 9-10, p. 1612-1630 19 p.

Research output: Contribution to journalArticleResearchpeer-review

58 Citations (Scopus)

'Any one of these boat people could be a terrorist for all we know!' Media representations and public perceptions of 'boat people' arrivals in Australia

McKay, F., Thomas, S. & Blood, W., 2011, In : Journalism. 12, 5, p. 607 - 626 20 p.

Research output: Contribution to journalArticleResearchpeer-review

A paradoxical dynamic in a service labyrinth: insights from HIV care

Cruz, A. G. B., Snuggs, E. & Tsarenko, Y., 2018, In : European Journal of Marketing. 52, 11, p. 2252-2265 14 p.

Research output: Contribution to journalArticleResearchpeer-review

A place to play: Orchestrating a retail experience

Healy, M. J., Beverland, M. B. & Oppewal, H., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2 Citations (Scopus)

A portrait of intimate apparel female shoppers: a segmentation study

Tsarenko, Y. & Lo, C. J., 1 Feb 2017, In : Australasian Marketing Journal. 25, 1, p. 67-75 9 p.

Research output: Contribution to journalArticleResearchpeer-review

A power hungry generation

Smith, S. & Deng, M., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Applying a transformative consumer research lens to understanding and alleviating poverty

Blocker, C., Ruth, J., Sridharan, S., Beckwith, C., Ekici, A., Goudie-Hutton, M., Rosa, J., Saatcioglu, B., Talukdar, D., Trujillo, C. & Varman, R., 2011, In : Journal of Research for Consumers. 19, p. 1 - 9 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access

Applying theories of deinstitutionalization in an Australian nonprofit organization

Inglis, L. & Minahan, S., 2002, Research, knowledge and practice: enhancing business and government capability. Bennington, L. (ed.). Lindfield NSW: ANZAM, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

5 Citations (Scopus)

Approaching the wicked problem of obesity: an introduction to the food system compass

Parkinson, J., Dubelaar, C., Carins, J., Holden, S., Newton, F. & Pescud, M., 1 Jan 2017, In : Journal of Social Marketing. 7, 4, p. 387-404 18 p.

Research output: Contribution to journalArticleResearchpeer-review

11 Citations (Scopus)

A practical measure of employee satisfaction with B2E portals

Sugianto, L. F., Tojib, D. R. & Burstein, F., 2007, Proceedings of the 28th Annual International Conference on Information Systems. Gallupe, B. & Pinsonneault, A. (eds.). Atlanta GA USA: Association for Information Systems, p. 1 - 14 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

A Preliminary Study Investigating the Mere Exposure Effect using Divided and Full Attention Conditions

Sutherland, S., Gabbott, M. T. & Jackson, K., 1999, In : Australasian Marketing Journal. p. 39 - 48 10 p.

Research output: Contribution to journalArticleResearchpeer-review

A process of innovation in marketing by SME's

Grant, K., Laney, R. & Pickett, B., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 2531 - 2538 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

9 Citations (Scopus)

A profile of Australian adults who have discussed their posthumous organ donation wishes with family members

Newton, J., Burney, S., Hay, M. & Ewing, M. T., 2010, In : Journal of Health Communication. 15, 5, p. 470 - 486 17 p.

Research output: Contribution to journalArticleResearchpeer-review

A proposal for a comprehensive response-rate measure (CRRM) for survey research

Shaw, M., Bednall, D. & Hall, J., 2002, In : Journal of Marketing Management. 18, 5-6, p. 533 - 554 22 p.

Research output: Contribution to journalArticleResearchpeer-review

59 Citations (Scopus)

A proposed multi-dimensional approach to evaluating service recovery

Bhandari, M. S., Tsarenko, Y. & Polonsky, M. J., 2007, In : Journal of Services Marketing. 21, 3, p. 174 - 185 12 p.

Research output: Contribution to journalArticleResearchpeer-review

26 Citations (Scopus)

A qualitative investigation of obese men's experiences with their weight

Lewis, S., Thomas, S., Hyde, J., Castle, D. & Komesaroff, P., 2011, In : American Journal of Health Behavior. 35, 4, p. 458 - 469 12 p.

Research output: Contribution to journalArticleResearchpeer-review

A randomised controlled trial of a group intervention to reduce engulfment and self-stigmatisation in first episode schizophrenia

McCay, E., Beanlands, H., Zipursky, R., Landeen, J., Ryan, K., Conrad, G., Romano, D., Francis, D., Hunt, J., Costantini, L. & Chan, E. Y-H., 2007, In : Australian e-Journal for the Advancement of Mental Health. 6, 3

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

A ratings pattern heuristic in judgments of expertise: when being right Looks wrong

Spassova, G., Palmeira, M. & Andrade, E. B., 1 Jul 2018, In : Organizational Behavior and Human Decision Processes. 147, p. 26-47 22 p.

Research output: Contribution to journalArticleResearchpeer-review