Research Output 2004 2010

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2008

A stated choice experiment to study the effect of in-store retail events on store choice

Perks, K. J. (ed.), Sands, S. J., Shukla, P. (ed.), Oppewal, H. & Beverland, M. B., 2008, p. 1 - 8. 8 p.

Research output: Contribution to conferenceOtherOther

2006

Explaining inconsistency between manager and customer

Avlonitis, G. J. (ed.), Nasution, H. N., Papavassiliou, N. (ed.), Mavondo, F. T. & Papastathopolou, P. (ed.), 2006, p. 1 - 7. 7 p.

Research output: Contribution to conferenceOtherOther

Integrated market orientation and customer value: Empirical evidence from the Indonesian hotel industry

Moon, J. (ed.) & Nasution, H. N., 2006, p. 1 - 6. 6 p.

Research output: Contribution to conferenceOtherOther