Research Output 2004 2010

Filter
Conference Paper
2010

Retailers' adoption of multiple channels for transaction: The interplay of innovation, market orientation and organisational capabilities

Ferraro, C. & Sands, S., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement

Bond, C., Ferraro, C., Luxton, S. & Sands, S., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

What channels should be employed? A comparison of traditional and emerging channel effects on perceived value and satisfaction

Sands, S., Ferraro, C. & Dagger, T., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2009

'Greentailing': A key to thriving in the recession?

Ferraro, C. R. & Sands, S. J., 2009, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Mobile phone marketing: Challenges and perceived attitudes

Luxton, S. L., Mahmood, U. & Ferraro, C. R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 11 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Multichannel shopping: The relationship between search and purchase channel choice

McIver, P., Luxton, S. L. & Sands, S. J., 2009, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Tojib, D. (ed.). Melbourne Vic Australia: ANZMAC, p. 1 - 9 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2008

Raising brand equity to generation Y

Lazarevic, V. & Petrovic-Lazarevic, S. Y. O., 2008, Proceedings of the Tenth International Conference of the Global Business and Technology Association - Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide. Fuxman, L., Delener, N., Lu, F. V. & Rivera-Solis, L. E. (eds.). http://www.gbata.com/docs/2008GBATAReagingsBook.pdf: Global Business and Technology Association, p. 538 - 545 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2004

A resource-based view of retail competitive advantage

Evans, J., Bridson, K. C., Byrom, J. W. & Medway, D., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC, p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics

Hedrick, N. R., Oppewal, H. & Beverland, M. B., 2004, Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy. Babin, B. & Chebat, J. (eds.). Montreal Canada: HEC Montreal, p. 261 - 300 40 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review