Business Behavioural Laboratory (MBBL)

    Kim Miller (Manager)Hue Pham (Manager)

Facility/equipment: Facility

  • Location

    L1 (ground floor), Building S, 26 Sir John Monash Drive, Caulfield East, Victoria 3145

    Australia

Equipments Details

Description

This multi-disciplinary research facility is attracting high-quality experimental and behavioural researchers from four different departments within Monash Business School; Department of Accounting, Department of Economics, Department of Management, and Department of Marketing, in addition to researchers from RMIT and Swinburne through our ARC LIEF project.

Our research facility is also available for use by the private, not-for-profit, and public sectors for commercial research purposes. We welcome commercial research proposals and partnerships.

Research Output

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Meißner, M., Pfeiffer, J., Pfeiffer, T. & Oppewal, H., Jul 2019, In : Journal of Business Research. 100, p. 445-458 14 p.

Research output: Contribution to journalArticleResearchpeer-review

25 Citations (Scopus)

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Meißner, M., Oppewal, H. & Huber, J., 17 Jan 2019, (Accepted/In press) In : Journal of Business Research. 13 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule

Thomas, D., Olsen, D. & Murray, K., 2018, In : European Journal of Marketing. 52, 3/4, p. 866-881 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)