You're not even market ready mate, let alone China ready warns Destination NSW CEO

  • Joseph Cheer

Press/Media: Expert Comment

Description

However, even if regional tourism operators think they’ve got a handle on the market, things can change faster than marketers can adapt, warned researcher Dr Joseph Cheer, who was also on the panel.

“The China market is not a homogenous one,” he explained.

“Even saying ‘the China market’ can be quite deceiving. Over the last few years, research has shown the market is changing quite rapidly. Just when you’ve got a handle on what they want, it changes again.”

 

Period14 Apr 2018

Media coverage

1

Media coverage

  • Title‘You’re not even market ready, mate… let alone China ready’ warns Destination NSW CEO
    Degree of recognitionNational
    Media name/outletMumbrella
    Media typeWeb
    CountryAustralia
    Date14/04/18
    DescriptionHowever, even if regional tourism operators think they’ve got a handle on the market, things can change faster than marketers can adapt, warned researcher Dr Joseph Cheer, who was also on the panel.

    “The China market is not a homogenous one,” he explained.

    “Even saying ‘the China market’ can be quite deceiving. Over the last few years, research has shown the market is changing quite rapidly. Just when you’ve got a handle on what they want, it changes again.”
    Producer/AuthorJosie Tutty
    URLhttps://mumbrella.com.au/youre-not-even-market-ready-mate-let-alone-china-ready-warns-destination-nsw-ceo-511209
    PersonsJoseph Cheer