Why the AFL's overseas obssession is hurting the game

    Press/Media: Expert Comment


    This article analyses the business connections behind the planned clash between the Gold Coast Suns and Port Power in Shanghai in 2017. The article contends that talk of AFL expanision into foreign markets is hubristic, given that sport's spread depends on a far-flung dispaora and global media networks to disseminate the product. Both are lacking in Australia, limiting the chances of the AFL 'footifying' the globe.

    Period26 Oct 2016

    Media contributions


    Media contributions


    • sport
    • AFL
    • sports business
    • China