Why hockey's golden girl must be banned from Rio

    Press/Media: Expert Comment

    Description

    This article examines the question of whether Hockeyroo, Anna Flanagan, should be banned from the Australian team for the Rio Olympics because she did not disclose a drink driving offence to the Australian Olympic Committee. The article analyses the cost to both Flanagan and the Hockeyroos. Flanagan is the most marketable of Australia's hockey players, and the team would loose media coverage by her absence. Flanagan would also loose financially by not attending the Games.

    Period1 Jun 2016

    Media contributions

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    Keywords

    • Hockey
    • Olympic Games
    • sports marketing
    • sports business