Why Australian Companies Think They Are Innovative (But Their Customers Don’t)

Herman Tse

Department of Management

Press/Media: Article/Feature

Description

In an era of high consumer expectations, most Australian companies understand the importance of service innovation. But the majority wildly over-estimate how well they actually do it.

Period	24 Nov 2016

Media contributions

1

Media contributions

Title	Why Australian Companies Think They Are Innovative (But Their Customers Don’t)
Degree of recognition	National
Media name/outlet	Monash Impact
Media type	Web
Country/Territory	Australia
Date	24/11/16
Description	In an era of high consumer expectations, most Australian companies understand the importance of service innovation. But the majority wildly over-estimate how well they actually do it.
Producer/Author	Herman Tse
URL	https://www2.monash.edu/impact/articles/economy/why-australian-companies-think-they-are-innovative-but-their-customers-dont/
Persons	Herman Tse

Keywords

Creativity
innovation
bottom-up leadership