Want to bring out the gambler in a man?

Press/Media: Article/Feature

Description

A study with implications for financial-product advertising suggests men are more inclined to take financial risks after seeing images of men whom they consider to be more virile-looking than themselves. The reasoning behind the study’s finding: The men viewing the images are channeling their cave-man instincts—basically, trying to outdo handsome other men on the scene.

Period3 May 2015

Media coverage

1

Media coverage

  • TitleWant to bring out the gambler in a man?
    Degree of recognitionInternational
    Media name/outletWall Street Journal
    Media typePrint
    CountryUnited States of America
    Date3/05/15
    DescriptionA study with implications for financial-product advertising suggests men are more inclined to take financial risks after seeing images of men whom they consider to be more virile-looking than themselves. The reasoning behind the study’s finding: The men viewing the images are channeling their cave-man instincts—basically, trying to outdo handsome other men on the scene.
    URLhttps://www.wsj.com/articles/want-to-bring-out-the-gambler-in-a-man-show-him-a-hunk-1430709417
    PersonsEugene Chan