Tour of beauty: Data-driven nudging and smart tourism

Press/Media: Research

Description

Smart tourism is a concept that aims to use digital technologies and data analytics to create personalised and sustainable experiences for tourists.

One way is to use data-driven nudging, a technique that leverages the Internet of Behaviours (IoB) to influence tourists’ decisions and actions in a subtle and non-coercive way.

Period21 Apr 2023

Media coverage

1

Media coverage

  • TitleTour of beauty: Data-driven nudging and smart tourism
    Degree of recognitionInternational
    Media name/outletMonash Lens
    Media typeWeb
    Country/TerritoryAustralia
    Date21/04/23
    DescriptionSmart tourism is a concept that aims to use digital technologies and data analytics to create personalised and sustainable experiences for tourists.

    One way is to use data-driven nudging, a technique that leverages the Internet of Behaviours (IoB) to influence tourists’ decisions and actions in a subtle and non-coercive way.
    URLhttps://lens.monash.edu/@business-economy/2023/04/21/1385639/tour-of-beauty-data-driven-nudging-and-smart-tourism
    PersonsAndrei Kwok
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