The PR Body: Aesthetic labour in public relations work

Press/Media: Article/Feature

Description

Fitch, K. (in press). The PR body: Aesthetic labour in public relations work. Media Report to Women, Fall (November 2020). http://www.communication-research.org/media-report-to-women/

Period1 Nov 2020

Media contributions

1

Media contributions

  • TitleThe PR body: Aesthetic labour in public relations work.
    Degree of recognitionInternational
    Media name/outletMedia Report to Women
    Media typePrint
    Duration/Length/Size1630 words
    CountryUnited States of America
    Date1/11/20
    DescriptionThis article discusses the occupational identity of public relations and the challenges for practitioners in negotiating gendered professional norms in terms of having ‘the right look’. Aesthetic labour drives inequality along gender, race and class lines (Mears, 2014) and is reflected in the socially mediated images of the practitioner body. These images encapsulate tensions around professionalism (and therefore gender) in public relations discourses, which play out on the gendered representation of the body (Haynes, 2012). The commodification of women’s bodies is closely linked to employability and entrepreneurship (Adkins & Dever, 2016; Hearn, 2008). Aesthetic labour is therefore necessary to confirm an occupational fit and, in turn, economic success. Fitch, K. (2020). The PR body: Aesthetic labour in public relations work. Media Report to Women, Fall (November). http://www.communication-research.org/media-report-to-women/
    Producer/AuthorKate Fitch
    URLwww.communication-research.org/media-report-to-women/
    PersonsKate Fitch