The key reason AFL are buying into other sporting pursuits

Thomas Heenan

School of Languages, Literature, Cultures and Linguistics

Press/Media: Expert Comment

Description

This article examines the investment strategies of AFL clubs, Essendon and the Adelaide Crows, in Esports and baseball. The article contends that these investments were prompted by the need of clubs to diversify their interests into other sports to expand their revenue bases given the limitations of the AFL market.

Period	8 Jun 2018

Media contributions

Title	The key reason AFL clubs are buying into other sporting pursuits
Degree of recognition	National
Media name/outlet	The New Daily
Media type	Web
Duration/Length/Size	650 words
Country/Territory	Australia
Date	8/06/18
Producer/Author	Dr Tom Heenan
URL	https://thenewdaily.com.au/sport/afl/2018/06/08/key-reason-afl-clubs-buying-sporting-pursuits/
Persons	Thomas Heenan

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Keywords

AFL
Baseball
esports
sports business