The key reason AFL are buying into other sporting pursuits

Press/Media: Expert Comment


This article examines the investment strategies of AFL clubs, Essendon and the Adelaide Crows, in Esports and baseball. The article contends that these investments were prompted by the need of clubs to diversify their interests into other sports to expand their revenue bases given the limitations of the AFL market.

Period8 Jun 2018

Media contributions


Media contributions


  • AFL
  • Baseball
  • esports
  • sports business