The Downside of Attentive Service

Press/Media: Article/Feature


This is an editorial write-up of my research on high service attentiveness in the Harvard Business Review, March-April 2019, p. 29. The original academic article:
Liu, M. W., Zhang, L. & Keh, H. T. (2019), "Consumer responses to high service attentiveness: a cross-cultural examination," Journal of International Marketing, 27 (1), 56-73.

Period1 Mar 2019

Media contributions


Media contributions

  • TitleThe Downside of Attentive Service
    Degree of recognitionInternational
    Media name/outletHarvard Business Review
    Media typePrint
    PersonsHean Tat Keh