Title Sudden impact, the road toll you don't see Degree of recognition Regional Media name/outlet The Age Media type Country Australia Date 24/10/02 Description Concerning the impact of serious injury sustained in road crashes. Calls for shift away from viewing road safety through lens of the number of people killed.
How can such a toll be "hidden"? Research fellow Michael Fitzharris of the Monash University Accident Research Centre believes it is because the media and community have for too long seen the road toll in terms of fatalities. "It's almost like this alone is how we judge road safety - by the reduction in the number of fatalities. I think that's been our index for a very long time, and it's a poor one. It's all the community hears about. You hear about 15 people dying over the Christmas holidays but you never hear about the fact that for every death there's 15 or 20 times as many people admitted to hospital."
The road toll you don't see, Page: 1, Section: News. A powerful audio-visual presentation of Sudden impact can be seen at theage.com.au
Producer/Author Gary Tippett Persons Michael Fitzharris