Sport, Tom Waterhouse, and the 'gamblification' of everyday life

Press/Media: Expert Comment

Description

The rapid growth in online bookmakers and sports betting has been exemplified by the saturation advertising of bookmaker Tom Waterhouse's eponymous brand. This article discusses the implications of this and the extent to which online gambling has become embedded in Australian (and international) sporting culture.

Period4 Apr 2013

Media contributions

1

Media contributions

  • TitleSport, Tom Waterhouse, and the 'gamblification' of everyday life
    Degree of recognitionInternational
    Media name/outletThe Conversation
    Media typeWeb
    Country/TerritoryAustralia
    Date4/04/13
    DescriptionThe rapid growth in online bookmakers and sports betting has been exemplified by the saturation advertising of bookmaker Tom Waterhouse's eponymous brand. This article discusses the implications of this and the extent to which online gambling has become embedded in Australian (and international) sporting culture.
    URLhttps://theconversation.com/sport-tom-waterhouse-and-the-gamblification-of-everyday-life-13170
    PersonsCharles Livingstone
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