Media contributions
1Media contributions
Title Should you take action when there is a sales promotion? Degree of recognition National Media name/outlet 8TV news channel website [声汇八方] Media type Web Country/Territory Malaysia Date 7/05/23 Description After Eid al-Fitr and school holidays, Parents’ Day in May and June is another time for businesses to promote products, and consumers to have a reason to spend more. Usually, on the eve of the festival, consumers will have a higher desire to shop, and merchants will take the opportunity to use various promotion methods to increase sales. Consumers who are exposed to these temptations are likely to buy more or buy items they don’t need.
Friends often mention that they bought certain items because of a big sale. When they bought it, they thought it was worth it. So here we talk about several product promotion strategies commonly used by merchants and how consumers should respond.Producer/Author Soo Yeong Ewe URL https://www.8tvnews.my/interview/%e3%80%90%e5%a3%b0%e6%b1%87%e5%85%ab%e6%96%b9-%e5%b0%a4%e6%b7%91%e5%ae%b9%e5%8d%9a%e5%a3%ab-%e3%80%91%e5%bf%83%e5%8a%a8%e5%b0%b1%e8%af%a5%e8%a1%8c%e5%8a%a8%e5%90%97%ef%bc%9f1/ Persons Soo Yeong Ewe
Keywords
- impulse buying behaviour
- sales promotion
- marketing strategies