Peers versus experts – Whose opinion do we value more?

Press/Media: Article/Feature

Description

New research by Professor Hean Tat Keh explains when and why consumers rely on online peers versus expert reviews.

Period	21 Nov 2018

Title	Peers versus experts – Whose opinion do we value more?
Degree of recognition	International
Media name/outlet	Impact newsletter
Media type	Web
Country/Territory	Australia
Date	21/11/18
Description	New research by Professor Hean Tat Keh explains when and why consumers rely on online peers versus expert reviews.
Producer/Author	Monash Business School
URL	https://www2.monash.edu/impact/articles/peers-versus-experts-whose-opinion-do-we-value-more/
Persons	Hean Tat Keh