Opinions on Visual Marketing Strategies [食色性也:”色”的行销策略]

Press/Media: Article/Feature

Period17 Jul 2023

Media contributions

1

Media contributions

  • TitleOpinions on Visual Marketing Strategies [食色性也:”色”的行销策略]
    Degree of recognitionNational
    Media name/outlet8TV news channel website [声汇八方]
    Media typeWeb
    Country/TerritoryMalaysia
    Date17/07/23
    DescriptionGenerally speaking, visual, sound, smell, taste, and touch play an important role in people's decision-making. Since purchasing items is a necessary task in daily life, merchants try to influence consumers' senses to enhance purchasing desire and consumption. Most people receive information through their eyes, "visual" is more influential when making decisions. In this article, I will first talk about the role of “visual” in marketing and how it affects consumers’ shopping decisions.
    Producer/AuthorSoo Yeong Ewe
    URLhttps://www.8tvnews.my/trending/shenghuibafang-youshurongboshi-shisexingyesedexingxiaocelue1/
    PersonsSoo Yeong Ewe

Keywords

  • visual
  • marketing strategies
  • consumer behavior