Opinions on Scent Marketing Strategies [生香活色:”香”的行销策略]

Press/Media: Article/Feature

Period21 Sept 2023

Media contributions

1

Media contributions

  • TitleOpinions on Scent Marketing Strategies [生香活色:”香”的行销策略]
    Degree of recognitionNational
    Media name/outlet8TV news channel website [声汇八方]
    Media typeWeb
    Country/TerritoryMalaysia
    Date21/09/23
    DescriptionSmell is a wonderful sense that varies from person to person. The average person’s sense of smell has the ability to influence emotions, which in turn affects consumption decisions. This influence may not necessarily be restrained by rational thinking. So can "scent" help companies increase sales and provide customers with a more satisfying shopping experience?
    Producer/AuthorSoo Yeong Ewe
    URLhttps://www.8tvnews.my/trending/shenghuibafang-youshurongboshi-shengxianghuosexiangdexingxiaocelue/
    PersonsSoo Yeong Ewe
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Keywords

  • scent marketing
  • smell
  • consumer behavior