Not every AFL point was a goal

    Press/Media: Expert Comment


    This article evaluates the career of AFL CEO, Andrew Demetriou, on his retirement. It suggests that he provided a more inclusive environment for women and Indigenous people within football; oversaw the expansion of the game in non-AFL states; and added to the AFL's financial bottom-line through attracting greater media rights deals. However, questions remain about Demetriou's handling of the Melbourne 'tanking' and Essendon supplement controversies. Did the protection of the AFL brand outweigh more judicial approaches.

    Period4 Mar 2014

    Media contributions


    Media contributions


    • Sport
    • football
    • AFL
    • Sport management
    • Andrew Demetriou