More than lip service to a smile in advertising and marketing

Jasmina Ilicic
Alicia Kulczynski
Stacey Baxter

Department of Marketing

Press/Media: Research

Period	27 Apr 2018 → 29 May 2018

Media coverage

2

Media coverage

Title	More than lip service to a smile in advertising and marketing
Degree of recognition	International
Media name/outlet	MedicalXpress
Media type	Web
Date	29/05/18
URL	https://medicalxpress.com/news/2018-05-lip-advertising.html
Persons	Jasmina Ilicic

Title	Genuine smiles boost celebrity endorsements
Degree of recognition	International
Media name/outlet	WARC
Media type	Web
Date	27/04/18
URL	https://www.warc.com/newsandopinion/news/genuine_smiles_boost_celebrity_endorsements/40389
Persons	Jasmina Ilicic, Alicia Kulczynski, Stacey Baxter

Media contributions

2

Media contributions

Title	More than lip service to a smile in advertising and marketing
Media name/outlet	Lens Monash University
Media type	Web
Country	Australia
Date	28/05/18
URL	https://lens.monash.edu/2018/05/28/1351047/more-than-lip-service-to-a-smile-in-advertising-and-marketing
Persons	Jasmina Ilicic

Title	Revealed: The perfect smile to use in advertising
Media name/outlet	B&T Magazine
Country	Australia
Date	7/05/18
URL	www.bandt.com.au/advertising/revealed-perfect-smile-use-advertising
Persons	Jasmina Ilicic, Alicia Kulczynski, Stacey Baxter