Marketing Strategies using "Sound" [ 袅袅余音:”声”的行销策略 ]

Press/Media: Article/Feature

Period29 Aug 2023

Media contributions

1

Media contributions

  • TitleMarketing Strategies using "Sound" [ 袅袅余音:”声”的行销策略 ]
    Degree of recognitionNational
    Media name/outlet8TV news channel website [声汇八方]
    Media typeWeb
    Country/TerritoryMalaysia
    Date29/08/23
    DescriptionMusic and sound play an important role in life. According to sensory psychology, sound can affect people's rational thinking and judgment of things. In the world of consumers, appropriate music and sounds can effectively influence consumers' subjective impressions and analysis of products. Hearing is one of people's main senses. Under appropriate circumstances, it can influence the listener's emotions and allow the listener to make corresponding decisions. The importance of hearing makes businesses often use music in their marketing strategies to satisfy consumers' demand for "sound" and thereby achieve the effect of promoting products or other marketing purposes.
    Producer/AuthorSoo Yeong Ewe
    URLhttps://www.8tvnews.my/trending/shenghuibafang-youshurongboshi-niaoniaoyuyinshengdexingxiaocelue/
    PersonsSoo Yeong Ewe
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Keywords

  • Sound
  • music
  • marketing strategy
  • consumer behaviour