Leicester's success is no fairytale

    Press/Media: Expert Comment


    The year 2015 was one of sporting fairytales and Leicester City's victory in the Premier League was the most publicised. This article challenges the myth, detailing the substantial business dealings of the club's owner, King Power's Vichai Srivaddhanaprabha; the club's 'moneyball' strategy in the player market; and the sale of the club's marketing rights to lessen debt and comply with UEFA financial fair play regulations.

    Period3 May 2015

    Media contributions


    Media contributions


    • Soccer
    • EPL
    • sports business
    • moneyball
    • financial fair play
    • Leicester City