How to get your staff to sell - without paying them more

Press/Media: Article/Feature

Description

There are two types of employees who act as advocates of their organisation.

The first is the superficial kind – the one who tells customers how great they look in a shirt even though they look like they've tried on a camping tent. That employee is obviously faking it for the commission.

The other type is the sincere kind – the one who talks proudly of the company's products and services, not because they're trying to sell more stuff but because they're genuinely inspired to spread the word.

How could you encourage more of the latter?

Period	5 Oct 2018

Media coverage

Title	How to get your staff to sell - without paying them more
Media name/outlet	stuff.co.nz
Country/Territory	Australia
Date	5/10/18
Description	There are two types of employees who act as advocates of their organisation. The first is the superficial kind – the one who tells customers how great they look in a shirt even though they look like they've tried on a camping tent. That employee is obviously faking it for the commission. The other type is the sincere kind – the one who talks proudly of the company's products and services, not because they're trying to sell more stuff but because they're genuinely inspired to spread the word. How could you encourage more of the latter?
Producer/Author	James Adonis
URL	https://www.stuff.co.nz/business/opinion-analysis/107632400/how-to-get-your-staff-to-sell--without-paying-them-more
Persons	Yelena Tsarenko, Cheryl Leo, Herman Tse

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Keywords

Customer advocacy
Marketing
Selling