How the Big Bash took Australia's sporting landscape by storm

    Press/Media: Expert Comment


    With the Big Bash League (BBL) now comprising a major slice of the Australian summer cricket calendar, this article looks at the marketing behind the competition's growth. The article argues that though the T20 format may have alienated the tradional Test match follower, it has attracted women and children to cricket with its marketing and entertainment focus.

    Period2 Jan 2017

    Media contributions


    Media contributions


    • Sport
    • marketing
    • cricket
    • Big Bash League (BBL)