Consumer Susceptibility to Cross-Selling Persuasion

Press/Media: Article/Feature

Description

My research findings on consumers' susceptibility to cross-selling persuasion published in Journal of Retailing and Consumer Services (2017) have been written-up in the Keller Center Research Report (March 2019), which is distributed to approximately 9,000 real estate sales professionals in the U.S. The original academic article:
Wang, X. & Keh, H.T. (2019), "Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony," Journal of Retailing and Consumer Services, 34 (1), 177-184.

Period1 Mar 2019

Media contributions

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Media contributions