'Chris Gayle is a jerk and should be sacked'

    Press/Media: Expert Comment


    This article draws on Chris Gayle's sexist comment to sports commentator Mel McLaughlin to explore the cricketer's use of sexism and misogyny to promote his brand internationally. Rather than being an off-handed remark, the article contends that when placed within the context of Gayle's business interests, it is part of his broader marketing strategy.

    Period6 Jan 2015

    Media contributions


    Media contributions


    • Cricket
    • sexism
    • sports business