Buddy business and why he's right for Sydney

    Press/Media: Expert Comment


    This article examines the business connections of Sydney Swans footballer, Lance 'Buddy' Franklin and how they influenced his move to the club from Hawthorn at the end of the 2013 season. Challenging the received wisdom that the move was solely about football, the article analyses how it played into the expansion of Franklin's fashion business interests both nationally and internationally.

    Period14 May 2014

    Media contributions


    Media contributions


    • Football
    • AFL
    • Fashion
    • Lance Franklin