Athletics Australia's Michelle Jenneke own goal needs fixing

    Press/Media: Expert Comment


    This article questions the business sense of Athletics Australia in cutting funding to the high profile Michelle Jenneke. With the 2018 Gold Coast Comonwealth Games needing a marketing boost, the decision is shortsighted and lessens athletics' capacity to compete in the Australian sporting market. The article highlights the clash faced by sporting bodies between the decsions based on on-field performance and those centred on improving the financial bottom-line.

    Period7 Oct 2016

    Media contributions


    Media contributions


    • Athletics
    • sports marketing
    • Athletics Australia