Ads featuring hot male models make straight men panic-spend

  • Eugene Chan

Press/Media: Article/Feature

Description

Australian study has found that straight men spend more recklessly when confronted by images of sexy men they compare themselves unfavorably to.

Period19 Mar 2015

Media coverage

1

Media coverage

  • TitleAds featuring hot male models make straight men panic-spend
    Degree of recognitionInternational
    Media name/outletDaily Beast
    Media typeWeb
    Country/TerritoryUnited States of America
    Date19/03/15
    DescriptionAustralian study has found that straight men spend more recklessly when confronted by images of sexy men they compare themselves unfavorably to.
    URLhttps://www.thedailybeast.com/ads-featuring-hot-male-models-make-straight-men-panic-spend
    PersonsEugene Chan